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KRKroger Company (The)Sell5.5·$62.99+0.05%
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Kroger Company (The) (KR) Stock Analysis

Catalyst-Driven edge

SellModerate Confidence

Consumer Defensive · Grocery Stores

Sell if holding. Engine safety override at $62.99: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.5/10. Specifically: Below-average business quality; Below long-term trend.

Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and... Read more

$62.99+7.8% A.UpsideScore 5.5/10#2 of 5 Grocery Stores
QualityF-score6 / 9FCF yield8.76%
IncomeYield2.22%(5y avg 2.00%)Payout87.01%at-risk
Stop $59.39Target $67.91(analyst − 10%)A.R:R 1.4:1
Analyst target$75.45+19.8%22 analysts
$67.91our TP
$62.99price
$75.45mean
$86

Sell if holding. Engine safety override at $62.99: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.5/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.5/10, moderate confidence.

Passes 5/8 gates (clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-10

Recent Developments — Kroger Company (The)

Material events (past 30 days)

  • 8K May 27, 2026 MEDIUM Item 5.02: On May 22, 2026, Timothy A. Massa, the Executive Vice President and Associate Experience Officer of The Kroger Co. (the "Company"), provided notice to the Company of his intention to retire in the fall of 2026. Mr.

Generated 2026-06-15T18:11:46Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jun 18, 20269d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Quality below floor (3.9 < 4.0)

Key Metrics

P/E (TTM)40.9
P/E (Fwd)11.2
Mkt Cap$38.8B
EV/EBITDA8.8
Profit Mgn0.7%
ROE14.4%
Rev Growth1.2%
Beta0.42
Dividend2.22%
Rating analysts33

Quality Signals

Piotroski F6/9

Options Flow

P/C0.62bullish
IV54%elevated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.0
Value Rank
3.0
Quality Rank
4.0

Quality below the gate floor. Component breakdown shows what dragged the score down.static

Net Margin
0.3
Gross Margin
0.8
Operating Margin
1.4
Current Ratio
3.2
Roa
3.8
Moat
4.2
Roe
4.8
Piotroski F
6.7
Fcf Quality
10.0
Excellent cash conversion: 335% FCF/NINo competitive moat
GatesMomentum 4.2<4.5A.R:R 1.4 < 1.5@spotEARNINGS PROXIMITY 9d<=14d (soft)Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
21 · Oversold
20D MA 50D MA 200D MAGOLDEN CROSSSupport $61.01Resistance $71.71

Price Targets

$59
$68
A.Upside+7.8%
A.R:R1.4:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Quality below floor (3.9 < 4.0)
! momentum at 4.2 (below the engine's 4.5 threshold)
! asymmetry at 1.4 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-06-18 (9d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is KR stock a buy right now?

Sell if holding. Engine safety override at $62.99: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.5/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $59.39. Score 5.5/10, moderate confidence.

What is the KR stock price target?

Take-profit target: $67.91 (+7.8% upside). Prior stop was $59.39. Stop-loss: $59.39.

What are the risks of investing in KR?

Quality below floor (3.9 < 4.0).

Is KR overvalued or undervalued?

Kroger Company (The) trades at a P/E of 40.9 (forward 11.2). TrendMatrix value score: 7.5/10. Verdict: Sell.

What do analysts say about KR?

33 analysts cover KR with a consensus score of 3.8/5. Average price target: $75.

What does Kroger Company (The) do?Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our...

Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and investing in Fresh, _Our Brands_ , Personalization and eCommerce.

Related stocks: ACI (Albertsons Companies, Inc.) · SFM (Sprouts Farmers Market, Inc.) · TAL (TAL Education Group) · EDU (New Oriental Education & Techno) · LAUR (Laureate Education, Inc.)
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