Thesis pillars
- Consistent Earnings Outperformance↓Deteriorating
- Attractive Growth Adjusted Valuation→Stable
- High Quality Margins And Balance Sheet→Stable
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 18, 2026
Booking Holdings Inc. Common St (BKNG) Stock Analysis
Falling Knife setup · Temporary headwind edge
Consumer Cyclical · Travel Services
Sell if holding. Momentum 2.1/10 is below the 5.0 floor at $147.94 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Sector modifier (Consumer Cyclical): -1.5; Earnings in 5 days (event risk).
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more
Sell if holding. Momentum 2.1/10 is below the 5.0 floor at $147.94 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Sector modifier (Consumer Cyclical): -1.5; Earnings in 5 days (event risk). Chart setup: Death cross, below all MAs, RSI 34, MACD bearish. Score 6.5/10, moderate confidence.
Passes 6/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA) and earnings proximity 5d<=7d. Suitability: moderate.
Recent developments
updated 2026-10-29Recent Developments — Booking Holdings Inc. Common St
Latest news
- NEWS Truist cuts Booking Holdings stock price target on sentiment concerns By Investing.com - Investing.com UK — Investing.com UK negative
- NEWS Booking Holdings: Meta’s Muse Doesn’t Break The ~9% Shareholder Yield (NASDAQ:BKNG) - Seeking Alpha — Seeking Alpha neutral
- NEWS Booking Holdings: Meta’s Muse Doesn’t Break The ~9% Shareholder Yield (NASDAQ:BKNG) - seekingalpha.com — seekingalpha.com positive
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - Stock Titan — Stock Titan negative
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - stocktitan.net — stocktitan.net negative
Generated 2026-10-29T11:14:31Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 2.1/10 is below the 5.0 floor at $147.94 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Sector modifier (Consumer Cyclical): -1.5; Earnings in 5 days (event risk). Chart setup: Death cross, below all MAs, RSI 34, MACD bearish. Prior stop was $141.89. Score 6.5/10, moderate confidence.
Analyst target: $214.10 (+44.7% upside). Prior stop was $141.89. Stop-loss: $141.89.
Sector modifier (Consumer Cyclical): -1.5; Earnings in 5 days (event risk); Negative momentum.
Booking Holdings Inc. Common St trades at a P/E of 16.4 (forward 12.0). TrendMatrix value score: 7.9/10. Verdict: Sell.
46 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $233.
What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable: