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HoldModerate Confidence

Thesis pillars

  • Perfect Earnings Beat Streak→Stable
  • Solid Quality And Growth↑Improving
  • Analyst Target Already Exceeded↑Improving
  • +2 more pillars — see the Why tab for full reasoning

Pillars as of Oct 24, 2026, based on the 10-K filed Feb 27, 2026

Full reasoning →

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TransUnion (TRU) Stock Analysis

HoldVALUE-TRAP 1/5GrowthModerate Confidence

Financial Services · Financial Data & Stock Exchanges

Hold if already holding. Not a fresh buy at $74.31, but acceptable to hold if already in. Reasons: Thin upside margin: 8.9%; Leverage penalty (D/E 1.1): -0.5.

TransUnion provides consumer credit reporting, fraud detection, marketing analytics, and identity resolution to businesses and consumers in over 30 countries. The company earns transactional and subscription-based revenue from lenders, insurers, retailers, and government... Read more

$74.31+8.9% A.UpsideScore 6.4/10#1 of 12 Financial Data & Stock Exchanges
QualityF-score8 / 9FCF yield6.79%
IncomeYield0.63%(5y avg 0.52%)Payout11.92%sustainable
Stop $69.11Analyst target $80.96(−10% haircut)A.R:R 0.6:1
Analyst consensus$89.95+21.1%21 analysts
$80.96Analyst target
$74.31price
$89.95mean
$70
$103

Hold if already holding. Not a fresh buy at $74.31, but acceptable to hold if already in. Reasons: Thin upside margin: 8.9%; Leverage penalty (D/E 1.1): -0.5. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Score 6.4/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.60, earnings proximity 105d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

10-K grounded · weekly refresh

About TransUnion

About TransUnion

TransUnion's 2025 revenue was concentrated in U.S. Markets, with the Financial Services vertical accounting for approximately 37% of consolidated gross revenues and the Consumer Interactive vertical approximately 13%, making these two domestic segments the dominant revenue sources globally. The company processes data on over one billion consumers across more than 30 countries in North America, Latin America, Europe, Africa, India, and Asia Pacific, delivering credit risk, fraud mitigation, marketing analytics, and identity resolution solutions through its OneTru platform.

TransUnion generates revenue from transactional volume — lenders running credit checks, insurers pulling risk scores, employers screening candidates — and from subscription-based analytics and marketing solutions. Customer agreements in the U.S. Markets core credit segment are typically terminable on advance written notice ranging from 30 days to six months by either party, providing customers with the ability to renegotiate pricing or move to competitors. Industry consolidation could reduce the transactional base if merged customers operate under a single contract with volume discounts. The company has built adjacent verticals including fraud, marketing, and tenant screening to reduce exposure to cyclical credit demand. Global Capability Centers in India, South Africa, and Costa Rica now represent approximately 42% of the global workforce, supporting operational efficiency across software development, analytics, and back-office functions.

Show full overview

The Consumer Financial Protection Bureau has supervisory and examination authority over TransUnion's business and may initiate enforcement actions for non-compliance with federal consumer financial laws, as explicitly named in the company's 10-K risk factors. A July 2025 cyberattack — in which a third party gained unauthorized access through social engineering to a customer support application — exposed personal data of 4.4 million consumers, triggering regulatory inquiries and class action lawsuits. With more than 50 disparate U.S. state and federal notification regimes applicable to consumer data breaches, future incidents may trigger multi-jurisdiction enforcement actions that could adversely affect operating costs and reputation.

See also: Financial Services · Financial Data & Stock Exchanges

From TransUnion's most recent 10-K filing, extracted June 16, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-29

Recent Developments — TransUnion

Generated 2026-10-29T11:53:52Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Feb 11, 2027105d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.2 in RISK_OFF)
Sector modifier (Financial Services): +1.0
Strong earnings beat streak (4/4)
Risks
Thin upside margin: 8.9%
Leverage penalty (D/E 1.1): -0.5

Key Metrics

P/E (TTM)18.1
P/E (Fwd)13.8
Mkt Cap$14.2B
EV/EBITDA11.4
Profit Mgn15.8%
ROE17.0%
Rev Growth12.2%
Beta—
Dividend0.63%
Rating analysts26

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C0.05bullish
IV52%elevated
Max Pain$48-36.1% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMProductU.S. Markets Financial Services vertical37%
    10-K Item 1A: 'Our 2025 revenue in our U.S. Markets Financial Services and Consumer Interactive verticals accounted for approximately 37% and 13%, respectively, of consolidated gross revenues'
  • LOWProductConsumer Interactive vertical13%
    10-K Item 1A: 'Our 2025 revenue in our U.S. Markets Financial Services and Consumer Interactive verticals accounted for approximately 37% and 13%, respectively, of consolidated gross revenues'
  • MEDIUMGeographicUnited States
    10-K Item 1A: 'a significant amount of our revenue is concentrated among certain customers, industries, product offerings and in distinct geographic regions, primarily in the United States'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R 0.6 < 1.5@spotMomentum 5.6>=5.5Insider activity: OKNo SEC red flagsNEWS BOOST ANALYST 0.60EARNINGS PROXIMITY 105d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
66 · Neutral
↑ 20D MA↓ 50D MA↑ 200D MAGOLDEN CROSSSupport $60.96Resistance $83.86

Price Targets

$69
$81
A.Upside+8.9%
A.R:R0.6:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! asymmetry at 0.6 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
B
4/4 beats
Next Earnings2027-02-11 (105d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is TRU stock a buy right now?

Hold if already holding. Not a fresh buy at $74.31, but acceptable to hold if already in. Reasons: Thin upside margin: 8.9%; Leverage penalty (D/E 1.1): -0.5. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Analyst target $80.96 (+8.9%), stop $69.11 (−7.5%), A.R:R 0.6:1. Score 6.4/10, moderate confidence.

What is the TRU stock price target?

Analyst target: $80.96 (+8.9% upside). Analyst target $80.96 (+8.9%), stop $69.11 (−7.5%), A.R:R 0.6:1. Stop-loss: $69.11.

What are the risks of investing in TRU?

Thin upside margin: 8.9%; Leverage penalty (D/E 1.1): -0.5.

Is TRU overvalued or undervalued?

TransUnion trades at a P/E of 18.1 (forward 13.8). TrendMatrix value score: 7.0/10. Verdict: Hold.

What do analysts say about TRU?

26 analysts cover TRU with a consensus score of 4.0/5. Average price target: $90.

What does TransUnion do?TransUnion provides consumer credit reporting, fraud detection, marketing analytics, and identity resolution to...

TransUnion provides consumer credit reporting, fraud detection, marketing analytics, and identity resolution to businesses and consumers in over 30 countries. The company earns transactional and subscription-based revenue from lenders, insurers, retailers, and government agencies; the U.S. Markets Financial Services vertical generated approximately 37% of 2025 consolidated gross revenues, with Consumer Interactive contributing approximately 13%.

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