Crocs, Inc. (CROX) Stock Analysis
Breakout setup
Consumer Cyclical · Footwear & Accessories
Hold if already holding. Not a fresh buy at $129.08, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (0.3% away).
Crocs, Inc. designs and markets casual footwear globally through two segments — the Crocs Brand (clogs, sandals, Jibbitz charms) and the HEYDUDE Brand (loafers) — sold in more than 85 countries via wholesale and direct-to-consumer channels. In 2025, DTC accounted for 52.1% and... Read more
Hold if already holding. Not a fresh buy at $129.08, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (0.3% away). Chart setup: Golden cross, above all MAs, RSI 68, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 4.8/10, moderate confidence.
Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity 52d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
About Crocs, Inc.
About Crocs, Inc.
Crocs, Inc. generated 52.1% of 2025 consolidated revenues through its direct-to-consumer channel — spanning 23 e-commerce sites, 514 company-operated stores, and third-party marketplaces — and 47.9% through wholesale. Digital sales reached 37.8% of consolidated revenues in 2025. International Crocs Brand sales represented 48.6% of Crocs Brand revenues, and the company employed more than 8,010 people globally at December 31, 2025.
Crocs sells at accessible price points across wholesale and DTC, with its proprietary Croslite closed-cell resin forming the material base for most Crocs Brand footwear. The HEYDUDE Brand focuses on loafer silhouettes primarily in the U.S. market, where channel inventory corrections have required extended stabilization efforts. All production is outsourced to third-party manufacturers concentrated in Vietnam — approximately 45% of Crocs Brand output and 44% of HEYDUDE Brand output in 2025 — with the largest Crocs Brand manufacturer producing 45% of Crocs Brand total production and the second-largest producing 28%. Named competitors include NIKE, adidas AG, Deckers Outdoor Corporation, and Birkenstock Holding plc. Distributor agreements typically run one to five years with renegotiation rights if minimum requirements are not met, creating periodic inventory and margin exposure.
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The HEYDUDE Brand reported an impairment triggering event in Q2 fiscal 2025 when Crocs revised its internal forecast downward, citing an extended stabilization timeline, weak U.S. consumer sentiment, and what the 10-K characterizes as a disproportionate impact of tariffs on HEYDUDE products specifically — distinct from the Crocs Brand's tariff exposure. With HEYDUDE production having shifted to approximately 44% Vietnam-sourced in 2025 from a primarily China-based base prior to that year, any sustained tariff escalation targeting Vietnam could weigh on margins across both segments simultaneously.
See also: Consumer Cyclical · Footwear & Accessories
From Crocs, Inc.'s most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated 2026-06-15Recent Developments — Crocs, Inc.
Latest news
- NEWS Crocs (CROX) Q1 Earnings Report Preview: What To Look For - StockStory — StockStory neutral
- NEWS Crocs (CROX) stock slides as market rises: Facts to know before you trade - msn.com — msn.com negative
- NEWS Crocs (CROX) Stock Slides as Market Rises: Facts to Know Before You Trade - Yahoo Finance — Yahoo Finance negative
- NEWS Is Crocs Inc (CROX) a Bargain After 3.5% Drop? GF Value Says Und - GuruFocus — GuruFocus neutral
- NEWS Why Is Crocs Stock Falling Thursday? - Benzinga — Benzinga negative
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMSupplierlargest Crocs Brand manufacturer45%10-K Item 1A: 'Our largest third-party manufacturer for the Crocs Brand...produced approximately 45%...of our production during the years ended December 31, 2025'
- MEDIUMSuppliersecond largest Crocs Brand manufacturer28%10-K Item 1A: 'our second largest third-party manufacturer for the Crocs Brand...produced approximately 28%...of our production during the years ended December 31, 2025'
- MEDIUMGeographicVietnam45%10-K Item 1: 'approximately 45%...of our Crocs Brand production was in Vietnam'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Revenue shrinking — -1.7% YoY. Growth thesis broken unless recovery story develops.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $129.08, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (0.3% away). Chart setup: Golden cross, above all MAs, RSI 68, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $126.86 (-1.7%), stop $120.01 (−7.6%), A.R:R -1.3:1. Score 4.8/10, moderate confidence.
Take-profit target: $126.86 (-1.7% upside). Target $126.86 (-1.7%), stop $120.01 (−7.6%), A.R:R -1.3:1. Stop-loss: $120.01.
Analyst target reached - limited upside remaining; Near 52-week high (0.3% away); Leverage penalty (D/E 1.2): -0.5.
Crocs, Inc. trades at a P/E of N/A (forward 8.6). TrendMatrix value score: 7.7/10. Verdict: Hold.
23 analysts cover CROX with a consensus score of 3.7/5. Average price target: $120.
What does Crocs, Inc. do?Crocs, Inc. designs and markets casual footwear globally through two segments — the Crocs Brand (clogs, sandals,...
Crocs, Inc. designs and markets casual footwear globally through two segments — the Crocs Brand (clogs, sandals, Jibbitz charms) and the HEYDUDE Brand (loafers) — sold in more than 85 countries via wholesale and direct-to-consumer channels. In 2025, DTC accounted for 52.1% and wholesale 47.9% of consolidated revenues, with 514 company-operated stores at year-end across 16 countries.