Amer Sports, Inc. (AS) Stock Analysis
Recovery setup
Consumer Cyclical · Leisure
Hold if already holding. Not a fresh buy at $36.27, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak.
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments:... Read more
Hold if already holding. Not a fresh buy at $36.27, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak. Chart setup: Death cross but MACD improving, RSI 46. Maintain position. Not compelling to add more. Score 6.0/10, moderate confidence.
Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 64d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.
Recent developments
updated 2026-06-15Recent Developments — Amer Sports, Inc.
Latest news
- NEWS On time, every time: Amer Sports secures reliability with Maersk - Maersk — Maersk positive
- NEWS On time, every time: how Amer Sports found certainty with Maersk Delivery Guarantee - Maersk — Maersk positive
- NEWS How Amer Sports improved delivery reliability - Maersk — Maersk positive
- NEWS Lincoln International valued at $2.3 billion as shares jump in NYSE debut - Reuters — Reuters positive
- NEWS UBS raises Amer Sports stock price target to $62 on brand strength - Investing.com — Investing.com positive
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
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Quality Signals
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Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Analyst Consensus
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $36.27, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak. Chart setup: Death cross but MACD improving, RSI 46. Maintain position. Not compelling to add more. Target $44.75 (+23.4%), stop $33.75 (−7.5%), A.R:R 2.3:1. Score 6.0/10, moderate confidence.
Take-profit target: $44.75 (+23.3% upside). Target $44.75 (+23.4%), stop $33.75 (−7.5%), A.R:R 2.3:1. Stop-loss: $33.75.
Amer Sports, Inc. trades at a P/E of 44.3 (forward 22.6). TrendMatrix value score: 5.8/10. Verdict: Hold.
29 analysts cover AS with a consensus score of 4.3/5. Average price target: $50.
What does Amer Sports, Inc. do?Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and...
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.