Macy's Inc (M) Stock Analysis
Range Bound setup · Catalyst-Driven edge
Consumer Cyclical · Department Stores
Hold if already holding. Not a fresh buy at $19.73, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.1): -0.5.
Macy's, Inc. operates 665 stores under three brands—Macy's, Bloomingdale's, and Bluemercury—across the U.S., serving nearly 40 million active consumers in apparel, cosmetics, and home furnishings. The company generates $21.8B in net sales through retail and digital channels,... Read more
Hold if already holding. Not a fresh buy at $19.73, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.1): -0.5. Chart setup: RSI 58 mid-range, Bollinger mid-band. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.2/10, moderate confidence.
Passes 4/6 gates (clean insider activity, no SEC red flags, earnings proximity 26d clear, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWCustomerCitibank credit program3.1%10-K Item 1A: 'Credit card revenues, net were $669 million, or approximately 3.1% of net sales'
Material Events(8-K, last 90d)
- 2026-03-26Item 5.02LOWRichard Clark, Douglas W. Sesler, and Tracey Zhen notified the Board of intention not to stand for re-election at the May 15, 2026 annual meeting. Board to decrease from 13 to 10 members. No disagreement cited.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $19.73, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.1): -0.5. Chart setup: RSI 58 mid-range, Bollinger mid-band. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $20.16 (+2.2%), stop $18.52 (−6.5%), A.R:R -1.4:1. Score 5.2/10, moderate confidence.
Take-profit target: $20.16 (+2.4% upside). Target $20.16 (+2.2%), stop $18.52 (−6.5%), A.R:R -1.4:1. Stop-loss: $18.52.
Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.1): -0.5; Negative momentum.
Macy's Inc trades at a P/E of 8.4 (forward 8.9). TrendMatrix value score: 6.8/10. Verdict: Hold.
19 analysts cover M with a consensus score of 3.5/5. Average price target: $19.
What does Macy's Inc do?Macy's, Inc. operates 665 stores under three brands—Macy's, Bloomingdale's, and Bluemercury—across the U.S., serving...
Macy's, Inc. operates 665 stores under three brands—Macy's, Bloomingdale's, and Bluemercury—across the U.S., serving nearly 40 million active consumers in apparel, cosmetics, and home furnishings. The company generates $21.8B in net sales through retail and digital channels, supplemented by a Citibank co-branded credit card program generating $669M in annual fees.