Skip to main content
MCDMcDonald's CorporationHold6.1·$268.37-1.16%
HoldModerate Confidence
Investment thesis

McDonald's combines a high-quality franchise with strong margins, three of four recent quarterly beats, a low-volatility defensive profile, and a favorable risk/reward of 1.86-to-1 with 6.5% remaining to the analyst consensus target; a free cash flow conversion rate of 69% of net income and a flagged high dividend figure warrant monitoring of cash generation quality before increasing exposure.

Thesis pillars

  • High Quality Defensive FranchiseStable
  • Fcf Conversion Below Net IncomeStable
  • Consistent Earnings Beat StreakStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

McDonald's Corporation (MCD) Stock Analysis

Recovery setup

HoldDEATH CROSS (EXEMPT)QualityModerate Confidence

Consumer Cyclical · Restaurants

Earnings in 5 days (2026-08-04). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Hold if already holding. Not a fresh buy at $268.37, but acceptable to hold if already in. Reasons: Earnings in 5 days (event risk); Below 200-MA, MA slope -1.4%/30d (confirmed downtrend).

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft... Read more

$268.37+11.3% A.UpsideScore 6.1/10#8 of 32 Restaurants
QualityF-score8 / 9FCF yield3.09%
IncomeYield2.73%(5y avg 2.22%)Payout59.85%sustainable
Stop $257.07Target $297.99(analyst − 8%)A.R:R 2.3:1
Analyst target$323.90+20.7%31 analysts
$297.99our TP
$268.37price
$323.90mean
$250
$407

Hold if already holding. Not a fresh buy at $268.37, but acceptable to hold if already in. Reasons: Earnings in 5 days (event risk); Below 200-MA, MA slope -1.4%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 42. Maintain position. Not compelling to add more. Score 6.1/10, moderate confidence.

Passes 8/11 gates (positive momentum, favorable risk/reward ratio, clean insider activity, positive momentum, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on earnings proximity 5d<=7d. Suitability: conservative.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-30
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Aug 4, 20265d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
High-quality business
Positive insider activity
Risks
Earnings in 5 days (event risk)
Below 200-MA, MA slope -1.4%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)22.4
P/E (Fwd)19.2
Mkt Cap$192.9B
EV/EBITDA16.6
Profit Mgn31.6%
ROE
Rev Growth9.4%
Beta0.42
Dividend2.73%
Rating analysts41

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C0.75neutral
IV38%normal
Max Pain$205-23.6% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesEARNINGS PROXIMITY 5d<=7dMomentum 5.1<5.5 (soft — BUY_NOW allowed but watch)Death cross exempted (quality + momentum high enough)Momentum 5.1>=4.5A.R:R 2.2 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Conservative
RSI
42 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $260.96Resistance $287.10

Price Targets

$257
$298
A.Upside+11.3%
A.R:R2.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! EARNINGS_PROXIMITY:5d<=7d

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-08-04 (5d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is MCD stock a buy right now?

Hold if already holding. Not a fresh buy at $268.37, but acceptable to hold if already in. Reasons: Earnings in 5 days (event risk); Below 200-MA, MA slope -1.4%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 42. Maintain position. Not compelling to add more. Target $297.99 (+11.0%), stop $257.07 (−4.4%), A.R:R 2.3:1. Score 6.1/10, moderate confidence.

What is the MCD stock price target?

Take-profit target: $297.99 (+11.3% upside). Target $297.99 (+11.0%), stop $257.07 (−4.4%), A.R:R 2.3:1. Stop-loss: $257.07.

What are the risks of investing in MCD?

Earnings in 5 days (event risk); Below 200-MA, MA slope -1.4%/30d (confirmed downtrend).

Is MCD overvalued or undervalued?

McDonald's Corporation trades at a P/E of 22.4 (forward 19.2). TrendMatrix value score: 5.1/10. Verdict: Hold.

What do analysts say about MCD?

41 analysts cover MCD with a consensus score of 3.8/5. Average price target: $324.

What does McDonald's Corporation do?McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.

Related stocks: YUM (Yum! Brands, Inc.) · QSR (Restaurant Brands International) · DRI (Darden Restaurants, Inc.) · CMG (Chipotle Mexican Grill, Inc.) · SBUX (Starbucks Corporation)
Home Stocks MCD

Latest news

Latest News

Yahoo Finance92d ago
Seeking Alpha93d ago
Investing.com64d ago
MarketBeat64d agoLeadership Change
Vocal.media36d ago
MarketBeat9d ago
Yahoo Finance71d ago
The Motley Fool15d ago
24/7 Wall St.15d ago
Yahoo Finance15d ago
Yahoo Finance16d ago
Yahoo Finance51d ago
Investopedia85d agoEarnings
Seeking Alpha85d agoEarnings
Benzinga85d agoEarnings
Benzinga85d agoEarnings
StockStory86d agoEarnings
MSN93d ago
MarketBeat93d ago
TradingView93d ago
Loading more...