Under Armour's class A voting shares show technical breakout signals and an extremely low PEG ratio of 0.21, but the business is burning cash at 11% of revenue, revenues are declining, and 30% short interest reflects substantial informed bearish conviction.
Thesis pillars
- High Short Interest 30 Pct↓Deteriorating
- Fcf Negative Cash Burning→Stable
- Technical Breakout Golden Cross↑Improving
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed May 19, 2026
Under Armour, Inc. (UAA) Stock Analysis
Recovery setup
Consumer Cyclical · Apparel Manufacturing
Sell if holding. Engine safety override at $4.76: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.5/10 and A.R:R 2.4:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 43%; Below-average business quality; Below long-term trend.
Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues), footwear (22%), and accessories (8%), with North America generating approximately 58% of total net revenues. The company sells through wholesale (57% of net... Read more
Sell if holding. Engine safety override at $4.76: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.5/10 and A.R:R 2.4:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 43%; Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 46. Score 4.5/10, moderate confidence.
Passes 5/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, semi cycle peak clear, materials cycle peak clear). Fails on death cross (50MA < 200MA) and 8k serious 2.05 and earnings proximity 7d<=7d. Suitability: speculative.
Recent developments
updated 2026-10-29Recent Developments — Under Armour, Inc.
Latest news
- NEWS UBS Maintains Buy on Under Armour, Lowers Price Target to $8 — benzinga Oct 28, 2026 neutral
- NEWS Top 10 Powder Keg Stocks Where Short Sellers Are Sitting on a Fuse — benzinga Oct 13, 2026 neutral
- NEWS These 10 Stocks Are Squeeze Candidates Waiting to Happen — benzinga Sep 14, 2026 neutral
- NEWS Lululemon’s Margin Problem Could Spell Trouble for These ETFs — benzinga Sep 4, 2026 negative
- NEWS Under Armour Files Prospectus For Potential Offerings of Debt, Equity And Warrants; No Terms Disclosed — benzinga Aug 31, 2026 negative
Generated 2026-10-29T11:14:36Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicNorth America58%10-K Item 1: 'Our North America segment accounted for approximately 58% of our net revenues for Fiscal 2026'
- HIGHProductapparel68%10-K Item 1: 'sales of apparel, footwear and accessories represented approximately 68%, 22% and 8% of net revenues, respectively'
- MEDIUMGeographicJordan, Vietnam, Indonesia and Cambodia10-K Item 1: 'approximately 65% of our apparel and accessories products manufactured in Jordan, Vietnam, Indonesia and Cambodia'
- MEDIUMSuppliertop five fabric suppliers10-K Item 1: 'our top five suppliers provided approximately 43% of the fabric used in our apparel and accessories'
- MEDIUMSuppliertop ten apparel manufacturers69%10-K Item 1: 'ten produced approximately 69% of our apparel and accessories products'
- HIGHSupplierseven footwear manufacturers10-K Item 1: 'substantially all of our footwear products were manufactured by seven primary contract manufacturers'
Material Events(8-K, last 90d)
- 2026-05-12Item 2.05MEDIUMUnder Armour Board of Directors approved up to $50M in additional pre-tax restructuring charges on May 11, 2026, expanding the FY2025 restructuring plan above its original $255M ceiling. Reason: identification of additional efficiency opportunities.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
4 floor-breakers
Revenue shrinking — -3.2% YoY. Growth thesis broken unless recovery story develops.static
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $4.76: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.5/10 and A.R:R 2.4:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 43%; Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 46. Prior stop was $4.43. Score 4.5/10, moderate confidence.
Analyst target: $5.72 (+20.2% upside). Prior stop was $4.43. Stop-loss: $4.43.
Concentration risk — Geographic: North America (58.0%); Concentration risk — Product: apparel (68.0%); Quality below floor (2.6 < 4.0).
Under Armour, Inc. trades at a P/E of N/A (forward 24.7). TrendMatrix value score: 6.8/10. Verdict: Sell.
34 analysts cover UAA with a consensus score of 2.8/5. Average price target: $6.
What does Under Armour, Inc. do?Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues),...
Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues), footwear (22%), and accessories (8%), with North America generating approximately 58% of total net revenues. The company sells through wholesale (57% of net revenues) and direct-to-consumer channels (41%), operating 443 Brand and Factory House stores globally and e-commerce platforms, with no single customer exceeding 10% of revenues.