Roku, Inc. (ROKU) Stock Analysis
Communication Services · Entertainment
Hold if already holding. Not a fresh buy at $118.18, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (-0.4% away).
Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, operating through a Devices segment (streaming players, Roku-made TVs) and a Platform segment (digital advertising, subscriptions). The platform monetizes by connecting viewers, content... Read more
Hold if already holding. Not a fresh buy at $118.18, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (-0.4% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.4/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.70, news boost analyst cluster(4), earnings proximity no date, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomera small number of advertisers and content partners10-K Item 1A: 'a small number of advertisers and content partners have accounted for a significant portion of the spending on ads integrated into our UI'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $118.18, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (-0.4% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $124.46 (+5.3%), stop $112.07 (−5.5%), A.R:R -0.3:1. Score 5.4/10, moderate confidence.
Take-profit target: $124.46 (+3.3% upside). Target $124.46 (+5.3%), stop $112.07 (−5.5%), A.R:R -0.3:1. Stop-loss: $112.07.
Analyst target reached - limited upside remaining; Near 52-week high (-0.4% away); Value-trap signals (2/5): Margin compression (op margin 4.5%), Material insider selling (44 sells, 0.39% of cap).
Roku, Inc. trades at a P/E of 86.3 (forward 36.3). TrendMatrix value score: 4.4/10. Verdict: Hold.
38 analysts cover ROKU with a consensus score of 4.2/5. Average price target: $128.
What does Roku, Inc. do?Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, operating through a Devices...
Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, operating through a Devices segment (streaming players, Roku-made TVs) and a Platform segment (digital advertising, subscriptions). The platform monetizes by connecting viewers, content partners, and advertisers via ad sales and streaming distribution fees.