MasterCraft screens as unusually cheap on a growth-adjusted basis with a perfect 4-quarter earnings beat streak and a bullish technical breakout, though quality sitting right at the engine's floor and a stock price already at its analyst target limit further upside.
Thesis pillars
- Strong Cash Conversion→Stable
- Cheap Growth Adjusted Valuation→Stable
- Earnings Beat Streak→Stable
- +1 more pillar — see the Why tab for full reasoning
MasterCraft Boat Holdings, Inc. (MCFT) Stock Analysis
Range Bound setup
Consumer Cyclical · Recreational Vehicles
Sell if holding. Engine safety override at $23.49: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: Below-average business quality; Negative price momentum.
MasterCraft Boat Holdings designs, manufactures and markets recreational powerboats through three brands - MasterCraft (premium ski/wake boats), and Crest and Balise (pontoon boats) - manufactured at facilities in Vonore, Tennessee and Owosso, Michigan. The company sells through... Read more
Sell if holding. Engine safety override at $23.49: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: RSI 54 mid-range, Bollinger mid-band. Score 5.3/10, moderate confidence.
Passes 6/8 gates (clean insider activity, no SEC red flags, news boost analyst 0.50, earnings proximity 50d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.
About MasterCraft Boat Holdings, Inc.
About MasterCraft Boat Holdings, Inc.
MasterCraft Boat Holdings sells premium ski/wake and pontoon boats through three brands - MasterCraft, Crest and Balise - distributed across 82 domestic MasterCraft dealers, 126 domestic Pontoon-segment dealers and 47 international MasterCraft dealers as of June 30, 2025. The MasterCraft brand held the #1 U.S. ski/wake market share at 19.2% in March 2025, while international sales contributed 11.4% of net sales in fiscal 2025.
MasterCraft earns revenue from wholesale boat sales to independent dealers rather than direct-to-consumer channels, with retail prices spanning $40,000 for entry Crest pontoons to $500,000 for flagship MasterCraft models. The company's top ten dealers accounted for approximately 34% of fiscal 2025 net sales, though management notes no single dealer exceeded 10%. On the supply side, Ilmor Engineering serves as the exclusive engine supplier for the MasterCraft brand while Mercury Marine is the exclusive engine supplier for Balise and the largest engine supplier for Crest; Ilmor was the company's single largest overall supplier in fiscal 2025. MasterCraft completed its acquisition of Marine Products Corporation on May 15, 2026, converting each Marine Products share into 0.232 shares of MasterCraft common stock plus additional consideration, expanding the combined dealer network and product portfolio.
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MasterCraft's results are directly exposed to consumer discretionary spending: elevated interest rates raise the cost of dealer floor-plan financing and boat loans alike, and the company already reduced field inventories during the first half of fiscal 2025 to rebalance dealer stock amid softer retail demand, compressing fixed-cost absorption in its Tennessee and Michigan plants. A rival dealer network, Tommy's Boats, filed for bankruptcy during fiscal 2025, illustrating how dealer-level financial stress can flood the market with discounted inventory that competes directly against MasterCraft's own dealers.
See also: Consumer Cyclical · Recreational Vehicles
From MasterCraft Boat Holdings, Inc.'s most recent 10-K filing, extracted July 6, 2026.
Recent developments
updated 2026-07-08Recent Developments — MasterCraft Boat Holdings, Inc.
Latest news
- NEWS Truist Securities Maintains Hold on MasterCraft Boat Hldgs, Raises Price Target to $28 — benzinga Jul 6, 2026 positive
Generated 2026-07-08T23:03:58Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSupplierIlmor Engineering10-K Item 1: 'Ilmor Engineering, Inc. (“Ilmor”) is our exclusive engine supplier'
- HIGHSupplierMercury Marine10-K Item 1: 'we have partnered with Mercury to be the exclusive engine supplier'
- MEDIUMCustomertop ten dealers34%10-K Item 1: 'the Company’s top ten dealers accounted for approximately 34% of our net sales and none of our dealers individually accounted for more than 10% of our total net sales'
- LOWGeographicinternational sales11%10-K Item 1: 'We generated 11.4%, 14.0%, and 10.8% of our net sales internationally in fiscal 2025, 2024, and 2023, respectively.'
Material Events(8-K, last 90d)
- 2026-05-15Item 2.01MEDIUMMasterCraft completed its merger with Marine Products Corporation on May 15, 2026, converting each Marine Products share into 0.232 MasterCraft shares plus additional consideration; Marine Products became a wholly owned subsidiary via a two-step merger structure.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $23.49: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: RSI 54 mid-range, Bollinger mid-band. Prior stop was $21.85. Score 5.3/10, moderate confidence.
Take-profit target: $25.72 (+9.5% upside). Prior stop was $21.85. Stop-loss: $21.85.
Concentration risk — Supplier: Ilmor Engineering; Concentration risk — Supplier: Mercury Marine; Target reached (0.0% upside).
MasterCraft Boat Holdings, Inc. trades at a P/E of 36.3 (forward 12.6). TrendMatrix value score: 6.6/10. Verdict: Sell.
13 analysts cover MCFT with a consensus score of 3.6/5. Average price target: $27.
What does MasterCraft Boat Holdings, Inc. do?MasterCraft Boat Holdings designs, manufactures and markets recreational powerboats through three brands - MasterCraft...
MasterCraft Boat Holdings designs, manufactures and markets recreational powerboats through three brands - MasterCraft (premium ski/wake boats), and Crest and Balise (pontoon boats) - manufactured at facilities in Vonore, Tennessee and Owosso, Michigan. The company sells through independent dealer networks domestically and internationally, with its top ten dealers accounting for approximately 34% of fiscal 2025 net sales and 11.4% of sales generated internationally. In May 2026, MasterCraft completed its acquisition of Marine Products Corporation.