YETI Holdings is a wide-moat consumer brand with a perfect Piotroski F-Score of 9 out of 9 and a 3-of-4 earnings beat record, but the stock has exceeded analyst price targets with negative asymmetry of negative 0.49 and high geographic concentration in the United States at 79%, leaving limited upside at current prices near $50.
Thesis pillars
- Wide Moat Compounder Quality→Stable
- Us Concentration Geographic Risk→Stable
- Target Exceeded Negative Asymmetry→Stable
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 27, 2026
YETI Holdings, Inc. (YETI) Stock Analysis
Recovery setup · Catalyst-Driven edge
Consumer Cyclical · Leisure
Hold if already holding. Not a fresh buy at $42.91, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (79.0%); Sector modifier (Consumer Cyclical): -1.5.
YETI Holdings designs and distributes premium outdoor products — drinkware (58% of 2025 net sales), coolers and equipment (40%), and other — sold globally through DTC (60% of sales) and wholesale (40%) channels. No single customer accounted for 10% or more of gross sales in... Read more
Hold if already holding. Not a fresh buy at $42.91, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (79.0%); Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 64. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 6.4/10, moderate confidence.
Passes 4/8 gates (clean insider activity, no SEC red flags, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: aggressive.
About YETI Holdings, Inc.
About YETI Holdings, Inc.
YETI's DTC channel accounted for 60% of fiscal 2025 net sales — up from 59% in 2024 — while the wholesale channel represented 40%, reaching approximately 5,300 retail partners worldwide as of January 3, 2026. Drinkware represented 58% of 2025 net sales and Coolers & Equipment 40%. Approximately 79% of 2025 net sales came from the United States, with Canada, Australia, the United Kingdom, and Japan comprising the remaining 21%.
YETI earns through two channels: DTC (the company's own websites, YETI Authorized on Amazon Marketplace, and retail stores) and wholesale (through partners including Dick's Sporting Goods, REI, Academy Sports + Outdoors, Bass Pro Shops, and Ace Hardware). Pricing is premium and maintained through supply discipline; the company sells primarily through one-step distribution and requires partners to comply with pricing policies. All products are manufactured by third-party contract manufacturers — primarily in China, Thailand, Malaysia, Vietnam, the Philippines, Mexico, and Poland — with YETI owning the molds and tooling. Primary raw materials include polyethylene, polyurethane foam, stainless-steel, and polyester fabric, described in the 10-K as available from multiple vendors. Competitors in Coolers include Igloo, Coleman, Stanley, and SharkNinja; in Drinkware, HydroFlask, Stanley, Owala, and HydroJug. No single customer represented 10% or more of gross sales in 2025.
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YETI places production orders before receiving firm customer orders, exposing the company to inventory write-downs if demand misses forecasts. The 10-K identifies tariff-driven cost increases on goods imported from China, Thailand, and Vietnam as compounding variables alongside seasonal weather effects and consumer confidence shifts. Excess inventory, the filing specifies, could force sales at 'discounted prices or in less preferred distribution channels,' undermining the premium positioning that supports the company's pricing strategy. With 60% of 2025 net sales in the DTC channel, any demand shortfall in the direct segment translates more directly into margin pressure than in a heavily franchised model.
See also: Consumer Cyclical · Leisure
From YETI Holdings, Inc.'s most recent 10-K filing, extracted June 16, 2026.
Recent developments
updated 2026-10-29Recent Developments — YETI Holdings, Inc.
Latest news
- NEWS YETI Holdings Inc (YETI) Stock Down 3.6% -- Now Undervalued? GF Score: 90/100 - GuruFocus — GuruFocus neutral
- NEWS YETI shares drop 12% but remain a strong long-t... - pluang.com — pluang.com negative
- NEWS YETI shares drop 12% but remain a strong long-t... - Pluang — Pluang negative
- NEWS Yeti (YETI) Surges 7.2%: Is This an Indication of Further Gains? - qz.com — qz.com positive
- NEWS Goldman Sachs gives major reset to YETI Holdings stock target - AOL.ca — AOL.ca negative
Generated 2026-10-29T12:43:34Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicUnited States79%10-K Item 1: 'Our net sales in the United States accounted for approximately 79% of our net sales for 2025'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $42.91, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (79.0%); Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 64. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Analyst target $48.83 (+13.8%), stop $40.27 (−6.6%), A.R:R 1.4:1. Score 6.4/10, moderate confidence.
Analyst target: $48.83 (+13.8% upside). Analyst target $48.83 (+13.8%), stop $40.27 (−6.6%), A.R:R 1.4:1. Stop-loss: $40.27.
Concentration risk — Geographic: United States (79.0%); Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -1.0%/30d (confirmed downtrend).
YETI Holdings, Inc. trades at a P/E of 18.8 (forward 12.8). TrendMatrix value score: 7.8/10. Verdict: Hold.
23 analysts cover YETI with a consensus score of 4.0/5. Average price target: $54.
What does YETI Holdings, Inc. do?YETI Holdings designs and distributes premium outdoor products — drinkware (58% of 2025 net sales), coolers and...
YETI Holdings designs and distributes premium outdoor products — drinkware (58% of 2025 net sales), coolers and equipment (40%), and other — sold globally through DTC (60% of sales) and wholesale (40%) channels. No single customer accounted for 10% or more of gross sales in 2025; approximately 79% of net sales came from the United States.