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Fomento Economico Mexicano S.A. (FMX) Stock Analysis

Breakout setup

SellModerate Confidence

Consumer Defensive · Beverages - Brewers

Sell if holding. Analyst target reached at $119.46 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (-0.3% away).

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division,... Read more

$119.46-1.4% A.UpsideScore 5.4/10#2 of 8 Beverages - Brewers
Stop $113.90Target $117.91(resistance)A.R:R -1.1:1
Analyst target$121.16+1.4%15 analysts
$117.91our TP
$119.46price
$121.16mean
$106
$142

Sell if holding. Analyst target reached at $119.46 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (-0.3% away). Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Score 5.4/10, moderate confidence.

Passes 5/6 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

Thesis

Rewards
Strong growth profile
Risks
Analyst target reached - limited upside remaining
Near 52-week high (-0.3% away)
Consecutive earnings misses (3)

Key Metrics

P/E (TTM)26.0
P/E (Fwd)22.2
Mkt Cap$40.3B
EV/EBITDA5.7
Profit Mgn3.3%
ROE12.4%
Rev Growth6.3%
Beta
Dividend5.68%
Rating analysts20

Quality Signals

Piotroski F6/9

Options Flow

P/C143.64bearish
IV77%elevated
Max Pain$65-45.6% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.0
Support Resistance
0.7
52w Position
9.9
GatesA.R:R -1.1=NEGATIVEMomentum 6.8>=5.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARBreakoutSuitability: Moderate
RSI
65 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $109.51Resistance $120.32

Price Targets

$114
$118
A.Upside-1.3%
A.R:R-1.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-8.8% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
M
M
M
1/4 beats
Next Earnings2026-04-30 (nulld)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is FMX stock a buy right now?

Sell if holding. Analyst target reached at $119.46 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (-0.3% away). Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Prior stop was $113.90. Score 5.4/10, moderate confidence.

What is the FMX stock price target?

Take-profit target: $117.91 (-1.4% upside). Prior stop was $113.90. Stop-loss: $113.90.

What are the risks of investing in FMX?

Analyst target reached - limited upside remaining; Near 52-week high (-0.3% away); Consecutive earnings misses (3).

Is FMX overvalued or undervalued?

Fomento Economico Mexicano S.A. trades at a P/E of 26.0 (forward 22.2). TrendMatrix value score: 5.4/10. Verdict: Sell.

What do analysts say about FMX?

20 analysts cover FMX with a consensus score of 4.0/5. Average price target: $121.

What does Fomento Economico Mexicano S.A. do?Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola...

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok.– brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.

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