Yum! Brands, Inc. (YUM) Stock Analysis
Breakout setup
Consumer Cyclical · Restaurants
Hold if already holding. Not a fresh buy at $155.19, but acceptable to hold if already in. Reason: Analyst target reached - limited upside remaining.
Yum! Brands franchises KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill through over 63,000 restaurants in 155 countries, with 97% of units operated by franchisees. Revenue comes from franchise royalties (4-6% of sales) and company-owned restaurants; total system sales... Read more
Hold if already holding. Not a fresh buy at $155.19, but acceptable to hold if already in. Reason: Analyst target reached - limited upside remaining. Chart setup: Golden cross, above all MAs, RSI 54, MACD bullish. Maintain position. Not compelling to add more. Score 6.4/10, moderate confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 45d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated 2026-06-15Recent Developments — Yum! Brands, Inc.
Latest news
- NEWS Taco Bell-parent Yum tops quarterly estimates as value deals fuel demand - Reuters — Reuters positive
- NEWS YUM BRANDS ($YUM) Releases Q1 2026 Earnings - Quiver Quantitative — Quiver Quantitative neutral
- NEWS Yum! Brands (NYSE:YUM) Posts Better-Than-Expected Sales In Q1 CY2026 - StockStory — StockStory positive
- NEWS Taco Bell is the star for Yum! Brands again in Q1 (YUM:NYSE) - Seeking Alpha — Seeking Alpha positive
- NEWS Yum Brands (YUM) earnings expected to grow: What to know ahead of next week's release - MSN — MSN positive
Generated 2026-06-15T18:11:47Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-04-01Item 5.02LOWKathleen K. Oberg appointed as director effective April 1, 2026; will stand for election at next annual meeting. Standard non-employee director compensation. No committee assignment disclosed at time of filing.SEC filing →
- 2026-02-12Item 5.02LOWKeith Barr resigned from Board effective February 10, 2026. Reason: recent appointment to a leadership position outside of YUM; no disagreement with Company on any matter relating to operations, policies, or practices.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $155.19, but acceptable to hold if already in. Reason: Analyst target reached - limited upside remaining. Chart setup: Golden cross, above all MAs, RSI 54, MACD bullish. Maintain position. Not compelling to add more. Target $156.80 (+1.0%), stop $148.64 (−4.4%), A.R:R 0.2:1. Score 6.4/10, moderate confidence.
Take-profit target: $156.80 (+1.1% upside). Target $156.80 (+1.0%), stop $148.64 (−4.4%), A.R:R 0.2:1. Stop-loss: $148.64.
Analyst target reached - limited upside remaining.
Yum! Brands, Inc. trades at a P/E of 24.9 (forward 20.6). TrendMatrix value score: 4.9/10. Verdict: Hold.
33 analysts cover YUM with a consensus score of 3.7/5. Average price target: $174.
What does Yum! Brands, Inc. do?Yum! Brands franchises KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill through over 63,000 restaurants in 155...
Yum! Brands franchises KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill through over 63,000 restaurants in 155 countries, with 97% of units operated by franchisees. Revenue comes from franchise royalties (4-6% of sales) and company-owned restaurants; total system sales exceeded $68B in 2025. Yum China is the largest franchisee, paying a 3% royalty on mainland China system sales.