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ROLRollins, Inc.Sell4.9·$47.05-1.51%
ROL · Why this verdict

Why Rollins (ROL) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score4.9/10
ConfidenceMEDIUM
MacroNEUTRAL

Per-dimension breakdown

Value

4.1/10data confidence 100%
ComponentSub-score
P/E2.8
P/S6.3
EV/EBITDA0.0
Fwd P/E3.3
PEG3.4
Analyst target7.5
  • Forward P/E: 33.7x
  • PEG: 3.44

Quality

7.4/10data confidence 100%
ComponentSub-score
ROE10.0
ROA10.0
Gross margin6.5
Op margin6.4
Net margin6.9
Current ratio2.6
FCF quality6.9
Moat8.2
Piotroski F8.9
  • Excellent ROE: 39%
  • Wide economic moat
  • Compounder quality: strong returns + growth
  • Strong Piotroski F-Score: 8/9

Growth

3.6/10data confidence 67%
ComponentSub-score
Rev growth5.0
EPS growth2.3

Momentum

1.9/10data confidence 100%
ComponentSub-score
RSI3.0
MACD2.7
OBV1.0
MA position1.0
Volume1.9
  • Capitulation risk (RSI 28, below 200MA)
  • Volume distribution (falling OBV)
  • Below 200-MA, MA slope -1.4%/30d — confirmed downtrend

Sentiment

7.2/10data confidence 100%
ComponentSub-score
Analyst rating7.3
Price target8.8
erm sentiment5.0
  • Analyst upside: 34%

Insider

5.0/10data confidence 50%
ComponentSub-score
materiality5.0
holder change5.1
  • No net insider activity — $0 (0.000% of mkt cap)

Peer rank

4.4/10data confidence 80%
ComponentSub-score
value rank0.0
quality rank5.8
growth rank6.7

Technical

6.2/10data confidence 100%
ComponentSub-score
bollinger7.0
support resistance7.6
52w position4.3
gap6.0

Risk (lower is worse)

6.0/10data confidence 100%
ComponentSub-score
short interest8.3
days to cover7.8
volatility4.7
put call0.8
implied vol4.0
max pain risk7.0
beta8.6
debt equity6.4
  • Elevated put/call: 1.88

Catalyst

4.4/10data confidence 100%
ComponentSub-score
erm5.0
earnings history3.3
earnings timing5.0
surprise avg2.5
dividend safety6.0
  • Dividend: 155.0%

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position.

Engine technical detail
verdict_path: L4:PATH_F_SELL
Passed (7)
  • ASYMMETRY:3.3>=1.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:47d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (2)
  • MOMENTUM:1.9<4.5
  • DEATH_CROSS:HARD_BLOCK
Warning (0)

none

Reward-to-Risk
3.28
Upside
+20.4%
Downside
6.2%
Sizing output
AVOID

SetupFALLING_KNIFE Death cross, below all MAs, RSI 28, MACD bearish

EdgeNO_EDGE No clear edge identified

SuitabilityMODERATE Balanced profile

Investment implication

The F-path SELL output reflects an overall score of 4.9 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Quality at 7.4) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( MOMENTUM:1.9<4.5, DEATH_CROSS:HARD_BLOCK) reinforce the read. Current asymmetry R:R is 3.28 — supplementary context, not the trigger for this path.

The strongest dimensions are Quality at 7.4, Sentiment at 7.2, and Technical at 6.2; the weakest are Momentum at 1.9, Growth at 3.6, and Value at 4.1. The V9 engine flagged 2 failed gates, producing an asymmetric reward-to-risk of 3.28 and an engine sizing output of AVOID.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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