Intuit's wide economic moat, 22% net margins, Piotroski F-Score of 8 out of 9, and four consecutive earnings beats averaging 22.2% upside support a long-term case with 60.4% implied upside to analyst targets; however, a severe technical breakdown — momentum scoring 1.6 out of 10, confirmed death cross, falling on-balance volume, and a put/call ratio of 2.07 — constitutes a firm technical barrier to new entries and requires a meaningful recovery before the fundamental case can be acted on.
Thesis pillars
- Single Segment Concentration→Stable
- Wide Moat Compounding Quality→Stable
- Severe Momentum Breakdown→Stable
- +2 more pillars — see the Why tab for full reasoning
Intuit Inc. (INTU) Stock Analysis
Recovery setup
Technology · Software - Application
Wait for pullback to $269.17. Weak momentum — blocks BUY_NOW at $272.50. Engine's entry $269.17 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Product: Global Business Solutions (59.0%); Below 200-MA, MA slope -10.6%/30d (confirmed downtrend).
Intuit runs a four-segment financial technology platform — Global Business Solutions (QuickBooks/Mailchimp, 59% of FY2025 revenue), Consumer (TurboTax, 26%), Credit Karma (12%), and ProTax (3%) — serving approximately 100 million customers worldwide. Revenue is primarily... Read more
Wait for pullback to $269.17. Weak momentum — blocks BUY_NOW at $272.50. Engine's entry $269.17 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Product: Global Business Solutions (59.0%); Below 200-MA, MA slope -10.6%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 45. Wide-moat business. Accumulate on weakness. Score 6.6/10, moderate confidence.
Passes 8/11 gates (positive momentum, favorable risk/reward ratio, clean insider activity, positive momentum, news events none recent, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on 8k serious 2.05. Suitability: speculative.
About Intuit Inc.
About Intuit Inc.
Intuit's Global Business Solutions segment — QuickBooks, Mailchimp, payroll, and payment processing — contributed 59% of total fiscal 2025 revenue, with the Consumer segment (TurboTax) at 26%, Credit Karma at 12%, and ProTax at 3%, serving approximately 100 million customers worldwide. International net revenue was approximately 8% of consolidated total in each of fiscal 2025, 2024, and 2023. The Consumer and ProTax segments follow a pronounced seasonal pattern, with revenue heavily concentrated from November through April.
Global Business Solutions earns subscription revenue from QuickBooks Online, QuickBooks Desktop, and Intuit Enterprise Suite for mid-market companies, plus transaction fees from merchant payment processing, bill pay, and small-business financing through an originating bank partner. The Consumer segment earns from TurboTax do-it-yourself and TurboTax Live products sold in the U.S. and Canada, distributed through direct digital channels, financial institutions, and retailers. Credit Karma monetizes through personalized financial product recommendations — credit cards, loans, insurance, and checking accounts — for which financial institutions pay for applications, supported by the Lightbox pre-approval platform. ProTax earns from Lacerte, ProSeries, and ProConnect Tax Online in the U.S. and ProFile and ProTax Online in Canada. A direct competitive risk in the Consumer segment comes from the IRS's free direct filing system, which has stated it will explore ways to expand eligibility and could materially reduce paid tax preparation demand if adoption rises.
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The FTC issued an order in 2014 requiring Credit Karma to maintain a security program with biennial independent assessments for 20 years — meaning obligations run through at least 2034 — with potential fines and investigations for non-compliance. In May 2026, Intuit disclosed a restructuring plan via Form 8-K to reduce its full-time workforce by approximately 17% and estimated $300-340 million in related charges primarily in the fourth fiscal quarter ending July 31, 2026, framed as building a faster and leaner organizational structure.
See also: Technology · Software - Application
From Intuit Inc.'s most recent 10-K filing, extracted June 10, 2026.
Recent developments
updated 2026-07-08Recent Developments — Intuit Inc.
Latest news
- NEWS INTU stock leads software comeback with best week in 25 years as Anthropic AI fears ease - MSN — MSN positive
- NEWS Fund Update: 327,387 INTUIT (INTU) shares added to FLOSSBACH VON STORCH SE portfolio - Quiver Quantitative — Quiver Quantitative positive
- NEWS Vest Financial LLC Acquires 3,777 Shares of Intuit Inc. $INTU - MarketBeat — MarketBeat neutral
- NEWS INTU Investor Alert: Did Intuit Mislead Investors about its - GlobeNewswire — GlobeNewswire negative
- NEWS Intuit (INTU) Faces Severe Momentum Decline with 62% Drop - GuruFocus — GuruFocus negative
Generated 2026-07-08T21:14:30Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHProductGlobal Business Solutions59%10-K Item 1: 'Global Business Solutions| 59 | %'
- MEDIUMProductConsumer26%10-K Item 1: 'Consumer| 26 | %'
Material Events(8-K, last 90d)
- 2026-05-20Item 2.05MEDIUMIntuit announced May 20, 2026 a plan to reduce full-time workforce by approximately 17% and may close certain sites. Estimated $300-$340 million in charges primarily in Q4 FY2026 (ending July 31, 2026), primarily severance and employee benefits.SEC filing →
- 2026-04-28Item 5.02MEDIUMEVP and GM Small Business Group Marianna Tessel stepping down effective May 31, 2026. Ashley Still (EVP, GM Mid-Market Group) will expand to lead both groups. Tessel to remain in advisory role until July 2, 2026.SEC filing →
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $269.17. Weak momentum — blocks BUY_NOW at $272.50. Engine's entry $269.17 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Product: Global Business Solutions (59.0%); Below 200-MA, MA slope -10.6%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 45. Wide-moat business. Accumulate on weakness. Target $447.68 (+64.3%), stop $244.79 (−11.3%), A.R:R 7.2:1. Score 6.6/10, moderate confidence.
Take-profit target: $447.68 (+72.2% upside). Target $447.68 (+64.3%), stop $244.79 (−11.3%), A.R:R 7.2:1. Stop-loss: $244.79.
Concentration risk — Product: Global Business Solutions (59.0%); Below 200-MA, MA slope -10.6%/30d (confirmed downtrend).
Intuit Inc. trades at a P/E of 16.6 (forward 10.0). TrendMatrix value score: 8.1/10. Verdict: Buy (Wait for Entry).
41 analysts cover INTU with a consensus score of 4.0/5. Average price target: $487.
What does Intuit Inc. do?Intuit runs a four-segment financial technology platform — Global Business Solutions (QuickBooks/Mailchimp, 59% of...
Intuit runs a four-segment financial technology platform — Global Business Solutions (QuickBooks/Mailchimp, 59% of FY2025 revenue), Consumer (TurboTax, 26%), Credit Karma (12%), and ProTax (3%) — serving approximately 100 million customers worldwide. Revenue is primarily subscription-based for QuickBooks and payroll, and seasonal for TurboTax; international revenue was approximately 8% of total in FY2025.