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KRKroger Company (The)Sell5.5·$62.75-1.29%
KR · Why this verdict

Why Kroger Company (The) (KR) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.5/10
ConfidenceMEDIUM
MacroNEUTRAL

Per-dimension breakdown

Value

7.5/10data confidence 100%
ComponentSub-score
P/E3.0
P/S10.0
EV/EBITDA6.6
Fwd P/E9.1
PEG9.3
Analyst target6.0
  • Forward P/E: 11.2x
  • PEG: 0.61
  • Attractively valued

Quality

3.9/10data confidence 100%
ComponentSub-score
ROE4.8
ROA3.8
Gross margin0.8
Op margin1.4
Net margin0.3
Current ratio3.2
FCF quality10.0
Moat4.2
Piotroski F6.7
  • Excellent cash conversion: 335% FCF/NI
  • No competitive moat

Growth

6.4/10data confidence 67%
ComponentSub-score
Rev growth2.8
EPS growth10.0

Momentum

3.7/10data confidence 100%
ComponentSub-score
RSI3.5
MACD0.6
OBV10.0
MA position1.0
Volume3.3
  • Volume accumulation (rising OBV)
  • Below 200-MA, MA slope -1.1%/30d — confirmed downtrend

Sentiment

6.9/10data confidence 100%
ComponentSub-score
Analyst rating7.5
Price target7.7
erm sentiment5.0

Insider

5.0/10data confidence 50%
ComponentSub-score
materiality5.0
holder change5.1
  • No net insider activity — $0 (0.000% of mkt cap)

Peer rank

3.0/10data confidence 80%
ComponentSub-score
value rank3.0
quality rank4.0
growth rank0.0

Technical

6.9/10data confidence 100%
ComponentSub-score
bollinger6.8
support resistance8.2
52w position6.5
gap6.0

Risk (lower is worse)

5.6/10data confidence 100%
ComponentSub-score
short interest7.9
days to cover5.0
volatility5.0
put call9.4
implied vol4.0
max pain risk3.0
beta10.0
debt equity0.8
  • Above max pain $40

Catalyst

5.9/10data confidence 100%
ComponentSub-score
erm5.0
earnings history10.0
earnings timing5.0
surprise avg4.3
dividend safety5.2
  • Perfect beat streak: 4Q
  • Earnings in 9 days
  • Dividend: 222.0%

How the verdict was assembled

Engine trigger

Quality below minimum threshold.

Engine technical detail
verdict_path: L1:HARD_BLOCK
Passed (5)
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (2)
  • MOMENTUM:3.7<4.5
  • ASYMMETRY:1.3<1.5@spot
Warning (1)
  • EARNINGS_PROXIMITY:9d<=14d (soft)
Reward-to-Risk
1.31
Upside
+7.9%
Downside
6.0%
Sizing output
AVOID

SetupUNKNOWN No clear chart pattern; technical signals are mixed

EdgeCATALYST Earnings in 9d with 4/4 beat streak

SuitabilityMODERATE Balanced profile

Investment implication

The L1 gate blocked the positive-verdict path: a hard-floor threshold was breached, so dimensional pillars — including Value at 7.5 could not lift the engine output above the verdict floor. Failed gate signal: MOMENTUM:3.7<4.5.

The strongest dimensions are Value at 7.5, Sentiment at 6.9, and Technical at 6.9; the weakest are Peer rank at 3.0, Momentum at 3.7, and Quality at 3.9. The V9 engine flagged 2 failed gates with 1 warning, producing an asymmetric reward-to-risk of 1.31 and an engine sizing output of AVOID.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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