Skip to main content
AMZNAmazon.com, Inc.Buy Wait6.4·$254.60
AMZN · Concentration risk · 10-K extracted

Amazon.com (AMZN) concentration risks

Updated

The most significant concentration Amazon.com discloses is China-based sellers, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Source: Amazon.com’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗

At a glance

Disclosed-size breakdown · 2 disclosed concentrations

HIGH0
MEDIUM2
LOW0
Disclosed concentrations

Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).

MEDIUMOutside partyCustomer

China-based sellers

“10-K Item 1A: 'China-based sellers account for significant portions of our third-party seller services and advertising revenues'”
— SEC 10-K · filed Feb 2026
MEDIUMOutside partySupplier

China-based suppliers

“10-K Item 1A: 'China-based suppliers provide significant portions of our components and finished goods'”
— SEC 10-K · filed Feb 2026
TrendMatrix Research · concentration synthesis

What these concentrations mean together

updated 2026-07-03

Amazon's disclosed concentration risk centers on China rather than on any single customer or product line. The company notes that China-based sellers account for a significant portion of its third-party seller services and advertising revenues, and separately that China-based suppliers provide a significant portion of its components and finished goods. Both exposures are dependency-driven rather than purely structural, reflecting reliance on a specific geography for both demand-side (seller/advertiser) and supply-side (component/goods sourcing) activity. Neither claim discloses a precise percentage, so the exposures cannot be sized more granularly than the disclosed share band. Because both exposures point to the same geography, they are correlated rather than independent — a shock to China's trade relationships, regulatory environment, or economic conditions could pressure Amazon's marketplace revenue and its supply chain simultaneously rather than in isolation. This dual-sided China dependency is the single concentration theme evident in the sourced disclosures, and its correlated nature is the factor most likely to matter to an overall assessment, more so than either exposure would suggest viewed in isolation.

For the engine’s reasoning on AMZN’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.

Industry peers · Internet Retail

Peer concentration profile

SymbolNameHIGHMEDIUMLOWTotal
EBAYeBay Inc.1001
AMZN●Amazon.com, Inc.0202
CPNGCoupang, Inc.0101
CARTMaplebear Inc.0000
CHWYChewy, Inc.0000
DASHDoorDash, Inc.0000

Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.

Concentration disclosures are extracted verbatim from SEC 10-K filings; the disclosed-size classification and the synthesis above are engine-derived. Size reflects how large each exposure is against fixed share thresholds (HIGH >50%, MEDIUM 25–50%, LOW <25% or an explicit diversification statement), not a judgment of how dangerous it is, and is not a buy/sell rating, a price target, or a view on the stock. Not a complete list of risk factors — see the full filing.

Home › Stocks › AMZN › Concentration risk