Skip to main content
PRGPROG Holdings, Inc.Sell6.1·$37.13+2.54%
Open full analysis

PROG Holdings, Inc. (PRG) Stock Analysis

Breakout setup

SellModerate Confidence

Industrials · Rental & Leasing Services

Sell if holding. At $37.13, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.3%; Leverage penalty (D/E 1.2): -0.5.

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale... Read more

$37.13+7.3% A.UpsideScore 6.1/10#4 of 16 Rental & Leasing Services
QualityF-score8 / 9FCF yield102.70%
IncomeYield1.55%(5y avg 0.28%)Payout13.49%sustainable
Stop $34.53Target $39.83(analyst − 13%)A.R:R 0.6:1
Analyst target$45.79+23.3%7 analysts
$39.83our TP
$37.13price
$45.79mean
$33
$57

Sell if holding. At $37.13, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.3%; Leverage penalty (D/E 1.2): -0.5. Chart setup: Golden cross, above all MAs, RSI 64, MACD bullish. Score 6.1/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 47d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-12
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jul 29, 202647d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
Attractive valuation
Margin of safety: 39%
Risks
Thin upside margin: 7.3%
Leverage penalty (D/E 1.2): -0.5
Elevated risk factors

Key Metrics

P/E (TTM)9.2
P/E (Fwd)6.8
Mkt Cap$1.5B
EV/EBITDA5.6
Profit Mgn6.0%
ROE17.6%
Rev Growth11.1%
Beta1.83
Dividend1.55%
Rating analysts12

Quality Signals

Piotroski F8/9

Options Flow

P/C1.25bearish
IV83%elevated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R 0.6 < 1.5@spotMomentum 6.9>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 47d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Aggressive
RSI
64 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $32.51Resistance $38.57

Price Targets

$35
$40
A.Upside+7.3%
A.R:R0.6:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! asymmetry at 0.6 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-29 (47d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PRG stock a buy right now?

Sell if holding. At $37.13, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.3%; Leverage penalty (D/E 1.2): -0.5. Chart setup: Golden cross, above all MAs, RSI 64, MACD bullish. Prior stop was $34.53. Score 6.1/10, moderate confidence.

What is the PRG stock price target?

Take-profit target: $39.83 (+7.3% upside). Prior stop was $34.53. Stop-loss: $34.53.

What are the risks of investing in PRG?

Thin upside margin: 7.3%; Leverage penalty (D/E 1.2): -0.5; Elevated risk factors.

Is PRG overvalued or undervalued?

PROG Holdings, Inc. trades at a P/E of 9.2 (forward 6.8). TrendMatrix value score: 8.2/10. Verdict: Sell.

What do analysts say about PRG?

12 analysts cover PRG with a consensus score of 3.9/5. Average price target: $46.

What does PROG Holdings, Inc. do?PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United...

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

Related stocks: WLFC (Willis Lease Finance Corporatio) · HRI (Herc Holdings Inc.) · GATX (GATX Corporation) · EQPT (EquipmentShare.com Inc) · HTZ (Hertz Global Holdings, Inc)
Home Stocks PRG

Latest news

Latest News

MarketBeat55d agoEarnings
TradingView49d agoEarnings
GuruFocus49d ago
Investing.com Australia55d ago
The Motley Fool55d agoEarnings
AOL.com55d agoEarnings
Cổng thông tin điện tử tỉnh Lào Cai53d ago
Cổng thông tin điện tử tỉnh Lào Cai56d ago
Golf Business News52d agoProduct
Benzinga46d agoAnalyst
Benzinga46d agoAnalyst
Benzinga47d agoEarnings
Benzinga47d ago
Benzinga47d agoEarnings
Benzinga47d agoEarnings
Benzinga47d agoEarnings
Benzinga47d agoEarnings
Benzinga47d ago
Benzinga47d agoEarnings