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PGProcter & Gamble Company (The)Hold5.6·$151.09+0.99%
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Procter & Gamble Company (The) (PG) Stock Analysis

Momentum Cont setup

HoldDEATH CROSS (EXEMPT)Moderate Confidence

Consumer Defensive · Household & Personal Products

Hold if already holding. Not a fresh buy at $151.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Weak growth.

Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care, fabric & home care and baby & feminine & family care, sold in roughly 180 countries. The company sells primarily through mass merchandisers, e-commerce, grocery,... Read more

$151.09-1.8% A.UpsideScore 5.6/10#4 of 13 Household & Personal Products
QualityF-score8 / 9FCF yield3.66%
IncomeYield2.85%(5y avg 2.47%)Payout61.80%
Stop $144.59Target $148.47(resistance)A.R:R -0.3:1
Analyst target$163.43+8.2%23 analysts
$148.47our TP
$151.09price
$163.43mean
$145
$186

Hold if already holding. Not a fresh buy at $151.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Weak growth. Chart setup: Trend continuation, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Score 5.6/10, moderate confidence.

Passes 8/10 gates (positive momentum, clean insider activity, positive momentum, no SEC red flags, news events none recent, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: conservative.

10-K grounded · weekly refresh

About Procter & Gamble Company (The)

About Procter & Gamble Company (The)

Procter & Gamble generated roughly $84 billion of net sales in fiscal 2025 (year ended June 30, 2025) across a diversified portfolio of daily-use branded consumer products sold in about 180 countries and territories. The company runs operations in approximately 70 countries with 109,000 employees as of June 30, 2025, of whom 49% sit in manufacturing roles and 28% reside in the United States, while non-U.S. markets supplied more than 50% of annual net sales.

The company earns revenue by selling branded consumer staples through retail trade customers including mass merchandisers, e-commerce and social-commerce channels, grocery stores and membership club stores, with additional reach via drug stores, distributors, wholesalers, specialty beauty stores, pharmacies, electronics stores and professional channels. Sales to Walmart Inc. and its affiliates represented 16% of total sales in fiscal 2025 and 2024, up from 15% in 2023, while the top ten customers accounted for 43% of net sales in 2025 versus 42% in 2024 and 40% in 2023. Almost all raw and packaging materials are purchased from third-party suppliers, some of them single-source, and fuel, natural gas and petroleum-derived derivatives feed both manufacturing and inbound and outbound transportation. The 10-K identifies private-label brands and generic non-branded products alongside large branded peers as competitors that pressure shelf space and trade terms. Procter & Gamble targets net zero emissions by 2040 under a Climate Transition Action Plan covering scopes 1 and 2 and elements of scope 3, subject to scalable infrastructure becoming available.

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The stickiest exposure runs through trade-term negotiation power rather than catalog breadth: continued consolidation among retail customers concentrates margin-setting power in a handful of buyers whose annual joint-business-planning cycles shape net price realization, promotional depth and shelf-space allocation for the entire branded portfolio. If a top-tier retailer reallocates linear feet toward private-label or hard-discounter equivalents, the loss extends past the lost volume into accelerated mix erosion as adjacent SKUs lose facings. Petroleum-derived resin, pulp and packaging exposure, plus fuel and natural gas in transportation, expose the company to commodity inflation; pricing actions and cost-saving projects may take effect on a lag. Floating-rate and foreign-currency debt expose the company to global interest-rate movement and Euro appreciation on derivative maturities.

See also: Consumer Defensive · Household & Personal Products

From Procter & Gamble Company (The)'s most recent 10-K filing, extracted May 16, 2026.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jul 29, 202644d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
High-quality business
Wide economic moat
Risks
Analyst target reached - limited upside remaining
Weak growth

Key Metrics

P/E (TTM)21.9
P/E (Fwd)21.1
Mkt Cap$348.4B
EV/EBITDA14.9
Profit Mgn19.2%
ROE31.1%
Rev Growth7.4%
Beta0.39
Dividend2.85%
Rating analysts36

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C0.47bullish
IV32%normal
Max Pain$260+72.1% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.3
Support Resistance
0.3
52w Position
8.2

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.2
Revenue Growth
4.3
GatesA.R:R -0.3=NEGATIVEDeath cross exempted (quality + momentum high enough)Momentum 6.7>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 44d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARMomentum ContSuitability: Conservative
RSI
65 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $138.86Resistance $151.50

Price Targets

$145
$148
A.Upside-1.7%
A.R:R-0.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-2.7% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-29 (44d)

Verdict History

reverse chrono — latest first
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Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PG stock a buy right now?

Hold if already holding. Not a fresh buy at $151.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Weak growth. Chart setup: Trend continuation, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Target $148.47 (-1.7%), stop $144.59 (−4.5%), A.R:R -0.3:1. Score 5.6/10, moderate confidence.

What is the PG stock price target?

Take-profit target: $148.47 (-1.8% upside). Target $148.47 (-1.7%), stop $144.59 (−4.5%), A.R:R -0.3:1. Stop-loss: $144.59.

What are the risks of investing in PG?

Analyst target reached - limited upside remaining; Weak growth.

Is PG overvalued or undervalued?

Procter & Gamble Company (The) trades at a P/E of 21.9 (forward 21.1). TrendMatrix value score: 4.8/10. Verdict: Hold.

What do analysts say about PG?

36 analysts cover PG with a consensus score of 3.8/5. Average price target: $163.

What does Procter & Gamble Company (The) do?Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care,...

Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care, fabric & home care and baby & feminine & family care, sold in roughly 180 countries. The company sells primarily through mass merchandisers, e-commerce, grocery, club, drug and direct-to-consumer channels, with Walmart accounting for about 16% of total sales in 2025 and the top ten customers for 43%. Trademark and patent protection on formulations and brands underpin its pricing position against private-label competition.

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