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SUNBSunbelt Rentals Holdings, Inc.Sell5.8·$84.32
SellModerate Confidence

Thesis pillars

  • Exceptional Fcf Conversion→Stable
  • Strong Price Momentum→Stable
  • Stock Price Well Above Targets↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Jun 23, 2026

Full reasoning →

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Sunbelt Rentals Holdings, Inc. (SUNB) Stock Analysis

SellVALUE-TRAP 1/5GrowthModerate Confidence

Industrials · Rental & Leasing Services

Sell if holding. Analyst target reached at $84.32 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: North America – General Tool segment (58.0%).

Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it the second-largest equipment rental company in North America and the largest in the UK by rental revenue. The company generated $11,154 million in revenue and... Read more

$84.32-5.5% A.UpsideScore 5.8/10#8 of 18 Rental & Leasing Services
QualityF-score7 / 9FCF yield5.00%
IncomeYield1.27%Payout22.63%sustainable
Stop $78.96Analyst target $79.71(reached)A.R:R -0.4:1
Analyst consensus$88.57+5.0%15 analysts
$84.32price
$88.57mean
$71
$115

Sell if holding. Analyst target reached at $84.32 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: North America – General Tool segment (58.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.8/10, moderate confidence.

Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 39d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-30
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Dec 9, 202639d to earnings· next earnings call

Thesis

Rewards
Earnings estimates trending UP
Positive momentum
Risks
Concentration risk — Geographic: North America – General Tool segment (58.0%)
Analyst target reached - limited upside remaining
Near 52-week high (2.7% away)

Key Metrics

P/E (TTM)25.5
P/E (Fwd)17.3
Mkt Cap$34.6B
EV/EBITDA15.8
Profit Mgn12.1%
ROE18.4%
Rev Growth11.2%
Beta1.67
Dividend1.27%
Rating analysts21

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C2.00bearish
IV43%normal
Max Pain$50-40.7% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHGeographicNorth America – General Tool segment58%
    10-K Item 1: 'In the fiscal year ended April 30, 2026, 58% of our revenue was attributable to the North America – General Tool segment'

Material Events(8-K, last 90d)

  • 2026-06-30Item 5.02LOW
    Board increased its size from eight to nine directors and elected Cynthia T. Jamison to the new seat and the Audit Committee, effective August 1, 2026. Routine appointment.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.0
Support Resistance
0.1
52w Position
9.7
GatesA.R:R -0.4=NEGATIVEExecutive change: officer departure/appointmentMomentum 7.4>=5.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 39d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
81 · Overbought
↑ 20D MA↑ 50D MA↓ 200D MASupport $73.05Resistance $84.41

Price Targets

A.Upside-5.5%
A.R:R-0.4:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-5.5% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
M
M
M
1/4 beats
Next Earnings2026-12-09 (39d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is SUNB stock a buy right now?

Sell if holding. Analyst target reached at $84.32 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: North America – General Tool segment (58.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $78.96. Score 5.8/10, moderate confidence.

What is the SUNB stock price target?

Analyst target $79.71 reached (−5.5% from $84.32); no take-profit level is published. Prior stop was $78.96. Stop-loss: $78.96.

What are the risks of investing in SUNB?

Concentration risk — Geographic: North America – General Tool segment (58.0%); Analyst target reached - limited upside remaining; Near 52-week high (2.7% away).

Is SUNB overvalued or undervalued?

Sunbelt Rentals Holdings, Inc. trades at a P/E of 25.5 (forward 17.3). TrendMatrix value score: 5.5/10. Verdict: Sell.

What do analysts say about SUNB?

21 analysts cover SUNB with a consensus score of 3.9/5. Average price target: $89.

What does Sunbelt Rentals Holdings, Inc. do?Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it...

Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it the second-largest equipment rental company in North America and the largest in the UK by rental revenue. The company generated $11,154 million in revenue and $2,181 million in operating income for the fiscal year ended April 30, 2026, with the North America – General Tool segment contributing 58% of revenue, North America – Specialty 33%, and the United Kingdom 9%. No single customer accounted for more than 1% of total revenue.

Related stocks: GATX (GATX Corporation) · URI (United Rentals, Inc.) · HRI (Herc Holdings Inc.) · AER (AerCap Holdings N.V.) · R (Ryder System, Inc.)
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