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UPBDUpbound Group, Inc.Sell6.0·$18.94+1.88%
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Upbound Group, Inc. (UPBD) Stock Analysis

Recovery setup

SellVALUE-TRAP 1/5Moderate Confidence

Technology · Software - Application

Sell if holding. Multiple concerning factors at $18.94: Leverage penalty (D/E 2.4): -1.5; Elevated risk factors.

Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico. The company also provides furniture, including mattresses, tires,... Read more

$18.94+30.9% A.UpsideScore 6.0/10#27 of 98 Software - Application
QualityF-score8 / 9FCF yield141.29%
IncomeYield8.23%(5y avg 5.26%)Payout108.33%at-risk
Stop $17.61Target $24.79(analyst − 13%)A.R:R 2.6:1
Analyst target$28.50+50.5%7 analysts
$24.79our TP
$18.94price
$28.50mean
$41

Sell if holding. Multiple concerning factors at $18.94: Leverage penalty (D/E 2.4): -1.5; Elevated risk factors. Chart setup: Death cross but MACD improving, RSI 60. Score 6.0/10, moderate confidence.

Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 47d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-13

Recent Developments — Upbound Group, Inc.

Generated 2026-06-15T18:11:47Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 30, 202647d to earnings· next earnings call

Thesis

Rewards
Attractive valuation
Analyst upside: 31%
Risks
Leverage penalty (D/E 2.4): -1.5
Elevated risk factors
Below 200-MA, MA slope -2.9%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)13.2
P/E (Fwd)4.0
Mkt Cap$1.1B
EV/EBITDA5.4
Profit Mgn1.8%
ROE12.1%
Rev Growth3.7%
Beta1.82
Dividend8.23%
Rating analysts13

Quality Signals

Piotroski F8/9

Options Flow

P/C1.04bearish
IV88%elevated
Max Pain$10-47.2% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers·1 ceiling hit

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
2.4
Bollinger
2.6
52w Position
4.4

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.7
Quality Rank
4.3
Value Rank
9.3
Attractive P/E vs peers
GatesDeath cross (50MA < 200MA)Momentum 6.2>=5.5A.R:R 2.6 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 47d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
60 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $16.71Resistance $19.64

Price Targets

$18
$25
A.Upside+30.9%
A.R:R2.6:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Analyst Consensus

Analysts13
Consensus4.2/5
Avg Target$29

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-07-30 (47d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is UPBD stock a buy right now?

Sell if holding. Multiple concerning factors at $18.94: Leverage penalty (D/E 2.4): -1.5; Elevated risk factors. Chart setup: Death cross but MACD improving, RSI 60. Prior stop was $17.61. Score 6.0/10, moderate confidence.

What is the UPBD stock price target?

Take-profit target: $24.79 (+30.9% upside). Prior stop was $17.61. Stop-loss: $17.61.

What are the risks of investing in UPBD?

Leverage penalty (D/E 2.4): -1.5; Elevated risk factors; Below 200-MA, MA slope -2.9%/30d (confirmed downtrend).

Is UPBD overvalued or undervalued?

Upbound Group, Inc. trades at a P/E of 13.2 (forward 4.0). TrendMatrix value score: 9.4/10. Verdict: Sell.

What do analysts say about UPBD?

13 analysts cover UPBD with a consensus score of 4.2/5. Average price target: $29.

What does Upbound Group, Inc. do?Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto...

Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico. The company also provides furniture, including mattresses, tires, consumer electronics, appliances, tools, handbags, computers, and accessories. In addition, it offers merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for traditional financing, the lease-to-own transaction through staffed or unstaffed kiosks located in third-party retailer's locations, and other virtual options. Further, the company provides various financial health products and tools through mobile and web applications. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchising location under the Rent-A-Centre and RimTyme trade names; and company-owned stores, franchise stores, and e-commerce platform through rentacenter.com, getitnowstores.com, and homechoicestores.com. The company was formerly known as Rent-A-Center, Inc. and changed its name to Upbound Group, Inc. in February 2023. Upbound Group, Inc. was incorporated in 1986 and is based in Plano, Texas.

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