Skip to main content
BKNGBooking Holdings Inc. Common StBuy Wait6.5·$164.97-1.50%
BKNG · Why this verdict

Why Booking Holdings Inc. Common St (BKNG) is rated BUY WAIT

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

VerdictBUY WAIT
Overall score6.5/10
ConfidenceMEDIUM
MacroRISK_OFF

Per-dimension breakdown

Value

7.2/10data confidence 100%
ComponentSub-score
P/E5.9
P/S7.1
EV/EBITDA4.3
Fwd P/E8.5
PEG8.7
Analyst target7.5
  • Forward P/E: 13.5x
  • PEG: 0.72
  • Attractively valued

Quality

8.3/10data confidence 100%
ComponentSub-score
ROA10.0
Gross margin10.0
Op margin10.0
Net margin10.0
Current ratio4.2
FCF quality7.7
Moat7.0
Rule of 407.2
Piotroski F8.9
  • Strong margins: 22%
  • Rule of 40: 42 (pass)
  • Strong Piotroski F-Score: 8/9
  • High-quality business

Growth

8.3/10data confidence 67%
ComponentSub-score
Rev growth6.6
EPS growth10.0

Momentum

4.3/10data confidence 100%
ComponentSub-score
RSI3.0
MACD10.0
OBV1.0
MA position4.0
Volume3.5
  • Overbought bear rally (RSI 71)
  • Volume distribution (falling OBV)
  • Below 200-MA, MA slope -4.2%/30d — confirmed downtrend

Sentiment

7.4/10data confidence 100%
ComponentSub-score
LLM sentiment5.8
Analyst rating7.5
Price target8.9
  • Analyst upside: 35%

Insider

4.8/10data confidence 50%
ComponentSub-score
materiality4.5
holder change5.1
  • Share-count fallback (no $ value): net -81,020.0 shares

Peer rank

5.5/10data confidence 80%
ComponentSub-score
value rank2.8
quality rank8.0
growth rank6.0

Technical

3.4/10data confidence 100%
ComponentSub-score
bollinger3.1
support resistance2.7
52w position4.3

Risk (lower is worse)

5.5/10data confidence 100%
ComponentSub-score
short interest8.3
days to cover7.2
volatility4.0
put call6.6
implied vol3.1
max pain risk3.0
beta6.6
  • High IV: 62%
  • Above max pain $100

Catalyst

6.5/10data confidence 100%
ComponentSub-score
erm5.0
earnings history10.0
earnings timing5.0
surprise avg5.0
dividend safety6.0
news activity8.0
  • Strong earnings: 3B/0M
  • Dividend: 97.0%

How the verdict was assembled

Engine trigger

Growth is cheap relative to earnings, but the technical setup has not yet produced a breakout above resistance (PEG 0.72, quality 8.3/10, growth 8.3/10).

Engine technical detail
verdict_path: L4:PATH_C2_GARP_WAIT|ENTRY_STICKY:PRIOR_STILL_VIABLE
Passed (5)
  • ASYMMETRY:2.5>=1.5
  • INSIDER:OK
  • EARNINGS_PROXIMITY:52d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (2)
  • MOMENTUM:4.3<4.5
  • DEATH_CROSS:HARD_BLOCK
Warning (1)
  • 8K_CSUITE_CHANGE:5.02 (officer departure/appointment)
Reward-to-Risk
2.53
Upside
+24.5%
Downside
9.7%
Sizing output
STARTER

SetupRECOVERY Death cross but MACD improving, RSI 71

EdgeNO_EDGE No clear edge identified

SuitabilityMODERATE Balanced profile

Investment implication

The C-path quality+growth combination triggered the STRONG_BUY_WAIT verdict: quality 8.3 and growth 8.3 both clear their thresholds, with asymmetric R:R of 2.53 supporting the read.

The strongest dimensions are Quality at 8.3, Growth at 8.3, and Sentiment at 7.4; the weakest are Technical at 3.4, Momentum at 4.3, and Insider at 4.8. The V9 engine flagged 2 failed gates with 1 warning, producing an asymmetric reward-to-risk of 2.53 and an engine sizing output of STARTER.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

Home Stocks BKNG Why this verdict