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BKNGBooking Holdings Inc. Common StBuy Wait6.6·$166.78-0.42%
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Booking Holdings Inc. Common St (BKNG) Stock Analysis

Recovery setup

Buy WaitModerate Confidence

Consumer Cyclical · Travel Services

Wait for pullback to $161.79. Weak momentum; also below 200-day MA (death cross), recent C-suite change — blocks BUY_NOW at $166.78. Engine's entry $161.79 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -4.2%/30d (confirmed downtrend).

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more

$166.78+28.9% A.UpsideScore 6.6/10#2 of 15 Travel Services
QualityF-score8 / 9FCF yield5.51%
IncomeYield0.97%Payout20.73%sustainable
Entry $161.79(Atr Pullback Sticky)Stop $150.45Target $206.45(analyst − 8%)A.R:R 2.5:1Setup A.R:R 4.1:1
Analyst target$224.41+34.6%35 analysts
$206.45our TP
$166.78price
$224.41mean
$298

Wait for pullback to $161.79. Weak momentum; also below 200-day MA (death cross), recent C-suite change — blocks BUY_NOW at $166.78. Engine's entry $161.79 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -4.2%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 71. Growth is cheap relative to earnings, but the technical setup has not yet produced a breakout above resistance (PEG 0.72, quality 8.3/10, growth 8.3/10). Score 6.6/10, moderate confidence.

Passes 5/8 gates (favorable risk/reward ratio, clean insider activity, earnings proximity 51d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-08
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jul 29, 202651d to earnings· next earnings call

Thesis

Rewards
V7 flight-to-quality bonus: +0.5 (Q=8.3 in RISK_OFF)
Strong earnings beat streak (3/4)
High-quality business
Risks
Sector modifier (Consumer Cyclical): -1.5
Below 200-MA, MA slope -4.2%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)21.9
P/E (Fwd)13.5
Mkt Cap$128.5B
EV/EBITDA12.7
Profit Mgn22.2%
ROE
Rev Growth16.2%
Beta1.09
Dividend0.97%
Rating analysts46

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C1.01bearish
IV57%elevated
Max Pain$100-40.0% vs spot

Material Events(8-K, last 90d)

  • 2026-04-02Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →
  • 2026-04-01Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
2.7
Bollinger
3.1
52w Position
4.3
GatesMomentum 4.3<4.5Death cross (50MA < 200MA)Executive change: officer departure/appointmentA.R:R 2.5 ≥ 1.5Insider activity: OKEARNINGS PROXIMITY 51d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Moderate
RSI
71 · Overbought
20D MA 50D MA 200D MADEATH CROSSSupport $149.76Resistance $171.92

Price Targets

$150
$162
$206
A.Upside+23.8%
A.R:R2.5:1
Setup A.R:R (at entry)4.1:1

Position Sizing

ConvictionHigh conviction
Suggested %1%
Max %2%
RegimeRisk-Off

Risk Alerts

! momentum at 4.3 (below the engine's 4.5 threshold)
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-29 (51d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is BKNG stock a buy right now?

Wait for pullback to $161.79. Weak momentum; also below 200-day MA (death cross), recent C-suite change — blocks BUY_NOW at $166.78. Engine's entry $161.79 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -4.2%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 71. Growth is cheap relative to earnings, but the technical setup has not yet produced a breakout above resistance (PEG 0.72, quality 8.3/10, growth 8.3/10). Target $206.45 (+23.8%), stop $150.45 (−10.9%), Setup A.R:R 4.1:1. Score 6.6/10, moderate confidence.

What is the BKNG stock price target?

Take-profit target: $206.45 (+28.9% upside). Target $206.45 (+23.8%), stop $150.45 (−10.9%), Setup A.R:R 4.1:1. Stop-loss: $150.45.

What are the risks of investing in BKNG?

Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -4.2%/30d (confirmed downtrend).

Is BKNG overvalued or undervalued?

Booking Holdings Inc. Common St trades at a P/E of 21.9 (forward 13.5). TrendMatrix value score: 7.2/10. Verdict: Buy (Wait for Entry).

What do analysts say about BKNG?

46 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $224.

What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable:

Related stocks: TCOM (Trip.com Group Limited) · EXPE (Expedia Group, Inc.) · RCL (Royal Caribbean Cruises Ltd.) · VIK (Viking Holdings Ltd) · CCL (Carnival Corporation Ltd.)
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