Kroger offers a forward earnings multiple of 11.4x, exceptional free cash flow generation at 335% of net income, and a flawless four-quarter earnings beat streak, but confirmed negative price momentum with the stock below its 200-day moving average and quality metrics just short of the minimum threshold argue for waiting on a more constructive technical backdrop before building a position.
Thesis pillars
- Exceptional Free Cash Flow Conversion→Stable
- Four Quarter Earnings Beat Streak→Stable
- Attractive Valuation Compressed Multiples↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Mar 31, 2026
Kroger Company (The) (KR) Stock Analysis
Momentum Cont setup
Consumer Defensive · Grocery Stores
Sell if holding. Engine safety override at $65.02: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: Below-average business quality.
Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and... Read more
Sell if holding. Engine safety override at $65.02: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: Below-average business quality. Chart setup: Trend continuation, RSI 62, MACD bullish. Score 5.0/10, moderate confidence.
Passes 5/9 gates (positive momentum, clean insider activity, earnings proximity 34d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: moderate.
Recent developments
updated 2026-10-29Recent Developments — Kroger Company (The)
Latest news
- NEWS Evergreen Family Wines Expands Alki Chardonnay Distribution to Kroger Stores — fiscal.ai Oct 28, 2026 positive
- NEWS Kroger Announces High Critical Ratings for Exclusive Wine Portfolio — fiscal.ai Oct 28, 2026 positive
- NEWS Physician's Choice Expands Gut Health Product Line to Kroger Stores — fiscal.ai Oct 27, 2026 positive
- NEWS Edible Garden Secures Kroger Fresh Herb Program for 2026 Holiday Season — fiscal.ai Oct 27, 2026 positive
- NEWS Evercore Maintains Buy Rating on The Kroger Co. — fiscal.ai Oct 26, 2026 neutral
Generated 2026-10-29T11:53:51Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-09-02Item 5.02MEDIUMDeparture of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.** On August 31, 2026, The Kroger Co.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
2 floor-breakers
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Quality below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $65.02: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: Below-average business quality. Chart setup: Trend continuation, RSI 62, MACD bullish. Prior stop was $61.30. Score 5.0/10, moderate confidence.
Analyst target $62.10 reached (−4.5% from $65.02); no take-profit level is published. Prior stop was $61.30. Stop-loss: $61.30.
Target reached (-4.5% upside); Quality below floor (3.9 < 4.0).
Kroger Company (The) trades at a P/E of 36.1 (forward 11.9). TrendMatrix value score: 7.2/10. Verdict: Sell.
33 analysts cover KR with a consensus score of 3.9/5. Average price target: $69.
What does Kroger Company (The) do?Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our...
Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and investing in Fresh, _Our Brands_ , Personalization and eCommerce.