Nike, Inc. (NKE) Stock Analysis
Recovery setup · Catalyst-Driven edge
Consumer Cyclical · Footwear & Accessories
Sell if holding. Momentum 4.3/10 is below the 5.0 floor at $45.21 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Supplier: top-4 footwear contract manufacturers (59.0%); Concentration risk — Geographic: Vietnam footwear production (51.0%).
Nike is the largest seller of athletic footwear and apparel in the world, designing and marketing products under the NIKE, Jordan, and Converse brands sold through NIKE Direct and wholesale channels globally. In fiscal 2025, US sales accounted for ~43% of revenues, with the top... Read more
Sell if holding. Momentum 4.3/10 is below the 5.0 floor at $45.21 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Supplier: top-4 footwear contract manufacturers (59.0%); Concentration risk — Geographic: Vietnam footwear production (51.0%). Chart setup: Death cross but MACD improving, RSI 53. Score 4.5/10, moderate confidence.
Passes 5/8 gates (favorable risk/reward ratio, clean insider activity, earnings proximity 15d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA) and 8k serious 2.05. Suitability: moderate.
Recent developments
updated 2026-06-15Recent Developments — Nike, Inc.
Latest news
- NEWS Nike Was Betting Big On The FIFA World Cup - But This Analyst Just Killed The Turnaround Hype And Slashed Price Targets — benzinga Jun 11, 2026 negative
- NEWS UBS Maintains Neutral on Nike, Lowers Price Target to $50 — benzinga Jun 10, 2026 neutral
- NEWS Citigroup Maintains Neutral on Nike, Lowers Price Target to $47 — benzinga Jun 10, 2026 neutral
- NEWS This Nike Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Wednesday — benzinga Jun 10, 2026 neutral
- NEWS RBC Capital Downgrades Nike to Sector Perform, Lowers Price Target to $50 — benzinga Jun 10, 2026 neutral
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSuppliertop-4 footwear contract manufacturers59%10-K Item 1: 'four footwear contract manufacturers each accounted for greater than 10% of footwear production and in the aggregate accounted for approximately 59% of NIKE Brand footwear production.'
- HIGHGeographicVietnam footwear production51%10-K Item 1: 'factories in Vietnam, Indonesia and China manufactured approximately 51%, 28% and 17% of total NIKE Brand footwear, respectively.'
Material Events(8-K, last 90d)
- 2026-03-05Item 2.05MEDIUMNIKE management approved organizational change plan to reduce costs and invest for growth; expected pre-tax charges of approximately $300M for the nine months ended February 28, 2026, primarily employee severance, substantially all in Q3 FY2026.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
3 floor-breakers
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 4.3/10 is below the 5.0 floor at $45.21 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Supplier: top-4 footwear contract manufacturers (59.0%); Concentration risk — Geographic: Vietnam footwear production (51.0%). Chart setup: Death cross but MACD improving, RSI 53. Prior stop was $42.20. Score 4.5/10, moderate confidence.
Take-profit target: $54.82 (+21.2% upside). Prior stop was $42.20. Stop-loss: $42.20.
Concentration risk — Supplier: top-4 footwear contract manufacturers (59.0%); Concentration risk — Geographic: Vietnam footwear production (51.0%); Weak overall score: 4.5/10.
Nike, Inc. trades at a P/E of 29.6 (forward 24.7). TrendMatrix value score: 5.5/10. Verdict: Sell.
45 analysts cover NKE with a consensus score of 3.7/5. Average price target: $60.
What does Nike, Inc. do?Nike is the largest seller of athletic footwear and apparel in the world, designing and marketing products under the...
Nike is the largest seller of athletic footwear and apparel in the world, designing and marketing products under the NIKE, Jordan, and Converse brands sold through NIKE Direct and wholesale channels globally. In fiscal 2025, US sales accounted for ~43% of revenues, with the top 3 US customers representing ~25% of US sales. Nearly all footwear and apparel is manufactured by independent contractors, with Vietnam (51%), Indonesia (28%), and China (17%) producing NIKE Brand footwear.