The Hershey Company (HSY) Stock Analysis
Falling Knife setup
Consumer Defensive · Confectioners
Hold if already holding. Not a fresh buy at $181.66, but acceptable to hold if already in. Reasons: Concentration risk — Customer: McLane Company, Inc. (27.0%); Thin upside margin: 7.6%.
The Hershey Company is the largest producer of quality chocolate in North America with more than $12 billion in annual revenue, selling confectionery, salty snacks, and international products under 85+ brand names through North America Confectionery, North America Salty Snacks,... Read more
Hold if already holding. Not a fresh buy at $181.66, but acceptable to hold if already in. Reasons: Concentration risk — Customer: McLane Company, Inc. (27.0%); Thin upside margin: 7.6%. Chart setup: Death cross, below all MAs, RSI 34, MACD bearish. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.8/10, moderate confidence.
Passes 5/8 gates (clean insider activity, news events none recent, earnings proximity 47d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated 2026-06-13Recent Developments — The Hershey Company
Latest news
- NEWS Vanguard Group Inc. Grows Holdings in Hershey Company (The) $HSY - MarketBeat — MarketBeat neutral
- NEWS The Hershey Co (HSY) Shares Surge 3.2% -- What GF Score of 75 Te - GuruFocus — GuruFocus positive
- NEWS Hershey Company (HSY) Upgraded as Analysts Highlight Strong Fina - GuruFocus — GuruFocus positive
- NEWS ING Groep NV Sells 29,542 Shares of Hershey Company (The) $HSY - MarketBeat — MarketBeat neutral
- NEWS Norges Bank Makes New $272.51 Million Investment in Hershey Company (The) $HSY - MarketBeat — MarketBeat positive
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerMcLane Company, Inc.27%10-K Item 1A: 'Our largest customer, McLane Company, Inc., accounted for approximately 27% of our consolidated net sales in 2025.'
Material Events(8-K, last 90d)
- 2026-04-14Item 5.02MEDIUMAndrew Archambault, President US, leaving the company effective May 1, 2026. No reason cited. Company has begun a search for his replacement; no successor named.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $181.66, but acceptable to hold if already in. Reasons: Concentration risk — Customer: McLane Company, Inc. (27.0%); Thin upside margin: 7.6%. Chart setup: Death cross, below all MAs, RSI 34, MACD bearish. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $195.42 (+7.6%), stop $170.28 (−6.7%), A.R:R 1.2:1. Score 5.8/10, moderate confidence.
Take-profit target: $195.42 (+7.6% upside). Target $195.42 (+7.6%), stop $170.28 (−6.7%), A.R:R 1.2:1. Stop-loss: $170.28.
Concentration risk — Customer: McLane Company, Inc. (27.0%); Thin upside margin: 7.6%; Leverage penalty (D/E 1.2): -0.5.
The Hershey Company trades at a P/E of 33.8 (forward 18.3). TrendMatrix value score: 5.7/10. Verdict: Hold.
29 analysts cover HSY with a consensus score of 3.4/5. Average price target: $217.
What does The Hershey Company do?The Hershey Company is the largest producer of quality chocolate in North America with more than $12 billion in annual...
The Hershey Company is the largest producer of quality chocolate in North America with more than $12 billion in annual revenue, selling confectionery, salty snacks, and international products under 85+ brand names through North America Confectionery, North America Salty Snacks, and International segments. McLane Company accounted for approximately 27% of consolidated net sales in 2025, serving as primary distributor to Walmart and convenience channels. International operations represented 12.3% of net sales.