HTLD's quality sits far below the engine's investment floor amid a cash-burning, revenue-declining freight downturn, with weak momentum and a deeply negative risk-reward asymmetry arguing for exiting the position despite a small bullish insider purchase.
Thesis pillars
- Quality Below Investment Floor→Stable
- Declining Revenue In Freight Downturn→Stable
- Weak Momentum Failed Gate→Stable
- +2 more pillars — see the Why tab for full reasoning
Heartland Express, Inc. (HTLD) Stock Analysis
Range Bound setup
Industrials · Trucking
Sell if holding. Engine safety override at $14.89: Quality below floor (1.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: Below-average business quality; Negative price momentum.
Heartland Express, Inc. is a holding company incorporated in Nevada, which directly or indirectly owns all of the stock of the following legal entities: Heartland Express, Inc. of Iowa, Heartland Express Services, Inc., Heartland Express Maintenance Services, Inc. (collectively,... Read more
Sell if holding. Engine safety override at $14.89: Quality below floor (1.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: RSI 43 mid-range, Bollinger mid-band. Score 4.6/10, moderate confidence.
Passes 4/7 gates (clean insider activity, earnings proximity 15d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-07-08Recent Developments — Heartland Express, Inc.
Latest news
- NEWS Morgan Stanley Maintains Equal-Weight on Heartland Express, Raises Price Target to $13 — benzinga Jul 6, 2026 positive
Generated 2026-07-08T22:14:16Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-05-19Item 5.02MEDIUMNamed Executive Officer | | Previous Annualized Salary | | New Annualized Salary | | Increase Christopher A. Strain, Vice President of Finance, Treasurer, and Chief Financial Officer | | $364,000 | | $375,024 | | $11,024 Kent D.SEC filing →
- 2026-04-22Item 5.02MEDIUMHEARTLAND EXPRESS, IN [... truncated]SEC filing →
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Rating Breakdown
3 floor-breakers
Unprofitable operations — net margin -5.7%. Quality floor flags this regardless of sector context.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $14.89: Quality below floor (1.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: RSI 43 mid-range, Bollinger mid-band. Prior stop was $13.97. Score 4.6/10, moderate confidence.
Take-profit target: $16.28 (+9.3% upside). Prior stop was $13.97. Stop-loss: $13.97.
Target reached (-25.2% upside); Quality below floor (1.6 < 4.0).
Heartland Express, Inc. trades at a P/E of N/A (forward 28.8). TrendMatrix value score: 6.1/10. Verdict: Sell.
11 analysts cover HTLD with a consensus score of 2.5/5. Average price target: $13.
What does Heartland Express, Inc. do?Heartland Express, Inc. is a holding company incorporated in Nevada, which directly or indirectly owns all of the stock...
Heartland Express, Inc. is a holding company incorporated in Nevada, which directly or indirectly owns all of the stock of the following legal entities: Heartland Express, Inc. of Iowa, Heartland Express Services, Inc., Heartland Express Maintenance Services, Inc. (collectively, "Heartland Express"), and Midwest Holding Group, LLC and Millis Transfer, LLC (together, "Millis Transfer"), and Smith Transport, LLC ("Smith Transport"), and certain Mexican entities.