MasterCraft is a fast-growing boat maker (63% YoY growth) with a strong earnings-beat record and a low forward P/E of 9.6x, but with weak quality, cash burn and sole-source engine supplier dependence. The price is 10.4% below the analyst target against 6.4% downside to the stop.
Thesis pillars
- Rapid Revenue Growth→Stable
- Weak Quality Cash Burn→Stable
- Sole Source Engine Dependence↑Improving
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Oct 24, 2026, based on the 10-K filed Sep 10, 2026
MasterCraft Boat Holdings, Inc. (MCFT) Stock Analysis
Catalyst-Driven edge
Consumer Cyclical · Recreational Vehicles
Sell if holding. Engine safety override at $20.14: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 6.0/10. Specifically: Below-average business quality; Below long-term trend.
MasterCraft Boat Holdings designs, manufactures and sells recreational powerboats under five brands: MasterCraft ski/wake boats, Crest and Balise pontoons, and Chaparral and Robalo fiberglass boats added by the May 2026 Marine Products merger. It sells through independent... Read more
Sell if holding. Engine safety override at $20.14: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 6.0/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.0/10, moderate confidence.
Passes 5/7 gates (positive momentum, clean insider activity, no SEC red flags, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
About MasterCraft Boat Holdings, Inc.
About MasterCraft Boat Holdings, Inc.
MasterCraft completed its merger with Marine Products on May 15, 2026, with total consideration of approximately $284.2 million, giving the company five brands, MasterCraft, Crest, Balise, Chaparral and Robalo, across three reportable segments: Performance and Wake, Leisure, and Recreation and Sport Fishing. Its top ten dealers accounted for approximately 34% of fiscal 2026 net sales, with no single dealer above 10%, and international sales were 11.3% of net sales. The company had approximately 1,400 employees at June 30, 2026, none unionized.
MasterCraft sells through independent dealers, with agreements that typically carry one-year terms. At June 30, 2026 the Performance and Wake segment had 83 domestic dealers across 140 locations, Leisure had 80 across 95, and Recreation and Sport Fishing had 124 across 180, plus 107 international dealers across the three segments. Dealers earn wholesale and retail rebates, promotions and floor plan interest reimbursement. Boats are built at three plants: Vonore, Tennessee for MasterCraft, Owosso, Michigan for Crest and Balise, and a 1,262,000 square-foot plant in Nashville, Georgia for Chaparral and Robalo. Engine packages are the most significant component by cost; Ilmor is the exclusive supplier for MasterCraft and its largest overall supplier in fiscal 2026, Mercury is the exclusive supplier for Balise and the largest for Crest, and Chaparral and Robalo buy from Mercury, Volvo Penta and Yamaha. Research and product development expense was $7.1 million in fiscal 2026.
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Supply and plant concentration carry the main operational risk. The filing says engines used by certain segments are available from a sole-source supplier, that boat windshields, towers and surf tabs may come from a limited number of suppliers, and that the exclusive supplier of a key component could exert significant bargaining power over price and terms. Each brand is manufactured at only one of the company's three facilities, so a disaster at one plant could interrupt that brand's production. The merger adds retention risk, because former Marine Products suppliers may re-evaluate volumes and payment terms, and dealer consolidation could cost the company a dealer if the surviving entity buys from a competitor.
See also: Consumer Cyclical · Recreational Vehicles
From MasterCraft Boat Holdings, Inc.'s most recent 10-K filing, extracted October 18, 2026.
Recent developments
updated 2026-10-29Recent Developments — MasterCraft Boat Holdings, Inc.
Latest news
- NEWS MasterCraft Boat Holdings, Inc. to Webcast Fiscal First Quarter 2026 Transition Period Earnings Conference Call — fiscal.ai Oct 27, 2026 neutral
- NEWS Truist Securities Maintains Hold on MasterCraft Boat Hldgs, Lowers Price Target to $22 — benzinga Oct 23, 2026 negative
- NEWS Truist Cuts Price Target on MasterCraft Boat Holdings to $22 From $28 — fiscal.ai Oct 23, 2026 negative
- NEWS MasterCraft Boat Files Prospectus Related To The Offer And Sale Of Up To 5,665,995 Shares Of Common Stock By The Selling — benzinga Oct 13, 2026 neutral
- NEWS Transcript: MasterCraft Boat Hldgs Q4 2026 Earnings Conference Call — benzinga Sep 10, 2026 neutral
Generated 2026-10-29T12:43:34Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSupplierIlmor Engineering10-K Item 1: 'For our MasterCraft brand, Ilmor Engineering, Inc. ... is our exclusive engine supplier'
- HIGHSuppliersole-source engine supplier10-K Item 1A: 'engines used in the manufacturing processes of certain segments are available from a sole-source supplier'
- MEDIUMCustomertop ten dealers34%10-K Item 1: 'the Company’s top ten dealers accounted for approximately 34% of our net sales'
- LOWGeographicinternational net sales11%10-K Item 1: 'We generated 11.3%, 11.4%, and 14.0% of our net sales internationally in fiscal 2026, 2025, and 2024, respectively.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
2 floor-breakers·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $20.14: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 6.0/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $18.86. Score 6.0/10, moderate confidence.
Analyst target: $21.75 (+8.0% upside). Prior stop was $18.86. Stop-loss: $18.86.
Concentration risk — Supplier: Ilmor Engineering; Concentration risk — Supplier: sole-source engine supplier; Quality below floor (2.5 < 4.0).
MasterCraft Boat Holdings, Inc. trades at a P/E of N/A (forward 10.3). TrendMatrix value score: 6.9/10. Verdict: Sell.
12 analysts cover MCFT with a consensus score of 3.7/5. Average price target: $25.
What does MasterCraft Boat Holdings, Inc. do?MasterCraft Boat Holdings designs, manufactures and sells recreational powerboats under five brands: MasterCraft...
MasterCraft Boat Holdings designs, manufactures and sells recreational powerboats under five brands: MasterCraft ski/wake boats, Crest and Balise pontoons, and Chaparral and Robalo fiberglass boats added by the May 2026 Marine Products merger. It sells through independent dealers, with its top ten dealers about 34% of fiscal 2026 net sales and international sales 11.3%. Engine packages are the costliest component, and Ilmor is the exclusive MasterCraft engine supplier.