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MCDMcDonald's CorporationSell5.3·$250.50
SellHigh Confidence
Investment thesis

McDonald's combines a high-quality franchise with strong margins, three of four recent quarterly beats, a low-volatility defensive profile, and a favorable risk/reward of 1.86-to-1 with 6.5% remaining to the analyst consensus target; a free cash flow conversion rate of 69% of net income and a flagged high dividend figure warrant monitoring of cash generation quality before increasing exposure.

Thesis pillars

  • High Quality Defensive Franchise→Stable
  • Fcf Conversion Below Net Income→Stable
  • Consistent Earnings Beat Streak↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 24, 2026

Full reasoning →

Open full analysis

McDonald's Corporation (MCD) Stock Analysis

Recovery setup

SellDEATH CROSS (EXEMPT)QualityHigh Confidence

Consumer Cyclical · Restaurants

Earnings in 6 days (2026-11-04). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. At $250.50, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.8%; Sector modifier (Consumer Cyclical): -1.5.

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft... Read more

$250.50+4.8% A.UpsideScore 5.3/10#14 of 30 Restaurants
QualityF-score8 / 9FCF yield3.53%
IncomeYield3.09%(5y avg 2.25%)Payout59.71%sustainable
Stop $241.72Analyst target $262.52(−10% haircut)A.R:R 0.6:1
Analyst consensus$291.69+16.4%29 analysts
$262.52Analyst target
$250.50price
$291.69mean
$230
$390

Sell if holding. At $250.50, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.8%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 73. Score 5.3/10, high confidence.

Passes 6/11 gates (positive momentum, clean insider activity, positive momentum, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 6d<=7d. Suitability: conservative.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-29
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 20266d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.6 in RISK_OFF)
Strong earnings beat streak (3/4)
High-quality business
Risks
Thin upside margin: 4.8%
Sector modifier (Consumer Cyclical): -1.5
Earnings in 6 days (event risk)

Key Metrics

P/E (TTM)20.3
P/E (Fwd)18.2
Mkt Cap$177.3B
EV/EBITDA15.5
Profit Mgn31.7%
ROE—
Rev Growth3.7%
Beta0.45
Dividend3.09%
Rating analysts41

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C1.37bearish
IV36%normal
Max Pain$160-36.1% vs spot

Material Events(8-K, last 90d)

  • 2026-08-04Item 5.02MEDIUM
    . Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On August 3, 2026, Joseph M.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
1.0
Bollinger
1.7
52w Position
4.9

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.1
Revenue Growth
3.4
GatesA.R:R 0.6 < 1.5@spotEARNINGS PROXIMITY 6d<=7dMomentum 5.1<5.5 (soft — BUY_NOW allowed but watch)Death cross exempted (quality + momentum high enough)Executive change: officer departure/appointmentMomentum 5.1>=4.5Insider activity: OKNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Conservative
RSI
73 · Overbought
↑ 20D MA↑ 50D MA↓ 200D MADEATH CROSSSupport $229.20Resistance $252.88

Price Targets

$242
$263
A.Upside+4.8%
A.R:R0.6:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! asymmetry at 0.6 (below the engine's 1.5 threshold)@spot
! EARNINGS_PROXIMITY:6d<=7d

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-04 (6d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is MCD stock a buy right now?

Sell if holding. At $250.50, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.8%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 73. Prior stop was $241.72. Score 5.3/10, high confidence.

What is the MCD stock price target?

Analyst target: $262.52 (+4.8% upside). Prior stop was $241.72. Stop-loss: $241.72.

What are the risks of investing in MCD?

Thin upside margin: 4.8%; Sector modifier (Consumer Cyclical): -1.5; Earnings in 6 days (event risk).

Is MCD overvalued or undervalued?

McDonald's Corporation trades at a P/E of 20.3 (forward 18.2). TrendMatrix value score: 5.2/10. Verdict: Sell.

What do analysts say about MCD?

41 analysts cover MCD with a consensus score of 3.8/5. Average price target: $292.

What does McDonald's Corporation do?McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.

Related stocks: YUM (Yum! Brands, Inc.) · QSR (Restaurant Brands International) · CMG (Chipotle Mexican Grill, Inc.) · SBUX (Starbucks Corporation) · DRI (Darden Restaurants, Inc.)
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