Choice Hotels International, In (CHH) Stock Analysis
Consumer Cyclical · Lodging
Sell if holding. At $99.08, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 11.2): -1.5; Thin upside margin: 5.5%.
We are primarily a hotel franchisor operating in 49 states, the District of Columbia, and 50 countries and territories. As of December 31, 2025, we had 7,575 hotels with 656,825 rooms open and operating, and 825 hotels with 77,862 rooms under construction, awaiting conversion or... Read more
Sell if holding. At $99.08, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 11.2): -1.5; Thin upside margin: 5.5%. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 4.7/10, high confidence.
Passes 4/6 gates (clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-02-20Item 5.02MEDIUM.Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers On February 20, 2026, Simone Wu, Senior Vice President, General Counsel, Corporate Secretary & External Affairs of Choice Hotels International, Inc.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $99.08, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 11.2): -1.5; Thin upside margin: 5.5%. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $95.80. Score 4.7/10, high confidence.
Take-profit target: $104.52 (+5.5% upside). Prior stop was $95.80. Stop-loss: $95.80.
Thin upside margin: 5.5%; Leverage penalty (D/E 11.2): -1.5; Consecutive earnings misses (2).
Choice Hotels International, In trades at a P/E of 13.4 (forward 12.8). TrendMatrix value score: 6.3/10. Verdict: Sell.
23 analysts cover CHH with a consensus score of 2.7/5. Average price target: $116.
What does Choice Hotels International, In do?We are primarily a hotel franchisor operating in 49 states, the District of Columbia, and 50 countries and territories....
We are primarily a hotel franchisor operating in 49 states, the District of Columbia, and 50 countries and territories. As of December 31, 2025, we had 7,575 hotels with 656,825 rooms open and operating, and 825 hotels with 77,862 rooms under construction, awaiting conversion or approved for development, or committed to future franchise development on outstanding