Brunswick Corporation (BC) Stock Analysis
Consumer Cyclical · Recreational Vehicles
Sell if holding. Engine safety override at $83.14: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.9/10. Specifically: Below-average business quality.
Brunswick Corporation designs, manufactures, and markets recreational marine products through four segments: Propulsion ($2.18B net sales), Engine P&A ($1.22B), Navico Group ($800M), and Boat ($1.53B), distributed through 20,000+ dealers worldwide. The company also operates... Read more
Sell if holding. Engine safety override at $83.14: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.9/10. Specifically: Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Score 4.9/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
About Brunswick Corporation
About Brunswick Corporation
Brunswick Corporation's four marine segments generated net sales of $2.2 billion (Propulsion), $1.5 billion (Boats), $1.2 billion (Engine P&A), and $800 million (Navico Group) in 2025, with international sales of $1.7 billion representing 33% of net revenues. European revenues reached $762 million, followed by Asia-Pacific at $374 million and Rest-of-World at $317 million. The approximately 14,000 employees as of December 31, 2025 supported a product portfolio spanning outboard engines, marine electronics, boat club services, and parts distribution.
Brunswick earns revenue across a vertically integrated marine supply chain: the Propulsion segment sells outboard engines ranging from 2.5 to 600 horsepower to over 900 boat builders and more than 9,000 marine dealers, while the Boat segment procures substantially all of its engines from Propulsion, creating an internal captive-supply relationship. The Boat Group sells through more than 1,300 dealers, with White River Marine Group (a significant customer of Propulsion and Navico Group) and MarineMax (the Boat segment's largest external dealer) as the most concentrated customer relationships. Engine P&A distributes marine parts and accessories through same-day or next-day delivery networks in North America, Europe, and Asia-Pacific. Business Acceleration—including Freedom Boat Club, extended warranty, and Boateka pre-owned—accounted for 14% of Boat segment net sales in 2025, adding a services and subscriptions revenue line alongside the more cyclical OEM channel.
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Brunswick's discretionary-spending exposure is acute: the 10-K notes consumers defer non-essential recreational purchases during economic downturns. Compound tariff pressure from China Section 301 tariffs, Section 232 steel and aluminum duties, and tariffs under the International Emergency Economic Powers Act may weigh on both input costs and international demand if trading partners respond with retaliatory measures on U.S.-origin goods. Some components—including certain engine parts, furniture, upholstery, and boat windshields—are available only from a sole or limited number of suppliers, exposing the company to supply disruption risk that could compound margin pressure.
See also: Consumer Cyclical · Recreational Vehicles
From Brunswick Corporation's most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated 2026-06-09Recent Developments — Brunswick Corporation
Latest news
- NEWS Morgan Stanley Maintains Equal-Weight on Brunswick, Raises Price Target to $86 — benzinga May 19, 2026 positive
- NEWS Brunswick Marine Technologies Selected To Power Textron's TSUNAMI Uncrewed Surface Vessels For U.S. Navy Fleet Operation — benzinga May 8, 2026 positive
- NEWS Brunswick Q1 2026 Earnings Call Transcript — benzinga Apr 30, 2026 neutral
- NEWS Earnings Scheduled For April 30, 2026 — benzinga Apr 30, 2026 neutral
- NEWS Brunswick Sees Q2 Adj EPS $1.10-$1.20 vs $1.55 Est; Sees Sales $1.450B-$1.550B vs $1.551B Est — benzinga Apr 30, 2026 negative
Generated 2026-06-15T18:11:46Z.
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Rating Breakdown
2 floor-breakers
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
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Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $83.14: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.9/10. Specifically: Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $77.38. Score 4.9/10, moderate confidence.
Take-profit target: $84.06 (+1.1% upside). Prior stop was $77.38. Stop-loss: $77.38.
Target reached (-2.4% upside); Quality below floor (2.5 < 4.0).
Brunswick Corporation trades at a P/E of N/A (forward 15.1). TrendMatrix value score: 7.0/10. Verdict: Sell.
29 analysts cover BC with a consensus score of 3.8/5. Average price target: $90.
What does Brunswick Corporation do?Brunswick Corporation designs, manufactures, and markets recreational marine products through four segments: Propulsion...
Brunswick Corporation designs, manufactures, and markets recreational marine products through four segments: Propulsion ($2.18B net sales), Engine P&A ($1.22B), Navico Group ($800M), and Boat ($1.53B), distributed through 20,000+ dealers worldwide. The company also operates Freedom Boat Club, the world's largest boat club with 440+ locations and 60,000+ memberships. International sales comprised 33% of net sales in 2025.