Newell Brands trades at an attractive forward P/E of 7.1x with a PEG of 0.04, but carries an 18% short interest, a put/call ratio of 5.25, a quality score of 2.2/10 with no competitive moat, and an overbought RSI of 75 in the context of a death cross recovery, creating a high-risk environment.
Thesis pillars
- Attractive Valuation With Quality Deficit↑Improving
- High Short Interest Bearish Options↓Deteriorating
- Overbought Rsi In Recovery↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 13, 2026
Newell Brands Inc. (NWL) Stock Analysis
Consumer Defensive · Household & Personal Products
Sell if holding. Engine safety override at $5.21: Quality below floor (3.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.7/10. Specifically: High short interest: 15%; Elevated put/call ratio: 2.20; Below-average business quality.
Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and Oster across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, in over 150 countries.... Read more
Sell if holding. Engine safety override at $5.21: Quality below floor (3.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.7/10. Specifically: High short interest: 15%; Elevated put/call ratio: 2.20; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.7/10, moderate confidence.
Passes 5/8 gates (clean insider activity, no SEC red flags, news boost analyst 0.60, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and earnings proximity 0d<=7d. Suitability: aggressive.
Recent developments
updated 2026-10-29Recent Developments — Newell Brands Inc.
Latest news
- NEWS Rubbermaid Commercial Products 34 Gallon BRUTE Earns 2026 Pro Tool Innovation Award — fiscal.ai Oct 27, 2026 neutral
- NEWS Canaccord Genuity Maintains Bullish Rating on Newell Brands — fiscal.ai Oct 23, 2026 positive
- NEWS Newell Brands Appoints Guillermo Beade as Chief Operating Officer — fiscal.ai Oct 20, 2026 neutral
- NEWS Newell Brands Appoints Guillermo Beade As COO, Effective Oct. 26 — benzinga Oct 20, 2026 neutral
- NEWS Wall Street's Most Accurate Analysts Give Their Take On 3 Consumer Stocks Delivering High-Dividend Yields — benzinga Sep 17, 2026 neutral
Generated 2026-10-29T11:14:34Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWCustomerAmazon17%10-K Item 1: 'The Company's largest customer in 2025, Amazon, accounted for approximately 17%, 15% and 13% of net sales in 2025, 2024 and 2023, respectively.'
- LOWCustomerWalmart13%10-K Item 1: 'Walmart Inc. and subsidiaries (“Walmart”), the Company's second largest customer in 2025, accounted for approximately 13%, 14% and 15% of net sales in 2025, 2024 and 2023, respectively.'
- HIGHSupplierBaby business unit single-source supplier10-K Item 1: 'the Baby business unit within the Company's L&D segment has a single source of supply for products that comprise a majority of its sales and that owns the intellectual property for many of those products.'
Material Events(8-K, last 90d)
- 2026-05-13Item 5.07LOWNewell Brands stockholders approved the Newell Brands Inc. 2026 Incentive Plan at the May 7, 2026 annual meeting; a routine equity-plan approval with vote results reported.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
3 floor-breakers
Risk profile below the gate floor. Component breakdown shows what dragged the score down.static
Unprofitable operations — net margin -3.0%. Quality floor flags this regardless of sector context.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $5.21: Quality below floor (3.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.7/10. Specifically: High short interest: 15%; Elevated put/call ratio: 2.20; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $4.93. Score 5.7/10, moderate confidence.
Analyst target: $5.79 (+11.2% upside). Prior stop was $4.93. Stop-loss: $4.93.
Concentration risk — Supplier: Baby business unit single-source supplier; Quality below floor (3.3 < 4.0).
Newell Brands Inc. trades at a P/E of N/A (forward 7.6). TrendMatrix value score: 8.5/10. Verdict: Sell.
12 analysts cover NWL with a consensus score of 3.5/5. Average price target: $7.
What does Newell Brands Inc. do?Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco,...
Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and Oster across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, in over 150 countries. The company's largest customer, Amazon, accounted for approximately 17% of 2025 net sales, followed by Walmart at approximately 13%, and Newell is executing a multi-year turnaround including a December 2025 global Productivity Plan that will cut its workforce by more than 900 employees.