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ZBRAZebra Technologies CorporationHold5.8·$251.53+3.34%
HoldModerate Confidence
Investment thesis

Zebra Technologies combines a strong earnings beat record and attractive valuation at 11.6x forward earnings with exceptional free cash flow conversion, but a confirmed death-cross technical breakdown with a -4.7% monthly moving average slope and elevated short interest create meaningful near-term downside risk.

Thesis pillars

Zebra has beaten earnings estimates in 3 of the last 4 quarters with an average surprise of 5.9%, and the stock trades at a forward P/E of 11.6x with a PEG ratio of 0.51 — indicating that earnings growth is not fully reflected in the current price.

Stable
Earnings
Expectation
Earnings beat rate remains above 75% over the next 4 quarters, and the stock re-rates to a forward P/E above 15x as the technical setup improves.

CounterA low PEG of 0.51 may reflect the market pricing in slowing revenue growth of 6.1%; the discount to intrinsic value may persist if customers delay capital spending on enterprise hardware.

Zebra's 200-day moving average is declining at -4.7% per 30 days with a confirmed death-cross pattern and RSI at 43 — the technical structure signals sustained institutional selling despite the improving on-balance volume indicator.

Stable
Momentum breakdown
Expectation
The 200-day moving average slope returns to flat or positive within 6 months, and price closes above the 200-day average for at least 10 consecutive trading days.

CounterA -4.7% monthly MA slope is a meaningful rate of decline; the improving on-balance volume could be a short-term phenomenon that reverses if the broader technology sector weakens.

Zebra converts 134% of net income into free cash flow with a Piotroski F-Score of 7/9, indicating that operating cash generation substantially exceeds reported earnings — a structural quality advantage in a capital-light enterprise technology model.

Stable
Quality breakdown
Expectation
Free cash flow conversion remains above 100% of net income for the next 4 quarters, supporting continued balance sheet strength.

CounterElevated free cash flow relative to net income may reflect deferred tax benefits or working capital tailwinds that normalize over time, particularly as enterprise customers optimize inventory levels.

▸ Show 1 more pillar

Short interest of 10% combined with a put-to-call ratio of 1.56 and implied volatility of 69% reflects material bearish positioning, suggesting institutional investors have specific concerns about the near-term business trajectory.

Stable
Key risks
Expectation
Short interest declines below 6% within 9 months, and put-to-call ratio falls below 1.0 as technical conditions improve.

CounterShort interest at 10% is above typical levels for enterprise technology companies; if the bear case on enterprise spending materializes, these positions could amplify downside pressure through forced covering.

Full reasoning →

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Zebra Technologies Corporation (ZBRA) Stock Analysis

Momentum Cont setup

HoldModerate Confidence

Technology · Communication Equipment

Hold if already holding. Not a fresh buy at $251.53, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak.

Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through... Read more

$251.53+17.7% A.UpsideScore 5.8/10#7 of 21 Communication Equipment
QualityF-score7 / 9FCF yield4.82%
Stop $233.92Target $296.05(analyst − 10%)A.R:R 1.2:1
Analyst target$328.94+30.8%17 analysts
$296.05our TP
$251.53price
$328.94mean
$400

Hold if already holding. Not a fresh buy at $251.53, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak. Chart setup: Trend continuation, RSI 60, MACD bullish. Maintain position. Not compelling to add more. Score 5.8/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, news boost analyst cluster(5), earnings proximity 39d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-26
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Aug 4, 202639d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Attractive valuation
Positive momentum
Risks
No bear case signals

Key Metrics

P/E (TTM)29.4
P/E (Fwd)11.8
Mkt Cap$11.6B
EV/EBITDA14.0
Profit Mgn7.5%
ROE11.8%
Rev Growth14.3%
Beta1.63
DividendNone
Rating analysts26

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C0.65bullish
IV50%elevated
Max Pain$165-34.4% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerCustomer A29%
    10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer A| 29 | %'
  • LOWCustomerCustomer B15%
    10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer B| 15 | %'
  • LOWCustomerCustomer C15%
    10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer C| 15 | %'

Material Events(8-K, last 90d)

  • 2026-05-26Item 5.02LOW
    At the 2026 Annual Meeting held May 19, 2026, Zebra Technologies stockholders approved the 2026 Long-Term Incentive Plan (2026 LTIP). Routine compensatory arrangement approval; no officer departure or board election disclosed in available body text.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
0.9
Bollinger
1.9
52w Position
4.3
Gap
6.0
GatesA.R:R 1.2 < 1.5@spotDeath cross (50MA < 200MA)Executive change: officer departure/appointmentMomentum 7.4>=5.5Insider activity: OKNEWS BOOST ANALYST CLUSTER(5)EARNINGS PROXIMITY 39d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARMomentum ContSuitability: Aggressive
RSI
60 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $211.86Resistance $255.68

Price Targets

$234
$296
A.Upside+17.7%
A.R:R1.2:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! asymmetry at 1.2 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-08-04 (39d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is ZBRA stock a buy right now?

Hold if already holding. Not a fresh buy at $251.53, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak. Chart setup: Trend continuation, RSI 60, MACD bullish. Maintain position. Not compelling to add more. Target $296.05 (+17.7%), stop $233.92 (−7.5%), A.R:R 1.2:1. Score 5.8/10, moderate confidence.

What is the ZBRA stock price target?

Take-profit target: $296.05 (+17.7% upside). Target $296.05 (+17.7%), stop $233.92 (−7.5%), A.R:R 1.2:1. Stop-loss: $233.92.

Is ZBRA overvalued or undervalued?

Zebra Technologies Corporation trades at a P/E of 29.4 (forward 11.8). TrendMatrix value score: 7.5/10. Verdict: Hold.

What do analysts say about ZBRA?

26 analysts cover ZBRA with a consensus score of 4.0/5. Average price target: $329.

What does Zebra Technologies Corporation do?Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers,...

Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through more than 10,000 channel partners. Three distributor customers each exceeded 10% of net sales in 2025 (Customer A at 29%, B and C each at 15%), employing approximately 10,700 people across 129 facilities.

Related stocks: VISN (Vistance Networks, Inc.) · HPE (Hewlett Packard Enterprise Comp) · CIEN (Ciena Corporation) · UI (Ubiquiti Inc.) · LITE (Lumentum Holdings Inc.)
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