Rollins, Inc. (ROL) Stock Analysis
Consumer Cyclical · Personal Services
Sell if holding. Momentum 4.2/10 is below the 5.0 floor at $46.90 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Below 200-MA, MA slope -1.6%/30d (confirmed downtrend); Weak growth.
Rollins provides pest control and termite protection to 2+ million residential and commercial customers from 800+ locations in ~70 countries under brands including Orkin and HomeTeam Pest Defense. Revenue of $3.76B in 2025 was driven by recurring contracted services (~75% of... Read more
Sell if holding. Momentum 4.2/10 is below the 5.0 floor at $46.90 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Below 200-MA, MA slope -1.6%/30d (confirmed downtrend); Weak growth. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.2/10, moderate confidence.
Passes 7/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.
Recent developments
updated 2026-06-15Recent Developments — Rollins, Inc.
Latest news
- NEWS Rollins (NYSE:ROL) Posts Better-Than-Expected Sales In Q1 CY2026 - TradingView — TradingView positive
- NEWS Rollins (NYSE:ROL) Posts Better-Than-Expected Sales In Q1 CY2026 - FinancialContent — FinancialContent positive
- NEWS Rollins Inc. (ROL) Releases Q1 2026 Earnings: Revenue Up, EPS Flat, Cash Down - Quiver Quantitative — Quiver Quantitative positive
- NEWS Rollins (ROL) Faces FTC Action Over Noncompete Agreements - GuruFocus — GuruFocus negative
- NEWS Rollins Gears Up to Report Q1 Earnings: What's in the Cards? - TradingView — TradingView neutral
Generated 2026-06-15T18:11:47Z.
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Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 4.2/10 is below the 5.0 floor at $46.90 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Below 200-MA, MA slope -1.6%/30d (confirmed downtrend); Weak growth. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $43.92. Score 5.2/10, moderate confidence.
Take-profit target: $56.64 (+20.8% upside). Prior stop was $43.92. Stop-loss: $43.92.
Weak growth; Below 200-MA, MA slope -1.6%/30d (confirmed downtrend).
Rollins, Inc. trades at a P/E of 43.3 (forward 33.8). TrendMatrix value score: 4.1/10. Verdict: Sell.
23 analysts cover ROL with a consensus score of 3.9/5. Average price target: $63.
What does Rollins, Inc. do?Rollins provides pest control and termite protection to 2+ million residential and commercial customers from 800+...
Rollins provides pest control and termite protection to 2+ million residential and commercial customers from 800+ locations in ~70 countries under brands including Orkin and HomeTeam Pest Defense. Revenue of $3.76B in 2025 was driven by recurring contracted services (~75% of business), which provide predictable revenue streams.