Rollins, Inc. (ROL) Stock Analysis
Recovery setup
Consumer Cyclical · Personal Services
Sell if holding. At $55.48, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.2%; Expensive valuation.
Rollins provides pest and wildlife control services to 2M+ residential and commercial customers through 800+ locations in approximately 70 countries under brands including Orkin, HomeTeam Pest Defense, and Clark Pest Control. Revenue is approximately 75% recurring services under... Read more
Sell if holding. At $55.48, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.2%; Expensive valuation. Chart setup: Death cross but MACD improving, RSI 57. Score 5.0/10, moderate confidence.
Passes 5/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 89d clear, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWGeographicinternational operations7.0%10-K Item 1A: 'approximately 7% of our 2025 revenues derived from our international operations'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $55.48, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.2%; Expensive valuation. Chart setup: Death cross but MACD improving, RSI 57. Prior stop was $53.38. Score 5.0/10, moderate confidence.
Take-profit target: $57.83 (+4.2% upside). Prior stop was $53.38. Stop-loss: $53.38.
Thin upside margin: 4.2%; Expensive valuation; Weak growth.
Rollins, Inc. trades at a P/E of 51.1 (forward 40.0). TrendMatrix value score: 3.2/10. Verdict: Sell.
22 analysts cover ROL with a consensus score of 3.9/5. Average price target: $64.
What does Rollins, Inc. do?Rollins provides pest and wildlife control services to 2M+ residential and commercial customers through 800+ locations...
Rollins provides pest and wildlife control services to 2M+ residential and commercial customers through 800+ locations in approximately 70 countries under brands including Orkin, HomeTeam Pest Defense, and Clark Pest Control. Revenue is approximately 75% recurring services under scheduled service agreements; approximately 7% of 2025 revenues came from international operations.