A wide economic moat, a perfect Piotroski F-Score of 9 out of 9, 32% revenue growth, and a risk/reward of roughly 2.7-to-1 with 25% upside to the analyst target define a high-quality growth setup; the primary near-term caveat is a technical death cross that, while showing early signs of recovery with MACD improving and RSI stabilizing at 44, has not yet fully confirmed the reversal.
Thesis pillars
- Wide Moat Quality Franchise→Stable
- Strong Growth Beat Streak↑Improving
- Favorable Risk Reward Upside↑Improving
- +1 more pillar — see the Why tab for full reasoning
Amer Sports, Inc. (AS) Stock Analysis
Consumer Cyclical · Leisure
Hold if already holding. Not a fresh buy at $28.07, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum.
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments:... Read more
Hold if already holding. Not a fresh buy at $28.07, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 6.8/10, moderate confidence.
Passes 8/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news boost analyst 0.70, news boost analyst cluster(8), earnings proximity 64d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.
Recent developments
updated 2026-09-14Recent Developments — Amer Sports, Inc.
Latest news
- NEWS Amer Sports Inc (AS) Risk Assessment: Volatility, Financial Risk & Investment Risk - TradingKey — TradingKey neutral
- NEWS Amer Sports Inc (AS) Technical Analysis: Support, Resistance, Indicators & Moving Averages - TradingKey — TradingKey neutral
- NEWS On time, every time: Amer Sports secures reliability with Maersk - Maersk — Maersk positive
- NEWS On time, every time: how Amer Sports found certainty with Maersk Delivery Guarantee - Maersk — Maersk positive
- NEWS How Amer Sports improved delivery reliability - Maersk — Maersk positive
Generated 2026-09-14T05:21:57Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
1 floor-breaker·2 ceiling hits
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $28.07, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $44.71 (+59.3%), stop $26.39 (−6.4%), A.R:R 8.0:1. Score 6.8/10, moderate confidence.
Take-profit target: $44.71 (+59.3% upside). Target $44.71 (+59.3%), stop $26.39 (−6.4%), A.R:R 8.0:1. Stop-loss: $26.39.
Sector modifier (Consumer Cyclical): -1.5; Negative momentum.
Amer Sports, Inc. trades at a P/E of 29.2 (forward 17.4). TrendMatrix value score: 7.5/10. Verdict: Hold.
29 analysts cover AS with a consensus score of 4.2/5. Average price target: $50.
What does Amer Sports, Inc. do?Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and...
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.