e.l.f. Beauty, Inc. (ELF) Stock Analysis
Recovery setup
Consumer Defensive · Household & Personal Products
Hold if already holding. Not a fresh buy at $60.67, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (81.0%); Concentration risk — Supplier: China-based manufacturers.
e.l.f. Beauty is a multi-brand beauty company selling cosmetics and skin care under e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare through major retail and e-commerce channels. The U.S. represents 81% of net sales; Target (23%), Walmart (16%), Ulta Beauty... Read more
Hold if already holding. Not a fresh buy at $60.67, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (81.0%); Concentration risk — Supplier: China-based manufacturers. Chart setup: Death cross but MACD improving, RSI 66. Maintain position. Not compelling to add more. Score 5.6/10, moderate confidence.
Passes 6/9 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 55d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-06-12Recent Developments — e.l.f. Beauty, Inc.
Latest news
- NEWS e.l.f. Beauty (NYSE:ELF) Stock Price Up 9.5% - Here's What Happened - MarketBeat — MarketBeat positive
- NEWS Co-Founder’s Priesthood Journey Renews Focus On E.l.f. Beauty’s Culture - Yahoo Finance — Yahoo Finance neutral
- NEWS ELF Stock Jumps As Earnings Beat Offsets Margin Fears - StocksToTrade — StocksToTrade positive
- NEWS 5 Must-Read Analyst Questions From e.l.f. Beauty’s Q1 Earnings Call - StockStory — StockStory neutral
- NEWS Stocks making the biggest moves after hours: Nvidia, Intuit, E.l.f. Beauty and more - CNBC — CNBC neutral
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomerTarget23%10-K Item 1: 'Our largest customers, Target, Walmart, Ulta Beauty and Amazon, accounted for 23%, 16%, 12% and 12%, respectively, of our net sales in the fiscal year ended March 31, 2025.'
- MEDIUMCustomerWalmart16%10-K Item 1: 'Our largest customers, Target, Walmart, Ulta Beauty and Amazon, accounted for 23%, 16%, 12% and 12%, respectively, of our net sales in the fiscal year ended March 31, 2025.'
- HIGHGeographicUnited States81%10-K Item 1: 'The United States accounted for 81% of our net sales in the fiscal year ended March 31, 2025.'
- HIGHSupplierChina-based manufacturers10-K Item 1A: 'because the majority of our products are sourced and manufactured in China, our operations are susceptible to risks inherent in doing business there'
Material Events(8-K, last 90d)
- 2026-02-13Item 5.02LOWe.l.f. Beauty Board appointed Matthew Farrell (former Church & Dwight CEO/Chairman) as Class I director effective February 12, 2026, to stand for election at the 2026 annual stockholder meeting.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $60.67, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (81.0%); Concentration risk — Supplier: China-based manufacturers. Chart setup: Death cross but MACD improving, RSI 66. Maintain position. Not compelling to add more. Target $65.16 (+7.4%), stop $56.43 (−7.5%), A.R:R 0.5:1. Score 5.6/10, moderate confidence.
Take-profit target: $65.16 (+7.4% upside). Target $65.16 (+7.4%), stop $56.43 (−7.5%), A.R:R 0.5:1. Stop-loss: $56.43.
Concentration risk — Geographic: United States (81.0%); Concentration risk — Supplier: China-based manufacturers; Thin upside margin: 7.4%.
e.l.f. Beauty, Inc. trades at a P/E of 132.1 (forward 15.9). TrendMatrix value score: 5.0/10. Verdict: Hold.
21 analysts cover ELF with a consensus score of 4.0/5. Average price target: $72.
What does e.l.f. Beauty, Inc. do?e.l.f. Beauty is a multi-brand beauty company selling cosmetics and skin care under e.l.f. Cosmetics, e.l.f. SKIN,...
e.l.f. Beauty is a multi-brand beauty company selling cosmetics and skin care under e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare through major retail and e-commerce channels. The U.S. represents 81% of net sales; Target (23%), Walmart (16%), Ulta Beauty (12%) and Amazon (12%) together account for 63% of net sales.