Roku, Inc. (ROKU) Stock Analysis
Breakout setup
Communication Services · Entertainment
Sell if holding. Analyst target reached at $141.08 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Customer: Amazon, Best Buy, Walmart, and Target (81.0%).
Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, with Devices (streaming players, Roku-made TVs, audio) and Platform (digital advertising, subscriptions, content distribution) segments. With 145.6B streaming hours and 90M+ Streaming... Read more
Sell if holding. Analyst target reached at $141.08 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Customer: Amazon, Best Buy, Walmart, and Target (81.0%). Chart setup: Golden cross, above all MAs, RSI 62, MACD bullish. Score 5.8/10, moderate confidence.
Passes 6/7 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity 45d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-06-15Recent Developments — Roku, Inc.
Latest news
- NEWS Roku Q1 2026 Earnings Preview: Bullish sentiment for the quarter and year ahead (ROKU:NASDAQ) - Seeking Alpha — Seeking Alpha positive
- NEWS Roku (ROKU) Q1 Earnings: What To Expect - StockStory — StockStory neutral
- NEWS Roku (NASDAQ:ROKU) Stock Price Up 3.4% - What's Next? - MarketBeat — MarketBeat positive
- NEWS Roku stock hits 52-week high at 131.39 USD - Investing.com — Investing.com positive
- NEWS Why is Roku stock rallying today? - Investing.com — Investing.com positive
Generated 2026-06-15T18:11:47Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerAmazon, Best Buy, Walmart, and Target81%10-K Item 1: 'Amazon, Best Buy, Walmart, and Target collectively accounted for 81% of our Devices revenue for the year ended December 31, 2025'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $141.08 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Customer: Amazon, Best Buy, Walmart, and Target (81.0%). Chart setup: Golden cross, above all MAs, RSI 62, MACD bullish. Prior stop was $131.26. Score 5.8/10, moderate confidence.
Take-profit target: $145.90 (+3.4% upside). Prior stop was $131.26. Stop-loss: $131.26.
Concentration risk — Customer: Amazon, Best Buy, Walmart, and Target (81.0%); Analyst target reached - limited upside remaining.
Roku, Inc. trades at a P/E of 106.4 (forward 40.0). TrendMatrix value score: 4.2/10. Verdict: Sell.
38 analysts cover ROKU with a consensus score of 4.2/5. Average price target: $148.
What does Roku, Inc. do?Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, with Devices (streaming...
Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, with Devices (streaming players, Roku-made TVs, audio) and Platform (digital advertising, subscriptions, content distribution) segments. With 145.6B streaming hours and 90M+ Streaming Households globally in 2025, revenue comes from advertising, device sales, and subscription fees.