Marriott Vacations Worldwide Co (VAC) Stock Analysis
Consumer Cyclical · Resorts & Casinos
Sell if holding. Analyst target reached at $89.51 — A.R:R is negative (-1.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Vacation Ownership segment (95.0%).
Marriott Vacations Worldwide is a leading global vacation ownership company with 120 resorts and ~700,000 owner families, plus the Interval International exchange network of 3,200+ affiliated resorts with 1.5M members. Revenue of ~$5.0B in 2025 is 95% from the Vacation Ownership... Read more
Sell if holding. Analyst target reached at $89.51 — A.R:R is negative (-1.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Vacation Ownership segment (95.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.5/10, high confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 58d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-06-09Recent Developments — Marriott Vacations Worldwide Co
Latest news
- NEWS Will Marriott Vacations Worldwide (VAC) beat estimates again in its next earnings report? - MSN — MSN positive
- NEWS Will Marriott Vacations Worldwide (VAC) Beat Estimates Again in Its Next Earnings Report? - Yahoo Finance — Yahoo Finance positive
- NEWS Short Interest in Marriott Vacations Worldwide Corporation (NYSE:VAC) Decreases By 21.8% - MarketBeat — MarketBeat neutral
- NEWS Marriott Vacations Worldwide (VAC) Projected to Post Quarterly Earnings on Tuesday - MarketBeat — MarketBeat neutral
- NEWS Marriott Vacations downgraded by Morgan Stanley with a new price target - Quantisnow — Quantisnow negative
Generated 2026-06-15T18:11:47Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHProductVacation Ownership segment95%10-K Item 1: 'The Vacation Ownership segment represented 95% of our consolidated revenue for 2025'
Material Events(8-K, last 90d)
- 2026-03-06Item 5.02MEDIUMJames H. Hunter IV (EVP, General Counsel and Secretary) resigned at the Company's request, effective March 9, 2026 with employment ending April 1, 2026. Severance of $1.5M (1.5x base salary plus target bonus). No successor named.SEC filing →
- 2026-02-17Item 5.02LOWOn Feb 16, 2026, Matthew E. Avril (interim President/CEO since Nov 2025) was confirmed as CEO, effective immediately. Michael A. Flaskey was also appointed President and Chief Operating Officer effective Feb 16, 2026. No reason cited for prior CEO exit.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $89.51 — A.R:R is negative (-1.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Vacation Ownership segment (95.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $83.24. Score 5.5/10, high confidence.
Take-profit target: $89.78 (+0.3% upside). Prior stop was $83.24. Stop-loss: $83.24.
Concentration risk — Product: Vacation Ownership segment (95.0%); Analyst target reached - limited upside remaining; Near 52-week high (2.3% away).
Marriott Vacations Worldwide Co trades at a P/E of N/A (forward 10.6). TrendMatrix value score: 7.0/10. Verdict: Sell.
15 analysts cover VAC with a consensus score of 3.5/5. Average price target: $87.
What does Marriott Vacations Worldwide Co do?Marriott Vacations Worldwide is a leading global vacation ownership company with 120 resorts and ~700,000 owner...
Marriott Vacations Worldwide is a leading global vacation ownership company with 120 resorts and ~700,000 owner families, plus the Interval International exchange network of 3,200+ affiliated resorts with 1.5M members. Revenue of ~$5.0B in 2025 is 95% from the Vacation Ownership segment (VOI sales, resort management, rental, financing); Exchange & Third-Party Management provides the remaining 4%.