Deere & Company (DE) Stock Analysis
Industrials · Farm & Heavy Construction Machinery
Sell if holding. Analyst target reached at $582.88 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 3.8): -1.5.
Deere & Company manufactures agricultural, construction, and forestry equipment through three equipment segments — Production & Precision Agriculture (PPA, 45% of equipment operations), Small Agriculture & Turf (SAT, 26%), and Construction & Forestry (CF, 29%) — plus a Financial... Read more
Sell if holding. Analyst target reached at $582.88 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 3.8): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Score 4.4/10, high confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 65d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
About Deere & Company
About Deere & Company
Deere & Company's equipment operations recorded approximately $38.9 billion in net sales for fiscal year 2025, split across Production & Precision Agriculture (PPA, 45%), Construction & Forestry (CF, 29%), and Small Agriculture & Turf (SAT, 26%). About 2,050 independent dealer locations serve the U.S. and Canada alongside additional global dealer networks. Unfavorable agricultural market conditions in 2025 drove lower sales volumes and elevated receivable write-offs, with the company expecting certain of those conditions to persist into fiscal year 2026.
Deere earns revenue through equipment sales and aftermarket parts and services, with its Financial Services segment providing retail notes, revolving charge accounts, wholesale receivables, and leases to finance a significant portion of equipment sales worldwide. The PPA and SAT segments — representing 71% of equipment operations combined — are highly cyclical, with demand driven by farm commodity prices, farm income, and government agricultural policies. The CF segment competes globally against Caterpillar Inc., Komatsu Ltd., and Volvo Construction Equipment, while the agricultural segments compete with AGCO Corporation, CLAAS KGaA mbH, CNH Industrial N.V., and Kubota Tractor Corporation. Nearly 80% of domestic U.S. sales are assembled domestically; certain compact construction products shifted to Mexico in 2024 became subject to additional tariffs in 2025, prompting the company to pursue USMCA qualification to mitigate elevated costs. Precision technology embedded in equipment and delivered through the John Deere Operations Center represents a growing aftermarket and lifecycle-solutions revenue stream.
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A raw material dependency flagged specifically in the 10-K concerns rare earth minerals: certain products including motors and batteries rely on rare earths, a significant majority of which are sourced from China. The 10-K warns that inability to obtain export permits for these minerals could have a detrimental effect on the business. This supply risk compounds a tariff exposure the company quantified directly: incremental import tariffs incurred in fiscal year 2025 totaled approximately $600 million, excluding the indirect effect on supplier costs and market demand. Retaliatory tariffs from trade partners on U.S.-exported products could further weigh on agricultural equipment profits if enacted or expanded.
See also: Industrials · Farm & Heavy Construction Machinery
From Deere & Company's most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated 2026-06-15Recent Developments — Deere & Company
Latest news
- NEWS Deere Reports Earnings Thursday. Here's How Much Traders Expect Its Stock to Move - Investopedia — Investopedia neutral
- NEWS Deere (DE) Stock Falls Amid Market Uptick: What Investors Need to Know - Yahoo Finance — Yahoo Finance negative
- NEWS Deere & Company (DE) is Attracting Investor Attention: Here is What You Should Know - Yahoo Finance — Yahoo Finance positive
- NEWS Handelsbanken Fonder AB Grows Position in Deere & Company $DE - MarketBeat — MarketBeat positive
- NEWS Swiss Life Asset Management Ltd Has $22.59 Million Stock Position in Deere & Company $DE - MarketBeat — MarketBeat neutral
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMProductProduction & Precision Agriculture segment45%10-K Item 1: 'Production & Precision Agriculture (PPA)...PPA generated $17,311 net sales, or 45% of equipment operations net sales'
- MEDIUMSupplierChina rare earth minerals10-K Item 1A: 'certain of our products, including motors, batteries, and other components, rely on rare earth minerals for their manufacturing, of which a significant majority are sourced from China'
Material Events(8-K, last 90d)
- 2026-06-01Item 5.02LOWDirector Dmitri Stockton notified the Board on May 26, 2026 that he will not stand for re-election at the 2027 annual meeting. No disagreement with the company cited. He will serve the remainder of his current term through 2027.SEC filing →
- 2026-05-01Item 5.02MEDIUMT. Brent Norwood, 44, elected Senior VP and CFO effective May 1, 2026, replacing Ryan D. Campbell (acting CFO), who returns to his role as President, Worldwide Construction & Forestry and Power Systems. Norwood receives annualized salary of $925,000.SEC filing →
- 2026-03-16Item 5.02LOWBoard approved one-time performance-based restricted stock unit (PSU) grants to named executive officers on or about March 19, 2026, under the John Deere 2020 Equity and Incentive Plan. PSUs vest based on SVA targets over a five-year period ending October 27, 2030.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Revenue shrinking — -11.1% YoY. Growth thesis broken unless recovery story develops.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $582.88 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 3.8): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $549.53. Score 4.4/10, high confidence.
Take-profit target: $592.42 (+1.3% upside). Prior stop was $549.53. Stop-loss: $549.53.
Analyst target reached - limited upside remaining; Leverage penalty (D/E 3.8): -1.5; Weak overall score: 4.4/10.
Deere & Company trades at a P/E of 32.7 (forward 25.3). TrendMatrix value score: 4.3/10. Verdict: Sell.
34 analysts cover DE with a consensus score of 3.8/5. Average price target: $644.
What does Deere & Company do?Deere & Company manufactures agricultural, construction, and forestry equipment through three equipment segments —...
Deere & Company manufactures agricultural, construction, and forestry equipment through three equipment segments — Production & Precision Agriculture (PPA, 45% of equipment operations), Small Agriculture & Turf (SAT, 26%), and Construction & Forestry (CF, 29%) — plus a Financial Services segment. Equipment is distributed through approximately 2,050 independent dealer locations in the U.S. and Canada and a global dealer network. Business performance is highly cyclical; 2025 results were weighed down by lower sales volumes and elevated receivable write-offs.