Masco Corporation is a high-quality building products franchise with a Piotroski F-Score of 8 out of 9 and a consistent earnings beat track record, but the stock has nearly reached its near-term price target, leaving only about 0.6% upside against roughly 5.5% downside — a geometry that makes new entry unattractive and rewards patience. Elevated debt at roughly 122% of equity adds a layer of financial risk to an otherwise well-run business.
Thesis pillars
- Consistent Earnings Execution↑Improving
- Strong Financial Health↓Deteriorating
- Elevated Leverage Risk↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 10, 2026
Masco Corporation (MAS) Stock Analysis
Industrials · Building Products & Equipment
Sell if holding. Analyst target reached at $80.18 — A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (4.1% away).
Masco Corporation designs, manufactures, and distributes branded home improvement products through two segments—Plumbing Products (faucets, showers, spas under DELTA, HANSGROHE, and HOT SPRING) and Decorative Architectural Products (paints and hardware under BEHR, KILZ, and... Read more
Sell if holding. Analyst target reached at $80.18 — A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (4.1% away). Chart setup: No clear chart pattern; technical signals are mixed. Score 6.0/10, moderate confidence.
Passes 7/9 gates (positive momentum, clean insider activity, news boost analyst 0.40, news boost analyst cluster(3), earnings proximity 101d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
About Masco Corporation
About Masco Corporation
Masco Corporation's two segments—Plumbing Products and Decorative Architectural Products—together serve the residential repair-and-remodel and new home construction markets, with architectural coatings alone comprising approximately 31% of consolidated net sales in 2025. The company repurchased approximately 8.5 million shares during 2025 and raised its quarterly dividend by roughly 7% versus 2024, reflecting sustained cash generation. Net sales to The Home Depot were $2.9 billion, or approximately 38% of consolidated net sales, and 21% of total sales came from outside North America, primarily in Europe.
Masco distributes products through home center retailers, online retailers, wholesale channels, and independent specialty retailers. The Decorative Architectural Products segment's BEHR brand carries an exclusivity arrangement with The Home Depot covering the retail paint channel across North America, and the Kilz brand in the home improvement big-box and online mass-market channels in the United States and retail channel in Canada—making that single customer both the revenue anchor and a structural constraint on alternative distribution. Competitors in architectural coatings include Sherwin-Williams, RPM International's Rust-Oleum, and Benjamin Moore; plumbing competitors include Fortune Brands Innovations' Moen, Kohler, and Lixil's American Standard and Grohe brands. Raw material costs—principally brass, copper, zinc, acrylic resins, and titanium dioxide—are subject to price volatility, and the company has experienced higher costs from duties and tariffs on Chinese-sourced components, mainly in the Plumbing Products segment.
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The Home Depot exclusivity arrangement is Masco's most concentrated external dependency: the BEHR brand cannot be sold through competing retail channels in North America, meaning a deterioration in that relationship could simultaneously eliminate revenue and foreclose alternative retail distribution for the company's largest paint brand. The 10-K states the loss of Home Depot segment sales would have a material adverse effect on that segment and on the consolidated business as a whole. In April 2026, Masco disclosed via Form 8-K the departure of Jai Shah, Group President, Plumbing and Wellness, effective July 3, 2026, with no successor announced.
See also: Industrials · Building Products & Equipment
From Masco Corporation's most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-10-30Recent Developments — Masco Corporation
Latest news
- NEWS Masco Corporation’s Stock Price Plummets to $72.56, Experiencing a Sharp 11.09% Drop - Smartkarma — Smartkarma negative
- NEWS Masco's shares slide as sales miss expectations (MAS:NYSE) - Seeking Alpha — Seeking Alpha negative
- NEWS Masco's Q2 Earnings Beat on Tariff Refunds, Sales Miss, Stock Down - TradingView — TradingView neutral
- NEWS Masco Slides as Investors React to Q2 Earnings and 2026 Outlook - Quiver Quantitative — Quiver Quantitative negative
- NEWS Masco Slides as Investors React to Q2 Earnings and 2026 Outlook - quiverquant.com — quiverquant.com negative
Generated 2026-10-30T11:22:45Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomerThe Home Depot38%10-K Item 1A: 'our net sales to The Home Depot were $2.9 billion (approximately 38 percent of our consolidated net sales)'
- LOWGeographicoutside North America21%10-K Item 1A: 'In 2025, 21 percent of our sales were made outside of North America (particularly in Europe)'
Material Events(8-K, last 90d)
- 2026-04-21Item 5.02MEDIUMJai Shah, Masco's Group President, Plumbing and Wellness, will conclude service July 3, 2026. Agreement dated April 16, 2026 provides $1,206,000 cash payment plus prorated bonus, RSU awards, and LTIP payout if goals met. No successor named.SEC filing →
- 2026-03-26Item 1.02MEDIUMMasco's 2022 Credit Agreement (U.S. $1 billion revolving credit facility, JPMorgan Chase Bank N.A. as agent) was terminated March 20, 2026 and replaced with a new Credit Agreement of identical aggregate size; routine refinancing, no default cited.SEC filing →
- 2026-03-26Item 1.01LOWMasco entered a new Credit Agreement dated March 20, 2026 providing U.S. $1 billion unsecured revolving credit commitments from a lender syndicate, with JPMorgan Chase Bank N.A. and J.P. Morgan SE as administrative agents; refinances the prior 2022 facility.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $80.18 — A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (4.1% away). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $75.10. Score 6.0/10, moderate confidence.
Analyst target $74.08 reached (−7.6% from $80.18); no take-profit level is published. Prior stop was $75.10. Stop-loss: $75.10.
Analyst target reached - limited upside remaining; Near 52-week high (4.1% away); Sector modifier (Industrials): -0.7.
Masco Corporation trades at a P/E of 18.5 (forward 17.4). TrendMatrix value score: 6.0/10. Verdict: Sell.
26 analysts cover MAS with a consensus score of 3.5/5. Average price target: $82.
What does Masco Corporation do?Masco Corporation designs, manufactures, and distributes branded home improvement products through two...
Masco Corporation designs, manufactures, and distributes branded home improvement products through two segments—Plumbing Products (faucets, showers, spas under DELTA, HANSGROHE, and HOT SPRING) and Decorative Architectural Products (paints and hardware under BEHR, KILZ, and LIBERTY)—primarily in North America and Europe. Net sales to The Home Depot were $2.9 billion in 2025, roughly 38% of consolidated net sales; the company employed approximately 18,000 people at year-end.