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PFGPrincipal Financial Group IncSell4.8·$110.87+1.07%
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Principal Financial Group Inc (PFG) Stock Analysis

SellModerate Confidence

Financial Services · Asset Management

Sell if holding. Analyst target reached at $110.87 — A.R:R is negative (-1.7) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.4% away).

Principal Financial Group offers retirement, asset management, and workplace benefits across three segments, with $1,814.6B in assets under administration and $781.0B in AUM as of December 31, 2025. Revenue comes from asset management fees, insurance premiums, and spread income;... Read more

$110.87-1.7% A.UpsideScore 4.8/10#92 of 109 Asset Management
QualityF-score8 / 9FCF yield6.07%
IncomeYield2.95%(5y avg 3.42%)Payout44.91%sustainable
Stop $107.30Target $109.28(resistance)A.R:R -1.7:1
Analyst target$101.50-8.5%12 analysts
$109.28our TP
$110.87price
$101.50mean
$87

Sell if holding. Analyst target reached at $110.87 — A.R:R is negative (-1.7) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.4% away). Chart setup: No clear chart pattern; technical signals are mixed. Score 4.8/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-13
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Mon, Jul 27, 202644d to earnings· next earnings call

Thesis

Rewards
Attractive valuation
Positive momentum
Risks
Analyst target reached - limited upside remaining
Near 52-week high (0.4% away)
Consecutive earnings misses (2)

Key Metrics

P/E (TTM)15.9
P/E (Fwd)10.9
Mkt Cap$24.0B
EV/EBITDA10.7
Profit Mgn10.1%
ROE13.4%
Rev Growth-4.5%
Beta0.90
Dividend2.95%
Rating analysts19

Quality Signals

Piotroski F8/9

Options Flow

P/C1.13bearish
IV43%normal
Max Pain$110-0.8% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMGeographicCalifornia commercial mortgage loans
    10-K Item 1A: 'Regional concentration of our commercial mortgage loan portfolio in California may subject us to losses attributable to economic downturns or catastrophes in that state.'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

3 floor-breakers

Revenue shrinking — -4.5% YoY. Growth thesis broken unless recovery story develops.static

Revenue Growth
1.4
Declining revenue: -4%
Low model confidence on this dimension (33%).

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
2.7
Quality Rank
4.0
Value Rank
6.6

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.0
Support Resistance
0.3
52w Position
9.9
GatesA.R:R -1.7=NEGATIVEMomentum 7.0>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 44d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
76 · Overbought
20D MA 50D MA 200D MAGOLDEN CROSSSupport $97.81Resistance $111.51

Price Targets

$107
$109
A.Upside-1.4%
A.R:R-1.7:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-20.5% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-07-27 (44d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PFG stock a buy right now?

Sell if holding. Analyst target reached at $110.87 — A.R:R is negative (-1.7) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.4% away). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $107.30. Score 4.8/10, moderate confidence.

What is the PFG stock price target?

Take-profit target: $109.28 (-1.7% upside). Prior stop was $107.30. Stop-loss: $107.30.

What are the risks of investing in PFG?

Analyst target reached - limited upside remaining; Near 52-week high (0.4% away); Consecutive earnings misses (2).

Is PFG overvalued or undervalued?

Principal Financial Group Inc trades at a P/E of 15.9 (forward 10.9). TrendMatrix value score: 7.4/10. Verdict: Sell.

What do analysts say about PFG?

19 analysts cover PFG with a consensus score of 3.3/5. Average price target: $102.

What does Principal Financial Group Inc do?Principal Financial Group offers retirement, asset management, and workplace benefits across three segments, with...

Principal Financial Group offers retirement, asset management, and workplace benefits across three segments, with $1,814.6B in assets under administration and $781.0B in AUM as of December 31, 2025. Revenue comes from asset management fees, insurance premiums, and spread income; the company serves businesses, individuals, and institutional investors in the US and select international markets.

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