Taboola trades at a 4.7x forward P/E with a three-quarter beat streak and 67% analyst upside, but it sits 40% off its high in a confirmed downtrend with below-average quality and very high implied volatility.
Thesis pillars
- Below Average Quality Volatility↑Improving
- Deep Value Forward Pe→Stable
- Earnings Beat Streak→Stable
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Oct 24, 2026, based on the 10-K filed Feb 25, 2026
Taboola.com Ltd. (TBLA) Stock Analysis
Recovery setup · Inst Constrain edge
Communication Services · Internet Content & Information
Sell if holding. Multiple concerning factors at $3.48: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1); Sector modifier (Communication Services): -0.8.
Taboola is a performance advertising technology company that places ads on publisher sites, mobile apps, and devices outside the major search and social walled gardens (Google, Meta, Amazon), reaching over 600 million people daily across roughly 14,000 digital property partners... Read more
Sell if holding. Multiple concerning factors at $3.48: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1); Sector modifier (Communication Services): -0.8. Chart setup: Death cross but MACD improving, RSI 48. Score 6.4/10, moderate confidence.
Passes 6/8 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, semi cycle peak clear, materials cycle peak clear). Fails on earnings proximity 5d<=7d. Suitability: aggressive.
About Taboola.com Ltd.
About Taboola.com Ltd.
Taboola's ad recommendation engine reaches over 600 million daily active users across roughly 14,000 digital property partners, including NBC News, Disney, Yahoo, and Apple, serving up to 1.2 trillion recommendations a month from four back-end and seven front-end global data centers. The company generates revenue when advertisers pay for clicks, purchases, or impressions on ads placed within those partner sites and apps, then shares that revenue with the digital property; Yahoo is called out by name as a partnership whose financial performance could materially affect results if it underperforms expectations. Taboola operates as a business-to-business intermediary with no direct consumer product of its own, positioning itself as an alternative to Google, Meta, and Amazon's 'walled garden' ad platforms.
Taboola earns revenue primarily on a cost-per-click or cost-per-thousand-impression basis, splitting that revenue with the publisher whose page displayed the ad; some digital property contracts obligate Taboola to pay a specified minimum guaranteed amount per thousand impressions regardless of the ads it actually sells, which can compress gross profit if performance falls short. The company's Performance AI engine, developed over 15 years, predicts user engagement using first-party behavioral and contextual signals rather than search-query intent or social-media profile data, and its e-commerce subsidiary Connexity syndicates over 500 million product listings to publishers on a cost-per-click or cost-per-action basis. In February 2025 Taboola launched Realize, a new platform aimed at DSP and social-media ad budgets that the company sizes as a $55 billion incremental opportunity, marking a strategic shift beyond its legacy native-advertising business.
Show full overview
Two named, dated exposures stand out in Taboola's risk disclosure: the financial success of the Yahoo partnership is called out as a standalone risk that could hurt results, operations, and reputation if it underperforms expectations, and Taboola separately flags that conditions in Israel, where much of its engineering and data-science talent is based, could adversely affect the business given ongoing regional instability. Layered on top, most of Taboola's digital-property agreements have historically included exclusivity or preferred-usage terms; if that exclusivity erodes, partners could route supply to competing platforms, which the 10-K treats as a distinct threat from ordinary advertiser churn.
See also: Communication Services · Internet Content & Information
From Taboola.com Ltd.'s most recent 10-K filing, extracted July 6, 2026.
Recent developments
updated 2026-10-29Recent Developments — Taboola.com Ltd.
Latest news
- NEWS Taboola.com (TBLA) Projected to Post Earnings on Wednesday - MarketBeat — MarketBeat neutral
- NEWS (TBLA) Taboola Expects 2026 Revenue Range $1.93B - $1.96B, vs. FactSet Est of $2.04B - marketscreener.com — marketscreener.com negative
- NEWS Earnings Flash (TBLA) Taboola.com Ltd. Reports Q2 Revenue $476.8M, vs. FactSet Est of $499.4M - marketscreener.com — marketscreener.com negative
- NEWS Taboola.com Ltd (TBLA) Income Statement - TradingKey — TradingKey neutral
- NEWS Taboola.com Ltd (TBLA) Income Statement - tradingkey.com — tradingkey.com neutral
Generated 2026-10-29T11:14:36Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMcounterpartyYahoo partnership10-K Item 1A: 'If the Yahoo partnership is not as long-term financially accretive as we expected our business, operating results, financial condition and reputation could be adversely affected'
- MEDIUMGeographicIsrael operations10-K Item 1A: 'Conditions in Israel could adversely affect Taboola's business'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Multiple concerning factors at $3.48: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1); Sector modifier (Communication Services): -0.8. Chart setup: Death cross but MACD improving, RSI 48. Prior stop was $3.28. Score 6.4/10, moderate confidence.
Analyst target: $4.96 (+42.5% upside). Prior stop was $3.28. Stop-loss: $3.28.
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1); Sector modifier (Communication Services): -0.8; Earnings in 5 days (event risk).
Taboola.com Ltd. trades at a P/E of 8.9 (forward 4.8). TrendMatrix value score: 9.4/10. Verdict: Sell.
14 analysts cover TBLA with a consensus score of 3.9/5. Average price target: $6.
What does Taboola.com Ltd. do?Taboola is a performance advertising technology company that places ads on publisher sites, mobile apps, and devices...
Taboola is a performance advertising technology company that places ads on publisher sites, mobile apps, and devices outside the major search and social walled gardens (Google, Meta, Amazon), reaching over 600 million people daily across roughly 14,000 digital property partners including Yahoo, Disney, and Apple. The company earns revenue when consumers click on, purchase from, or view ads served through its AI-driven recommendation engine, then shares that revenue with the publisher whose site or app displayed the ad. In February 2025, Taboola launched Realize, a new performance advertising p