Mattel, Inc. (MAT) Stock Analysis
Consumer Cyclical · Leisure
Sell if holding. Multiple concerning factors at $14.57: Concentration risk — Customer: Walmart, Target, and Amazon (top-3 customers) (42.0%); Concentration risk — Customer: top-10 customers (49.0%).
Mattel designs and markets toys globally across North America and International segments, with a portfolio spanning Barbie, Hot Wheels, Fisher-Price, and UNO. Revenue comes from selling toys to major retailers; in 2025 its three largest customers (Walmart, Target, Amazon)... Read more
Sell if holding. Multiple concerning factors at $14.57: Concentration risk — Customer: Walmart, Target, and Amazon (top-3 customers) (42.0%); Concentration risk — Customer: top-10 customers (49.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.6/10, moderate confidence.
Passes 7/10 gates (positive momentum, favorable risk/reward ratio, clean insider activity, news events none recent, earnings proximity 39d clear, semi cycle peak clear, materials cycle peak clear). Fails on death cross (50MA < 200MA). Suitability: aggressive.
Recent developments
updated 2026-06-13Recent Developments — Mattel, Inc.
Latest news
- NEWS Mattel (MAT) Q1 2026 Earnings Call Transcript - The Globe and Mail — The Globe and Mail neutral
- NEWS MATTEL ($MAT) Releases Q1 2026 Earnings - Quiver Quantitative — Quiver Quantitative neutral
- NEWS Mattel (MAT) Reports Q1 Loss, Beats Revenue Estimates - Yahoo Finance — Yahoo Finance positive
- NEWS Mattel (NASDAQ:MAT) Posts Better-Than-Expected Sales In Q1 CY2026 - StockStory — StockStory positive
- NEWS Mattel (NASDAQ:MAT) Releases FY 2026 Earnings Guidance - MarketBeat — MarketBeat neutral
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerWalmart, Target, and Amazon (top-3 customers)42%10-K Item 1: 'Mattel's three largest customers, Walmart, Target, and Amazon, in the aggregate, accounted for approximately 42% of worldwide consolidated net sales'
- HIGHCustomertop-10 customers49%10-K Item 1A: 'its ten largest customers, in the aggregate, accounted for approximately 49% of worldwide consolidated net sales'
Material Events(8-K, last 90d)
- 2026-04-07Item 5.02MEDIUMSteve Totzke (President & Chief Commercial Officer) ceasing role effective May 1, 2026; Sanjay Luthra (EVP, EMEA & Global DTC) succeeding as Chief Commercial Officer. Totzke remains as non-executive advisor through December 31, 2026.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Multiple concerning factors at $14.57: Concentration risk — Customer: Walmart, Target, and Amazon (top-3 customers) (42.0%); Concentration risk — Customer: top-10 customers (49.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $13.83. Score 5.6/10, moderate confidence.
Take-profit target: $16.28 (+11.1% upside). Prior stop was $13.83. Stop-loss: $13.83.
Concentration risk — Customer: Walmart, Target, and Amazon (top-3 customers) (42.0%); Concentration risk — Customer: top-10 customers (49.0%); Leverage penalty (D/E 1.3): -0.5.
Mattel, Inc. trades at a P/E of 9.4 (forward 9.2). TrendMatrix value score: 7.8/10. Verdict: Sell.
21 analysts cover MAT with a consensus score of 3.8/5. Average price target: $19.
What does Mattel, Inc. do?Mattel designs and markets toys globally across North America and International segments, with a portfolio spanning...
Mattel designs and markets toys globally across North America and International segments, with a portfolio spanning Barbie, Hot Wheels, Fisher-Price, and UNO. Revenue comes from selling toys to major retailers; in 2025 its three largest customers (Walmart, Target, Amazon) represented 42% of worldwide net sales.