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ULUnilever PLCHold5.8·$66.00-1.30%
HoldModerate Confidence
Investment thesis

Unilever PLC trades at a forward P/E of 15.1x with 31% return on equity and best-in-class margins of 19%, but the stock has already reached or exceeded the analyst price target leaving negative upside of -1.9%, and is in a confirmed downtrend below its 200-day moving average with an elevated put/call ratio of 3.35.

Thesis pillars

  • Best In Class Margins And RoeStable
  • Analyst Target Already ReachedDeteriorating
  • Confirmed Downtrend Below 200maImproving
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Unilever PLC (UL) Stock Analysis

Momentum Cont setup

HoldVALUE-TRAP 1/5Moderate Confidence

Consumer Defensive · Household & Personal Products

Hold if already holding. Not a fresh buy at $66.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.6): -1.0.

Unilever PLC operates as a fast-moving consumer goods company in the Asia Pacific, Africa, the Americas, and Europe. It operates through four segments: Beauty & Wellbeing, Personal Care, Home Care, and Foods. The Beauty & Wellbeing segment offers hair care, such as shampoo,... Read more

$66.00-11.3% A.UpsideScore 5.8/10#6 of 18 Household & Personal Products
QualityF-score5 / 9FCF yield4.36%
IncomeYield3.71%(5y avg 3.58%)Payout78.60%
Stop $62.88Target $66.09(resistance)A.R:R -1.2:1
Analyst target$68.84+4.3%4 analysts
$66.09our TP
$66.00price
$68.84mean
$70

Hold if already holding. Not a fresh buy at $66.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.6): -1.0. Chart setup: Trend continuation, RSI 66, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.8/10, moderate confidence.

Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-29
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Jul 28, 2026· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Positive news sentiment (+0.90)
Positive momentum
Risks
Analyst target reached - limited upside remaining
Leverage penalty (D/E 1.6): -1.0

Key Metrics

P/E (TTM)20.8
P/E (Fwd)17.3
Mkt Cap$144.0B
EV/EBITDA14.7
Profit Mgn18.7%
ROE31.0%
Rev Growth
Beta0.45
Dividend3.71%
Rating analysts22

Quality Signals

Piotroski F5/9MoatNarrow

Options Flow

P/C0.43bullish
IV40%normal
Max Pain$51-22.7% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -1.2=NEGATIVEDeath cross (50MA < 200MA)Momentum 7.6>=5.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARMomentum ContSuitability: Moderate
RSI
66 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $59.90Resistance $67.44

Price Targets

$63
$66
A.Upside-11.3%
A.R:R-1.2:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-11.3% upside)
! NEWS_MOD=+2: SELL_IF_HOLDING → HOLD_IF_HOLDING
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-28 (nulld)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is UL stock a buy right now?

Hold if already holding. Not a fresh buy at $66.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.6): -1.0. Chart setup: Trend continuation, RSI 66, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $66.09 (+0.1%), stop $62.88 (−5.0%), A.R:R -1.2:1. Score 5.8/10, moderate confidence.

What is the UL stock price target?

Take-profit target: $66.09 (-11.3% upside). Target $66.09 (+0.1%), stop $62.88 (−5.0%), A.R:R -1.2:1. Stop-loss: $62.88.

What are the risks of investing in UL?

Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.6): -1.0.

Is UL overvalued or undervalued?

Unilever PLC trades at a P/E of 20.8 (forward 17.3). TrendMatrix value score: 5.4/10. Verdict: Hold.

What do analysts say about UL?

22 analysts cover UL with a consensus score of 3.6/5. Average price target: $69.

What does Unilever PLC do?Unilever PLC operates as a fast-moving consumer goods company in the Asia Pacific, Africa, the Americas, and Europe. It...

Unilever PLC operates as a fast-moving consumer goods company in the Asia Pacific, Africa, the Americas, and Europe. It operates through four segments: Beauty & Wellbeing, Personal Care, Home Care, and Foods. The Beauty & Wellbeing segment offers hair care, such as shampoo, conditioner, and styling; face, hand, and body moisturizer skin care products; and Prestige Beauty and Wellbeing products. The Personal Care segment provides soap and shower skin cleansing products; and deodorant and oral care, including toothpaste, toothbrush, and mouthwash products. The Home Care segment offers washing powders and liquids, and rinse conditioner fabric care products; and a range of home and hygiene cleaning products. The Foods segment provides cooking aids and mini meals comprising soups, bouillons, and seasonings, as well as mayonnaise and ketchup condiments; and Unilever food solutions. The company provides its products under the AXE, Clear, Cif, Closeup, Comfort, Dermalogica, Domestos, Dove, Dove Men+Care, Hellmann's, Horlicks, Knorr, LUX, Lifebuoy, Liquid I.V., Nexxus, Nutrafol, OMO, Pond's, Paula's Choice, Pepsodent, Radiant, Rexona, Sunlight, Sunsilk, Surf, TRESemmé, and Vaseline brand names. Unilever PLC was founded in 1860 and is headquartered in London, the United Kingdom.

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