Columbia Sportswear Company (COLM) Stock Analysis
Consumer Cyclical · Apparel Manufacturing
Sell if holding. At $66.56, A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: Vietnam footwear production (80.0%); Concentration risk — Supplier: Vietnam and Bangladesh apparel production (65.0%).
Columbia Sportswear designs, develops, markets, and distributes outdoor apparel, footwear, accessories, and equipment under four brands (Columbia, SOREL, Mountain Hardwear, prAna) in 115 countries, with ~9,620 employees. Revenue is primarily from wholesale to 1,950+ US customers... Read more
Sell if holding. At $66.56, A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: Vietnam footwear production (80.0%); Concentration risk — Supplier: Vietnam and Bangladesh apparel production (65.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.6/10, moderate confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 49d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-06-12Recent Developments — Columbia Sportswear Company
Latest news
- NEWS Earnings To Watch: Columbia Sportswear (COLM) Reports Q1 Results Tomorrow - StockStory — StockStory neutral
- NEWS COLM Gears Up to Report Q1 Earnings: What's in the Offing? - Yahoo Finance — Yahoo Finance neutral
- NEWS Columbia Sportswear stock (US1985161066): Why does its outdoor resilience matter more now for invest - AD HOC NEWS — AD HOC NEWS positive
- NEWS UBS reiterates Columbia Sportswear stock Sell rating at $44 target By Investing.com - Investing.com South Africa — Investing.com South Africa negative
- NEWS UBS reiterates Columbia Sportswear stock Sell rating at $44 target - Investing.com — Investing.com negative
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSupplierVietnam footwear production80%10-K Item 1: 'finished goods manufacturers in Vietnam and China produced approximately 80% and 10%, respectively, of these products.'
- HIGHSupplierVietnam and Bangladesh apparel production65%10-K Item 1: 'finished goods manufacturers in Vietnam, Bangladesh, Indonesia, and India produced approximately 35%, 30%, 10% and 10%, respectively, of these products.'
- MEDIUMCustomerCanada top-2 wholesale customers30%10-K Item 1: 'our two largest Canada wholesale customers accounted for approximately 30% of Canada net sales; approximately 17% and 13%, respectively.'
Material Events(8-K, last 90d)
- 2026-03-20Item 1.02MEDIUMColumbia Sportswear terminated prior revolving credit facility and entered new $500M unsecured revolving credit facility (JPMorgan as admin agent) maturing March 19, 2031, with SOFR + 1.00-1.50% margin and max funded debt ratio 3.75x.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $66.56, A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: Vietnam footwear production (80.0%); Concentration risk — Supplier: Vietnam and Bangladesh apparel production (65.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $62.44. Score 5.6/10, moderate confidence.
Take-profit target: $66.93 (+0.6% upside). Prior stop was $62.44. Stop-loss: $62.44.
Concentration risk — Supplier: Vietnam footwear production (80.0%); Concentration risk — Supplier: Vietnam and Bangladesh apparel production (65.0%); Analyst target reached - limited upside remaining.
Columbia Sportswear Company trades at a P/E of 20.6 (forward 15.3). TrendMatrix value score: 7.2/10. Verdict: Sell.
14 analysts cover COLM with a consensus score of 3.7/5. Average price target: $71.
What does Columbia Sportswear Company do?Columbia Sportswear designs, develops, markets, and distributes outdoor apparel, footwear, accessories, and equipment...
Columbia Sportswear designs, develops, markets, and distributes outdoor apparel, footwear, accessories, and equipment under four brands (Columbia, SOREL, Mountain Hardwear, prAna) in 115 countries, with ~9,620 employees. Revenue is primarily from wholesale to 1,950+ US customers and DTC channels; footwear is manufactured ~80% in Vietnam and apparel ~35%/30% in Vietnam/Bangladesh from contract manufacturers.