Yum! Brands, Inc. (YUM) Stock Analysis
Range Bound setup
Consumer Cyclical · Restaurants
Hold if already holding. Not a fresh buy at $159.39, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China.
Yum! Brands operates over 63,000 restaurants in 155 countries under four concepts—KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill—with 97% of units run by franchisees as of December 31, 2025. The company earns royalties and fees on $68.3B in annual system sales rather than... Read more
Hold if already holding. Not a fresh buy at $159.39, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China. Chart setup: RSI 45 mid-range, Bollinger mid-band. Maintain position. Not compelling to add more. Score 6.1/10, moderate confidence.
Passes 5/7 gates (clean insider activity, no SEC red flags, news boost analyst 0.50, earnings proximity 90d clear, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicmainland China10-K Item 1A: 'A meaningful portion of our total business, particularly with respect to our KFC Concept, is conducted in mainland China through our largest franchisee, Yum China'
- HIGHCustomerYum China10-K Item 1A: 'We have franchise relationships that are particularly important to our business ... such as our relationship with Yum China, our largest franchisee'
Material Events(8-K, last 90d)
- 2026-04-01Item 5.02LOWOn March 26, 2026, YUM Board appointed Kathleen K. Oberg as director, effective April 1, 2026. She will stand for shareholder election at the next Annual Meeting. No committee assignment yet. No disagreement cited.SEC filing →
- 2026-02-12Item 5.02LOWKeith Barr resigned from YUM Board effective February 10, 2026. Resignation not due to any disagreement with the Company; coincides with his appointment to a leadership position outside YUM. No successor named.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $159.39, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China. Chart setup: RSI 45 mid-range, Bollinger mid-band. Maintain position. Not compelling to add more. Target $160.88 (+0.9%), stop $152.82 (−4.3%), A.R:R -0.5:1. Score 6.1/10, moderate confidence.
Take-profit target: $160.88 (+0.9% upside). Target $160.88 (+0.9%), stop $152.82 (−4.3%), A.R:R -0.5:1. Stop-loss: $152.82.
Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China; Analyst target reached - limited upside remaining.
Yum! Brands, Inc. trades at a P/E of 25.8 (forward 21.3). TrendMatrix value score: 4.6/10. Verdict: Hold.
35 analysts cover YUM with a consensus score of 3.7/5. Average price target: $172.
What does Yum! Brands, Inc. do?Yum! Brands operates over 63,000 restaurants in 155 countries under four concepts—KFC, Taco Bell, Pizza Hut, and Habit...
Yum! Brands operates over 63,000 restaurants in 155 countries under four concepts—KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill—with 97% of units run by franchisees as of December 31, 2025. The company earns royalties and fees on $68.3B in annual system sales rather than operating restaurants directly. A strategic review of Pizza Hut's future structure was underway as of year-end 2025.