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AMZNAmazon.com, Inc.Hold6.0·$244.47-0.63%
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Amazon.com, Inc. (AMZN) Stock Analysis

HoldModerate Confidence

Consumer Cyclical · Internet Retail

Hold if already holding. Not a fresh buy at $244.47, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum.

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer... Read more

$244.47+17.7% A.UpsideScore 6.0/10#3 of 18 Internet Retail
QualityF-score8 / 9FCF yield0.37%
Stop $237.17Target $287.77(analyst − 8%)A.R:R 3.0:1
Analyst target$312.79+27.9%62 analysts
$287.77our TP
$244.47price
$312.79mean
$207
$370

Hold if already holding. Not a fresh buy at $244.47, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 6.0/10, moderate confidence.

Passes 6/7 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 52d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-08
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 30, 202652d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Positive news sentiment (+0.53)
Strong growth profile
Risks
Sector modifier (Consumer Cyclical): -1.5
Negative momentum

Key Metrics

P/E (TTM)31.7
P/E (Fwd)24.9
Mkt Cap$2.65T
EV/EBITDA17.6
Profit Mgn12.2%
ROE24.3%
Rev Growth16.6%
Beta1.44
DividendNone
Rating analysts76

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C0.58bullish
IV44%normal
Max Pain$200-18.2% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers·1 ceiling hit

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Macd
0.0
Volume
0.0
Obv
1.0
Ma Position
4.0
Rsi
8.1
Uptrend pullback (RSI 34) - buy opportunityVolume distribution (falling OBV)Above 200-day MA

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
2.5
Growth Rank
5.6
Quality Rank
7.2
GatesMomentum 2.6<4.5A.R:R 3.0 ≥ 1.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 52d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
34 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $244.51Resistance $274.75

Price Targets

$237
$288
A.Upside+17.7%
A.R:R3.0:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! NEWS_MOD=+2: SELL_IF_HOLDING → HOLD_IF_HOLDING
! momentum at 2.6 (below the engine's 4.5 threshold)

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-30 (52d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AMZN stock a buy right now?

Hold if already holding. Not a fresh buy at $244.47, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $287.77 (+17.7%), stop $237.17 (−3.1%), A.R:R 3.0:1. Score 6.0/10, moderate confidence.

What is the AMZN stock price target?

Take-profit target: $287.77 (+17.7% upside). Target $287.77 (+17.7%), stop $237.17 (−3.1%), A.R:R 3.0:1. Stop-loss: $237.17.

What are the risks of investing in AMZN?

Sector modifier (Consumer Cyclical): -1.5; Negative momentum.

Is AMZN overvalued or undervalued?

Amazon.com, Inc. trades at a P/E of 31.7 (forward 24.9). TrendMatrix value score: 5.2/10. Verdict: Hold.

What do analysts say about AMZN?

76 analysts cover AMZN with a consensus score of 4.2/5. Average price target: $313.

What does Amazon.com, Inc. do?We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than...

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees.

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