Bally's is growing revenue 20% YoY, but the $13.86 price is far above the $8.22 analyst target, cash burn is -23% of revenue, and four straight earnings misses and VIP-player concentration weigh on the case.
Thesis pillars
- Revenue Growth With Cash Burn→Stable
- Analyst Target Already Exceeded→Stable
- Consecutive Earnings Misses→Stable
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Oct 24, 2026, based on the 10-K filed Mar 23, 2026
Bally's Corporation (BALY) Stock Analysis
Consumer Cyclical · Resorts & Casinos
Sell if holding. Engine safety override at $13.47: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 10%; Elevated put/call ratio: 2.00; Below-average business quality.
Bally's Corporation is a global gaming, hospitality, and technology company operating 20 casinos across 11 U.S. states and the UK, a horse racetrack, and a golf course, alongside Bally Bet Sportsbook & Casino and a majority 57.9% stake in lottery and interactive operator... Read more
Sell if holding. Engine safety override at $13.47: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 10%; Elevated put/call ratio: 2.00; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Score 4.6/10, moderate confidence.
Passes 5/9 gates (positive momentum, clean insider activity, no SEC red flags, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: aggressive.
About Bally's Corporation
About Bally's Corporation
Bally's Corporation owns and operates 20 casinos across 11 U.S. states and the United Kingdom, plus a horse racetrack in Colorado and a golf course in New York, organized into four segments: Casinos & Resorts, Bally's Intralot B2B, Bally's Intralot B2C, and North America Interactive. In October 2025, Bally's combined its International Interactive business with Intralot's lottery operations, taking a controlling 57.9% stake in the combined entity, which operates in 39 jurisdictions worldwide and trades on the Athens Stock Exchange as BYLOT.
Bally's earns revenue from land-based casino gaming (slots, table games, hotel and dining amenities), online sports betting and iGaming under brands including Bally Bet, Jackpotjoy, and Monopoly Casino, and lottery technology and management services through Intralot's B2B and B2C channels. Twelve of its 19 U.S. land-based casino properties are leased from Gaming & Leisure Properties (GLPI), a real estate investment trust, rather than owned outright. Within its casino business, Bally's Player Development organization targets high-value gamblers directly, and the company's VIP segment represents over 60% of rated casino revenue, making premium-player retention central to results. Bally's is also funding major growth projects, including a permanent Chicago casino resort under construction, a $4 billion Bronx, New York casino resort awarded a downstate commercial license in December 2025, and an approximately 38% economic interest in Australia's The Star Entertainment Group acquired via A$200 million in convertible notes and subordinated debt in April 2025.
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A structural feature of Bally's balance sheet is its reliance on sale-leaseback financing: twelve of its domestic casino properties, including the current temporary Chicago facility, are leased from a single landlord, Gaming & Leisure Properties, rather than owned, embedding long-term fixed rent obligations across the bulk of its regional casino portfolio. That lease dependency sits alongside a customer-concentration risk on the revenue side, where Bally's own disclosure states VIP players generate over 60% of rated casino revenue, meaning a pullback by a relatively small number of high-value gamblers, rather than broader visitation trends, would disproportionately affect results.
See also: Consumer Cyclical · Resorts & Casinos
From Bally's Corporation's most recent 10-K filing, extracted July 6, 2026.
Recent developments
updated 2026-10-29Recent Developments — Bally's Corporation
Latest news
- NEWS Bally's Baton Rouge Named in Class-Action Lawsuit Over Sports Betting Apps — fiscal.ai Oct 25, 2026 negative
- NEWS Bally's Partners with LiSense for Compliance Monitoring — fiscal.ai Oct 21, 2026 neutral
- NEWS Macquarie Maintains Neutral on Ballys, Raises Price Target to $12 — benzinga Oct 7, 2026 positive
- NEWS Everpure, Fervo Energy, Charles River Laboratories And Other Big Stocks Moving Higher On Thursday — benzinga Sep 24, 2026 positive
- NEWS 12 Consumer Discretionary Stocks Moving In Tuesday's Intraday Session — benzinga Sep 22, 2026 neutral
Generated 2026-10-29T11:14:31Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerVIP players (rated casino revenue)60%10-K Item 1: 'Our VIP segment—representing over 60% of rated casino revenue—is the core of Bally's business.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
5 floor-breakers
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Risk profile below the gate floor. Component breakdown shows what dragged the score down.static
Negative sentiment — recent news tone and/or analyst downgrades drag the composite below neutral.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $13.47: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 10%; Elevated put/call ratio: 2.00; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $12.53. Score 4.6/10, moderate confidence.
Analyst target $8.22 reached (−39.0% from $13.47); no take-profit level is published. Prior stop was $12.53. Stop-loss: $12.53.
Concentration risk — Customer: VIP players (rated casino revenue) (60.0%); Target reached (-39.0% upside); Quality below floor (2.2 < 4.0).
Bally's Corporation trades at a P/E of N/A (forward -3.9). TrendMatrix value score: 3.8/10. Verdict: Sell.
10 analysts cover BALY with a consensus score of 2.4/5. Average price target: $10.
What does Bally's Corporation do?Bally's Corporation is a global gaming, hospitality, and technology company operating 20 casinos across 11 U.S. states...
Bally's Corporation is a global gaming, hospitality, and technology company operating 20 casinos across 11 U.S. states and the UK, a horse racetrack, and a golf course, alongside Bally Bet Sportsbook & Casino and a majority 57.9% stake in lottery and interactive operator Intralot. The company runs four segments—Casinos & Resorts, Bally's Intralot B2B, Bally's Intralot B2C, and North America Interactive—and is developing new casino resorts in Chicago and The Bronx, New York.