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PGProcter & Gamble Company (The)Hold5.5·$158.26
HoldModerate Confidence
Investment thesis

Procter & Gamble has beaten earnings estimates in all 4 recent quarters, generates a 31% ROE with a wide economic moat, and exhibits strong momentum with rising on-balance volume, but the stock is priced above analyst targets with -2.2% upside and carries significant geographic and supplier concentration risks.

Thesis pillars

  • Roe Quality Compounding↑Improving
  • Perfect Beat Streak Wide Moat→Stable
  • Geographic Supplier Concentration↑Improving
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Aug 4, 2026

Full reasoning →

Open full analysis

Procter & Gamble Company (The) (PG) Stock Analysis

Breakout setup

HoldQualityModerate Confidence

Consumer Defensive · Household & Personal Products

Hold if already holding. Not a fresh buy at $158.26, but acceptable to hold if already in. Reasons: Concentration risk — Supplier: single-source suppliers of raw and packaging materials; Concentration risk — Geographic: operations outside the U.S..

Procter & Gamble makes branded daily-use consumer products sold in about 180 countries and territories, with operations in 65 countries; operations outside the U.S. generate more than 50% of net sales. Products reach shoppers through mass merchandisers, grocery, club, drug,... Read more

$158.26-1.4% A.UpsideScore 5.5/10#5 of 18 Household & Personal Products
QualityF-score8 / 9FCF yield3.45%
IncomeYield2.73%(5y avg 2.50%)Payout64.62%
Stop $152.10Analyst target $155.97(reached)A.R:R -0.1:1
Analyst consensus$173.30+9.5%23 analysts
$158.26price
$173.30mean
$143
$190

Hold if already holding. Not a fresh buy at $158.26, but acceptable to hold if already in. Reasons: Concentration risk — Supplier: single-source suppliers of raw and packaging materials; Concentration risk — Geographic: operations outside the U.S.. Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Score 5.5/10, moderate confidence.

Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.50, earnings proximity 84d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

10-K grounded · weekly refresh

About Procter & Gamble Company (The)

About Procter & Gamble Company (The)

Walmart Inc. and its affiliates accounted for approximately 16% of Procter & Gamble's total sales in fiscal 2025, while the company's top ten customers together made up 43% of net sales. Operations outside the United States generated more than 50% of P&G's annual net sales, and the company employed approximately 109,000 people as of June 30, 2025, with 49% in manufacturing roles and 28% based in the United States.

P&G sells branded, daily-use consumer products through mass merchandisers, e-commerce and social-commerce channels, grocery stores, membership clubs, drug and department stores, distributors, wholesalers, specialty beauty retailers and direct-to-consumer channels, with products sold in about 180 countries and operations in roughly 70. The company's cost base is exposed to petroleum-derived resins, pulp-based packaging materials, labor, tariffs, transportation and energy costs, and almost all of its raw and packaging materials are purchased from third parties, some of which are single-source suppliers, alongside certain sole-manufacturing-plant arrangements the 10-K flags directly. P&G competes against a wide range of global and local branded competitors as well as retailers' private-label brands, differentiating through what it calls superiority across product performance, packaging, brand communication, retail execution and value.

Show full overview

P&G's supply chain carries a concentration risk distinct from its customer base: the 10-K discloses that the company depends on certain sole supplier or sole manufacturing plant arrangements to meet customer needs and cost targets, and that disruption to any of these -- from a labor dispute, a lost or impaired key manufacturing site, or an inability to procure sufficient raw materials -- has interrupted product supply in the past and could do so again. That single-source exposure compounds a retailer-concentration risk on the demand side, where the 10-K separately warns that continued consolidation among P&G's retail customers could create cost and margin pressure, meaning P&G faces bottlenecks on both ends of its value chain rather than just one.

See also: Consumer Defensive · Household & Personal Products

From Procter & Gamble Company (The)'s most recent 10-K filing, extracted October 18, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-29
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jan 21, 202784d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.4 in RISK_OFF)
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Risks
Concentration risk — Supplier: single-source suppliers of raw and packaging materials
Concentration risk — Geographic: operations outside the U.S.
Analyst target reached - limited upside remaining

Key Metrics

P/E (TTM)23.8
P/E (Fwd)21.4
Mkt Cap$366.8B
EV/EBITDA15.6
Profit Mgn18.2%
ROE29.6%
Rev Growth4.0%
Beta0.38
Dividend2.73%
Rating analysts35

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C0.53bullish
IV32%normal
Max Pain$100-36.8% vs spot

Concentration Risks(10-K Item 1A)

  • LOWCustomerWalmart16%
    10-K Item 1: 'Sales to Walmart Inc. and its affiliates represent approximately 16% of our total sales in 2026, 2025 and 2024'
  • MEDIUMCustomertop ten customers43%
    10-K Item 1: 'Our top ten customers accounted for approximately 43% of our total net sales in 2026 and 2025 and 42% in 2024'
  • HIGHSuppliersingle-source suppliers of raw and packaging materials
    10-K Item 1: 'Almost all of the raw and packaging materials used by the Company are purchased from third parties, some of whom are single-source suppliers'
  • HIGHGeographicoperations outside the U.S.
    10-K Item 1A: 'our operations outside the U.S. generate more than 50% of our annual net sales'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
2.2
Revenue Growth
3.5
GatesA.R:R -0.1=NEGATIVEMomentum 5.0<5.5 (soft — BUY_NOW allowed but watch)Momentum 5.0>=4.5Insider activity: OKNo SEC red flagsNEWS BOOST ANALYST 0.50EARNINGS PROXIMITY 84d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Moderate
RSI
65 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $142.46Resistance $165.75

Price Targets

A.Upside-1.4%
A.R:R-0.1:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-1.4% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2027-01-21 (84d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PG stock a buy right now?

Hold if already holding. Not a fresh buy at $158.26, but acceptable to hold if already in. Reasons: Concentration risk — Supplier: single-source suppliers of raw and packaging materials; Concentration risk — Geographic: operations outside the U.S.. Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Analyst target $155.97 reached (−1.4%), stop $152.10 (−4.0%), A.R:R -0.1:1. Score 5.5/10, moderate confidence.

What is the PG stock price target?

Analyst target $155.97 reached (−1.4% from $158.26); no take-profit level is published. Analyst target $155.97 reached (−1.4%), stop $152.10 (−4.0%), A.R:R -0.1:1. Stop-loss: $152.10.

What are the risks of investing in PG?

Concentration risk — Supplier: single-source suppliers of raw and packaging materials; Concentration risk — Geographic: operations outside the U.S.; Analyst target reached - limited upside remaining.

Is PG overvalued or undervalued?

Procter & Gamble Company (The) trades at a P/E of 23.8 (forward 21.4). TrendMatrix value score: 4.7/10. Verdict: Hold.

What do analysts say about PG?

35 analysts cover PG with a consensus score of 3.7/5. Average price target: $173.

What does Procter & Gamble Company (The) do?Procter & Gamble makes branded daily-use consumer products sold in about 180 countries and territories, with operations...

Procter & Gamble makes branded daily-use consumer products sold in about 180 countries and territories, with operations in 65 countries; operations outside the U.S. generate more than 50% of net sales. Products reach shoppers through mass merchandisers, grocery, club, drug, digital and direct-to-consumer channels. Walmart and its affiliates were about 16% of fiscal 2026 sales and the top ten customers about 43% of net sales.

Related stocks: KVUE (Kenvue Inc.) · UL (Unilever PLC) · EL (Estee Lauder Companies, Inc. (T) · CL (Colgate-Palmolive Company)
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