Thesis pillars
- Consistent Earnings Outperformance↑Improving
- Attractive Growth Adjusted Valuation↑Improving
- High Quality Margins And Balance Sheet→Stable
- +1 more pillar — see the Why tab for full reasoning
Booking Holdings Inc. Common St (BKNG) Stock Analysis
Temporary headwind edge
Consumer Cyclical · Travel Services
Sell if holding. Momentum 1.9/10 is below the 5.0 floor at $174.02 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Sector modifier (Consumer Cyclical): -1.5.
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more
Sell if holding. Momentum 1.9/10 is below the 5.0 floor at $174.02 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.4/10, moderate confidence.
Passes 7/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 45d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: moderate.
Recent developments
updated 2026-09-13Recent Developments — Booking Holdings Inc. Common St
Latest news
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - Stock Titan — Stock Titan negative
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - stocktitan.net — stocktitan.net negative
- NEWS Airbnb vs. Booking: Which Consumer Stock Is a Better Buy in 2026? - The Motley Fool — The Motley Fool neutral
- NEWS Booking Holdings vs. Airbnb: valuation, growth, and which stock has the edge - Investing.com — Investing.com neutral
- NEWS Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term - MSN — MSN positive
Generated 2026-09-14T05:28:55Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 1.9/10 is below the 5.0 floor at $174.02 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $164.62. Score 6.4/10, moderate confidence.
Take-profit target: $219.58 (+26.3% upside). Prior stop was $164.62. Stop-loss: $164.62.
Sector modifier (Consumer Cyclical): -1.5; Negative momentum.
Booking Holdings Inc. Common St trades at a P/E of 19.4 (forward 14.1). TrendMatrix value score: 7.7/10. Verdict: Sell.
47 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $239.
What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable: