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SUNBSunbelt Rentals Holdings, Inc.Sell6.0·$73.06+0.52%
SellModerate Confidence

Thesis pillars

  • Exceptional Fcf ConversionImproving
  • Strong Price MomentumDeteriorating
  • Stock Price Well Above TargetsImproving
  • +1 more pillar — see the Why tab for full reasoning

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Sunbelt Rentals Holdings, Inc. (SUNB) Stock Analysis

Range Bound setup

SellVALUE-TRAP 1/5ValueGrowthModerate Confidence

Industrials · Rental & Leasing Services

Sell if holding. At $73.06, A.R:R 0.7:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.7%; Concentration risk — Geographic: North America – General Tool segment (58.0%).

Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it the second-largest equipment rental company in North America and the largest in the UK by rental revenue. The company generated $11,154 million in revenue and... Read more

$73.06+7.7% A.UpsideScore 6.0/10#5 of 18 Rental & Leasing Services
QualityF-score7 / 9FCF yield5.80%
IncomeYield1.44%Payout22.39%sustainable
Stop $67.95Target $78.69(analyst − 10%)A.R:R 0.7:1
Analyst target$87.43+19.7%15 analysts
$78.69our TP
$73.06price
$87.43mean
$115

Sell if holding. At $73.06, A.R:R 0.7:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.7%; Concentration risk — Geographic: North America – General Tool segment (58.0%). Chart setup: RSI 41 mid-range, Bollinger mid-band. Score 6.0/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, news boost earnings 0.70, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-14

Thesis

Rewards
Recent Earnings detected in news
Risks
Concentration risk — Geographic: North America – General Tool segment (58.0%)
Thin upside margin: 7.7%
Sector modifier (Industrials): -0.7

Key Metrics

P/E (TTM)21.7
P/E (Fwd)15.1
Mkt Cap$29.8B
EV/EBITDA14.2
Profit Mgn12.1%
ROE18.4%
Rev Growth11.2%
Beta1.65
Dividend1.44%
Rating analysts20

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C0.64bullish
IV74%elevated

Concentration Risks(10-K Item 1A)

  • HIGHGeographicNorth America – General Tool segment58%
    10-K Item 1: 'In the fiscal year ended April 30, 2026, 58% of our revenue was attributable to the North America – General Tool segment'

Material Events(8-K, last 90d)

  • 2026-06-30Item 5.02LOW
    Board increased its size from eight to nine directors and elected Cynthia T. Jamison to the new seat and the Audit Committee, effective August 1, 2026. Routine appointment.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R 0.7 < 1.5@spotMomentum 5.4<5.5 (soft — BUY_NOW allowed but watch)Executive change: officer departure/appointmentMomentum 5.4>=4.5Insider activity: OKNEWS BOOST EARNINGS 0.70EARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
41 · Neutral
20D MA 50D MA 200D MASupport $64.87Resistance $85.22

Price Targets

$68
$79
A.Upside+7.7%
A.R:R0.7:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! asymmetry at 0.7 (below the engine's 1.5 threshold)@spot

Earnings

B
M
M
M
1/4 beats

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is SUNB stock a buy right now?

Sell if holding. At $73.06, A.R:R 0.7:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.7%; Concentration risk — Geographic: North America – General Tool segment (58.0%). Chart setup: RSI 41 mid-range, Bollinger mid-band. Prior stop was $67.95. Score 6.0/10, moderate confidence.

What is the SUNB stock price target?

Take-profit target: $78.69 (+7.7% upside). Prior stop was $67.95. Stop-loss: $67.95.

What are the risks of investing in SUNB?

Concentration risk — Geographic: North America – General Tool segment (58.0%); Thin upside margin: 7.7%; Sector modifier (Industrials): -0.7.

Is SUNB overvalued or undervalued?

Sunbelt Rentals Holdings, Inc. trades at a P/E of 21.7 (forward 15.1). TrendMatrix value score: 6.5/10. Verdict: Sell.

What do analysts say about SUNB?

20 analysts cover SUNB with a consensus score of 3.8/5. Average price target: $87.

What does Sunbelt Rentals Holdings, Inc. do?Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it...

Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it the second-largest equipment rental company in North America and the largest in the UK by rental revenue. The company generated $11,154 million in revenue and $2,181 million in operating income for the fiscal year ended April 30, 2026, with the North America – General Tool segment contributing 58% of revenue, North America – Specialty 33%, and the United Kingdom 9%. No single customer accounted for more than 1% of total revenue.

Related stocks: GATX (GATX Corporation) · URI (United Rentals, Inc.) · AER (AerCap Holdings N.V.) · HRI (Herc Holdings Inc.) · R (Ryder System, Inc.)
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