MarineMax has strong cash conversion and positive price momentum near its 52-week high, but the $52.59 price is 18.3% above the $42.98 analyst target, revenue is declining 7% and new boat sales are 60.9% of the mix.
Thesis pillars
- Price Above Analyst Target→Stable
- New Boat Sales Concentration→Stable
- Declining Revenue→Stable
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Oct 24, 2026, based on the 10-K filed Nov 17, 2025
MarineMax, Inc. (FL) (HZO) Stock Analysis
Consumer Cyclical · Specialty Retail
Sell if holding. Engine safety override at $52.50: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.0/10. Specifically: High short interest: 11%; Elevated put/call ratio: 4.00; Below-average business quality.
MarineMax is the world's largest recreational boat and yacht retailer, marina operator, and superyacht services company, operating over 120 locations including 70+ dealerships and 65+ marinas worldwide. The company sells new and used boats plus related finance, insurance,... Read more
Sell if holding. Engine safety override at $52.50: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.0/10. Specifically: High short interest: 11%; Elevated put/call ratio: 4.00; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Score 4.0/10, high confidence.
Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 5d<=7d. Suitability: aggressive.
About MarineMax, Inc. (FL)
About MarineMax, Inc. (FL)
MarineMax operates more than 120 locations worldwide, including over 70 retail dealerships across 21 states and more than 65 marina and storage sites following its IGY Marinas acquisition, plus superyacht brokerage operations under Fraser Yachts and Northrop & Johnson. New boat sales, including output from its own Cruisers Yachts and Intrepid Powerboats manufacturing lines, generated approximately 60.9%, or $1.407 billion, of fiscal 2025 revenue, while same-store sales declined 2% for the year.
MarineMax earns revenue primarily through new and used boat sales, financed in large part through manufacturer floor-plan credit facilities, supplemented by higher-margin parts, accessories, repair, storage, brokerage, and finance and insurance services. The company targets an affluent, premium-boat buyer: its average new-boat selling price reached approximately $339,000 in fiscal 2025, versus an estimated $93,000 industry average, reflecting a strategic focus on yachts and mega-yachts sold through exclusive dealer agreements with Brunswick (Sea Ray, Boston Whaler, Harris) and Azimut-Benetti Group. Those manufacturer relationships carry multi-year dealer agreements that let Brunswick and Azimut set geographic territories and approve ownership changes, while inventory levels swing seasonally, with the December and March quarters typically generating lower sales and higher short-term borrowings than the June and September quarters. Growth has historically come through acquiring independent dealers, marinas, and brokerage operations rather than organic unit openings alone.
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MarineMax's risk disclosures single out discretionary-spending sensitivity as the sharpest lens on its business: because the company skews toward higher-end yachts and mega-yachts, management states that an economic downturn could weigh on MarineMax more than on rivals serving the mass-market segment, since luxury purchases see disproportionately large pullbacks when consumer confidence falls. That exposure compounds with financing costs — the Federal Reserve's 2022 rate-hiking cycle curbed customers' willingness to finance new boat purchases, and while the Fed cut rates in September and October 2025, further cuts remain uncertain, leaving credit-dependent buyers exposed if borrowing costs stay elevated. Roughly 21% to 30% of MarineMax's annual revenue lands in any single fiscal quarter, magnifying the impact of a soft selling season on results.
See also: Consumer Cyclical · Specialty Retail
From MarineMax, Inc. (FL)'s most recent 10-K filing, extracted July 6, 2026.
Recent developments
updated 2026-10-29Recent Developments — MarineMax, Inc. (FL)
Latest news
- NEWS MarineMax to Report Fourth Quarter and Full Year Fiscal 2026 Financial Results on November 4, 2026 — fiscal.ai Oct 28, 2026
- NEWS MarineMax to be Acquired by Francisco Partners — fiscal.ai Oct 22, 2026 positive
- NEWS Citigroup Downgrades MarineMax to Neutral, Raises Price Target to $53 — benzinga Oct 5, 2026 negative
- NEWS Top 3 Consumer Stocks That May Keep You Up At Night This Quarter — benzinga Sep 29, 2026 neutral
- NEWS Top 3 Consumer Stocks That May Collapse This Month — benzinga Sep 16, 2026 negative
Generated 2026-10-29T12:43:34Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHProductnew boat sales61%10-K Item 1: 'new boat sales, including sales of Cruisers Yachts and Intrepid Powerboats, accounted for approximately 60.9% or $1.407 billion of our revenue'
- LOWSupplierBrunswick18%10-K Item 1A: 'Approximately 18% of our revenue in fiscal 2025 resulted from sales of new boats manufactured by Brunswick'
- LOWSupplierAzimut-Benetti Group6.0%10-K Item 1A: 'approximately 6% of our revenue in fiscal 2025 resulted from sales of new boats manufactured by Azimut-Benetti Group'
Material Events(8-K, last 90d)
- 2026-06-30Item 1.01LOWOn June 29, 2026, MarineMax refinanced its $950 million floor plan facility into a new credit agreement with M&T Bank and Wells Fargo, adding a $150 million revolver, $302.5 million term loan, and $85 million mortgage facility, maturing June 2031.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
4 floor-breakers
Revenue shrinking — -7.0% YoY. Growth thesis broken unless recovery story develops.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Quality below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $52.50: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.0/10. Specifically: High short interest: 11%; Elevated put/call ratio: 4.00; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $52.16. Score 4.0/10, high confidence.
Analyst target $42.98 reached (−18.1% from $52.50); no take-profit level is published. Prior stop was $52.16. Stop-loss: $52.16.
Concentration risk — Product: new boat sales (60.9%); Target reached (-18.1% upside); Quality below floor (3.5 < 4.0).
MarineMax, Inc. (FL) trades at a P/E of 328.1 (forward 33.3). TrendMatrix value score: 5.5/10. Verdict: Sell.
13 analysts cover HZO with a consensus score of 3.6/5. Average price target: $49.
What does MarineMax, Inc. (FL) do?MarineMax is the world's largest recreational boat and yacht retailer, marina operator, and superyacht services...
MarineMax is the world's largest recreational boat and yacht retailer, marina operator, and superyacht services company, operating over 120 locations including 70+ dealerships and 65+ marinas worldwide. The company sells new and used boats plus related finance, insurance, repair, storage, and brokerage services, with new boat sales generating 60.9% of fiscal 2025 revenue and heavy reliance on Brunswick's Sea Ray and Boston Whaler brands (18% of revenue) and Azimut-Benetti yachts (6%).