Clorox Company (The) (CLX) Stock Analysis
Falling Knife setup
Consumer Defensive · Household & Personal Products
Sell if holding. Momentum 1.0/10 is below the 5.0 floor at $87.24 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%).
Clorox is a multinational consumer products company with fiscal year 2025 net sales of 7.1 billion and approximately 7,600 employees, marketing brands including Clorox, Pine-Sol, Glad, Kingsford, Hidden Valley, Brita, and Burt Bees across approximately 100 markets. Over 80% of... Read more
Sell if holding. Momentum 1.0/10 is below the 5.0 floor at $87.24 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%). Chart setup: Death cross, below all MAs, RSI 24, MACD bearish. Score 4.8/10, high confidence.
Passes 5/7 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerWalmart27%10-K Item 1A: 'Net sales to the Company's largest customer, Walmart Stores, Inc. and its affiliates, were 27%, 25%, and 26% of consolidated net sales for the fiscal years ended June 30, 2025, 2024, and 2023, respectively'
- HIGHGeographicU.S. markets86%10-K Item 1A: 'During fiscal year 2025, 86% of the Company's net sales were attributable to U.S. markets, including U.S. territories.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 1.0/10 is below the 5.0 floor at $87.24 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%). Chart setup: Death cross, below all MAs, RSI 24, MACD bearish. Prior stop was $84.20. Score 4.8/10, high confidence.
Take-profit target: $103.92 (+18.8% upside). Prior stop was $84.20. Stop-loss: $84.20.
Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%); Leverage penalty (D/E 48.8): -1.5.
Clorox Company (The) trades at a P/E of 15.7 (forward 14.4). TrendMatrix value score: 7.0/10. Verdict: Sell.
27 analysts cover CLX with a consensus score of 2.8/5. Average price target: $115.
What does Clorox Company (The) do?Clorox is a multinational consumer products company with fiscal year 2025 net sales of 7.1 billion and approximately...
Clorox is a multinational consumer products company with fiscal year 2025 net sales of 7.1 billion and approximately 7,600 employees, marketing brands including Clorox, Pine-Sol, Glad, Kingsford, Hidden Valley, Brita, and Burt Bees across approximately 100 markets. Over 80% of sales are from brands holding the No. 1 or No. 2 market-share position.