Thor Industries is the largest recreational vehicle manufacturer in North America with an attractively valued forward price-to-earnings of 16.1x and a PEG of 0.74, but confirming a hard-blocked death cross technical pattern, declining revenue, and a quality score well below the minimum threshold create a deteriorating fundamental picture that outweighs the valuation appeal.
Thesis pillars
- Revenue Decline In Weak Cycle→Stable
- Quality Below Threshold→Stable
- Death Cross Confirmed Downtrend→Stable
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Sep 22, 2026
Thor Industries, Inc. (THO) Stock Analysis
Recovery setup
Consumer Cyclical · Recreational Vehicles
Sell if holding. Engine safety override at $71.06: Quality below floor (3.1 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 14%; Below-average business quality; Below long-term trend.
Our Company was founded in 1980 and has grown to become the largest manufacturer of recreational vehicles ("RVs") in the world. We are also the largest manufacturer of RVs in North America, and one of the largest manufacturers of RVs in Europe. The Company manufactures a wide... Read more
Sell if holding. Engine safety override at $71.06: Quality below floor (3.1 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 14%; Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 64. Score 4.6/10, moderate confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 33d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: speculative.
Recent developments
updated 2026-10-29Recent Developments — Thor Industries, Inc.
Latest news
- NEWS Citigroup Maintains Neutral on Thor Industries, Lowers Price Target to $70 — benzinga Oct 13, 2026 negative
- NEWS Thor Industries Raises Its Quarterly Cash Dividend From $0.52 To $0.54 — benzinga Oct 13, 2026 positive
- NEWS Truist Securities Maintains Hold on Thor Industries, Raises Price Target to $87 — benzinga Oct 8, 2026 positive
- NEWS Camping World Expects FY26 Adjusted EBITDA To Be Below The Low End Of Its Previously Communicated Guidance Range Of $230 — benzinga Oct 5, 2026 neutral
- NEWS Baird Maintains Neutral on Thor Industries, Lowers Price Target to $80 — benzinga Sep 23, 2026 neutral
Generated 2026-10-29T11:48:40Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
3 floor-breakers
Revenue shrinking — -8.4% YoY. Growth thesis broken unless recovery story develops.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Quality below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $71.06: Quality below floor (3.1 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 14%; Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 64. Prior stop was $66.09. Score 4.6/10, moderate confidence.
Analyst target: $72.38 (+1.9% upside). Prior stop was $66.09. Stop-loss: $66.09.
Target reached (1.9% upside); Quality below floor (3.1 < 4.0).
Thor Industries, Inc. trades at a P/E of 21.0 (forward 14.8). TrendMatrix value score: 7.5/10. Verdict: Sell.
22 analysts cover THO with a consensus score of 3.4/5. Average price target: $83.
What does Thor Industries, Inc. do?Our Company was founded in 1980 and has grown to become the largest manufacturer of recreational vehicles ("RVs") in...
Our Company was founded in 1980 and has grown to become the largest manufacturer of recreational vehicles ("RVs") in the world. We are also the largest manufacturer of RVs in North America, and one of the largest manufacturers of RVs in Europe. The Company manufactures a wide variety of RVs in the United States ("U.S.") and Europe, and sells those vehicles, as well as related parts and accessories, primarily to independent, non-franchise dealers throughout the United States, Canada and Europe.