Buckle, Inc. (The) (BKE) Stock Analysis
Falling Knife setup · Temp Headwind edge
Consumer Cyclical · Apparel Retail
Wait for pullback to $41.69. Weak momentum; also recent C-suite change — blocks BUY_NOW at $44.36. Engine's entry $41.69 (Support Atr Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5.
Buckle is a specialty retailer of medium to better-priced casual apparel, footwear, and accessories targeting fashion-conscious 15-30 year olds, operating 440 stores in 42 U.S. states as of January 31, 2026. Denim (42.5% of fiscal 2025 net sales) and tops (28.9%) are the... Read more
Wait for pullback to $41.69. Weak momentum; also recent C-suite change — blocks BUY_NOW at $44.36. Engine's entry $41.69 (Support Atr Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross, below all MAs, RSI 36, MACD bearish. Exceptional fundamentals but wait for better entry timing. Score 6.2/10, moderate confidence.
Passes 5/8 gates (clean insider activity, news events none recent, earnings proximity 73d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
About Buckle, Inc. (The)
About Buckle, Inc. (The)
Buckle operated 440 retail stores across 42 states at January 31, 2026, with 285 mall-based locations, 67 lifestyle centers, and 85 strip centers, targeting fashion-conscious consumers aged 15 to 30 with casual apparel, footwear, and accessories. Denim represented 42.5% of fiscal 2025 net sales and tops represented 28.9%, with accessories at 10.9%. Private label merchandise — spanning approximately 22 exclusive labels including BKE, Buckle Black, Daytrip, and Departwest — accounted for roughly 47% of net sales.
Buckle's revenue model is transactional, with no franchise or licensing structure. In fiscal 2025, marketing spend totaled $23.2 million, or 1.8% of net sales, deployed through seasonal campaigns and digital programs. Private label merchandise generally earns higher margins than branded goods; shifts in mix between the two directly affect profitability. Axis Denim, which produces private label denim for Buckle, accounted for 20.6% of net sales in fiscal 2025 — the single largest vendor — with no other supplier exceeding 10% of net sales. All distribution flows through a single 240,000-square-foot facility in Kearney, Nebraska, which also houses the online fulfillment and customer service center. The company holds no long-term or exclusive contracts with brand name or private label manufacturers, and competes on customer service and fashion selection against department stores and specialty retailers.
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Buckle's performance is subject to consumer spending cycles. The 10-K identifies political conditions, economic conditions, consumer debt levels, interest rates, inflation, and consumer confidence as factors that influence individual disposable income and, in turn, net sales. The target demographic of 15-to-30-year-olds may be more sensitive to these swings than older cohorts. Additionally, denim's 42.5% share of net sales concentrates the company's revenue on a single fashion category; the 10-K notes that misjudging fashion trends or failing to react appropriately and timely could reduce net sales and profitability.
See also: Consumer Cyclical · Apparel Retail
From Buckle, Inc. (The)'s most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated 2026-06-10Recent Developments — Buckle, Inc. (The)
Latest news
- NEWS Buckle Inc director Bill Fairfield sells $111,087 in stock - Investing.com India — Investing.com India negative
- NEWS Buckle Inc director Bill Fairfield sells $111,087 in stock - Investing.com — Investing.com negative
- NEWS Buckle (BKE) Q1 2026 Earnings Beat: Revenue $N/A, EPS $1.59 - Earnings Decline Risk - Newser — Newser positive
- NEWS Does Buckle’s Q1 Beat And Steady Dividend Change The Bull Case For BKE? - Yahoo Finance — Yahoo Finance positive
- NEWS A Look At Buckle (BKE) Valuation After Strong Results And A Lower UBS Price Target - Yahoo Finance — Yahoo Finance neutral
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMProductDenim43%10-K Item 1: 'Denim is a significant contributor to total sales (42.5% of fiscal 2025 net sales)'
- LOWSupplierAxis Denim21%10-K Item 1: 'In fiscal 2025, Axis Denim (which produces private label denim for the Company) accounted for 20.6% of net sales'
Material Events(8-K, last 90d)
- 2026-04-09Item 5.02LOWScott A. Werth appointed Senior VP of Stores effective March 31, 2026. Nearly 37-year Buckle veteran, most recently VP of Sales and Strategy. Will lead sales team of 7,000+ teammates across 42 states.SEC filing →
- 2026-02-20Item 5.02MEDIUMEVP of Stores Kari G. Smith and SVP of Sales Michelle M. Hoffman retired effective February 13, 2026. No immediate successors named. Each received 26-week severance and $20K healthcare payment per Separation Agreements signed February 16-18, 2026.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker·1 ceiling hit
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $41.69. Weak momentum; also recent C-suite change — blocks BUY_NOW at $44.36. Engine's entry $41.69 (Support Atr Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross, below all MAs, RSI 36, MACD bearish. Exceptional fundamentals but wait for better entry timing. Target $50.04 (+12.8%), stop $37.96 (−16.9%), Setup A.R:R 2.9:1. Score 6.2/10, moderate confidence.
Take-profit target: $50.04 (+14.8% upside). Target $50.04 (+12.8%), stop $37.96 (−16.9%), Setup A.R:R 2.9:1. Stop-loss: $37.96.
Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5; Negative momentum.
Buckle, Inc. (The) trades at a P/E of 10.2 (forward 10.6). TrendMatrix value score: 9.1/10. Verdict: Buy (Wait for Entry).
9 analysts cover BKE with a consensus score of 2.3/5. Average price target: $47.
What does Buckle, Inc. (The) do?Buckle is a specialty retailer of medium to better-priced casual apparel, footwear, and accessories targeting...
Buckle is a specialty retailer of medium to better-priced casual apparel, footwear, and accessories targeting fashion-conscious 15-30 year olds, operating 440 stores in 42 U.S. states as of January 31, 2026. Denim (42.5% of fiscal 2025 net sales) and tops (28.9%) are the dominant product categories; private label (~47% of sales) produces higher margins than branded merchandise.