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LOCOEl Pollo Loco Holdings, Inc.Sell6.0·$15.01
SellModerate Confidence
Investment thesis

El Pollo Loco has strung together a perfect four-quarter earnings beat streak and screens as attractively valued within a breakout technical setup, but the stock has already reached its price target with an unfavorable stated risk/reward and quality still sits just below the minimum floor.

Thesis pillars

  • Perfect Earnings Beat Streak↑Improving
  • Below Floor Quality No Moat→Stable
  • Attractive Valuation Low Peg→Stable
  • +2 more pillars — see the Why tab for full reasoning

Pillars as of Jul 5, 2026, based on the 10-K filed Mar 13, 2026

Full reasoning →

Open full analysis

El Pollo Loco Holdings, Inc. (LOCO) Stock Analysis

Range Bound setup · Inst Constrain edge

SellValueGrowthModerate Confidence

Consumer Cyclical · Restaurants

Earnings in 7 days (2026-11-05). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. Engine safety override at $15.01: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 6.0/10 and A.R:R 2.9:1 is above the 1.5:1 BUY gate. Specifically: Elevated put/call ratio: 4.29; Below-average business quality.

El Pollo Loco Holdings operates and franchises 503 fire-grilled chicken restaurants in the limited-service segment, primarily in Southern California with additional units across Arizona, Nevada, Texas, and other Western states. The company earns revenue from company-operated... Read more

$15.01+19.3% A.UpsideScore 6.0/10#4 of 30 Restaurants
QualityF-score7 / 9FCF yield5.87%
Stop $13.99Analyst target $17.91(−13% haircut)A.R:R 2.9:1
Analyst consensus$20.58+37.1%6 analysts
$17.91Analyst target
$15.01price
$20.58mean
$23

Sell if holding. Engine safety override at $15.01: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 6.0/10 and A.R:R 2.9:1 is above the 1.5:1 BUY gate. Specifically: Elevated put/call ratio: 4.29; Below-average business quality. Chart setup: RSI 51 mid-range, Bollinger mid-band. Score 6.0/10, moderate confidence.

Passes 5/9 gates (positive momentum, favorable risk/reward ratio, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on clean insider activity and earnings proximity 7d<=7d. Suitability: aggressive.

10-K grounded · weekly refresh

About El Pollo Loco Holdings, Inc.

About El Pollo Loco Holdings, Inc.

El Pollo Loco Holdings runs a system of 503 domestic restaurants as of December 31, 2025 - 175 company-operated and 328 franchised - concentrated in Southern California, with additional units across Arizona, Nevada, Texas, Utah, Colorado, Washington and Louisiana plus 8 licensed locations in the Philippines. Comparable restaurant sales grew just 0.3% in fiscal 2025, and the greater Los Angeles area alone generated approximately 71.9% of total revenue.

Revenue comes from company-operated restaurant sales, which averaged $2.3 million per unit with a 17.8% restaurant-level contribution margin in 2025, plus royalties from franchisees, 83% of whom have operated with the company for more than 20 years. Digital and delivery orders, fulfilled through partners including DoorDash, Uber Eats, and Grubhub, made up 13.8% of total sales mix, supported by a 5.3 million-member Loco Rewards loyalty program. Since March 2025, Performance Food Group Customized Distribution has served as the company's primary distributor for substantially all food and supplies, and poultry, the largest single product cost at approximately 9.0% of company-operated revenue in 2025, was sourced from five suppliers, with three accounting for approximately 97% of fiscal 2025 purchases.

Show full overview

California's AB 1228 raised the minimum wage for fast-food workers to $20 an hour effective April 1, 2024, and El Pollo Loco has stated that this law significantly increased labor and regulatory compliance costs given its concentration in that state. The 10-K separately flags that stepped-up U.S. immigration enforcement could raise labor costs further or affect consumer demand, since immigrants make up a meaningful share of both its workforce and its customer base. Given El Pollo Loco's outsized presence in California relative to nationally diversified restaurant chains, state-level labor and regulatory shifts of this kind carry disproportionate weight on results.

See also: Consumer Cyclical · Restaurants

From El Pollo Loco Holdings, Inc.'s most recent 10-K filing, extracted July 6, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-29
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Nov 5, 20267d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Concentration risk — Geographic: greater Los Angeles area (71.9%)
Concentration risk — Supplier: top-3 poultry suppliers (97.0%)
Quality below floor (3.9 < 4.0)

Key Metrics

P/E (TTM)12.8
P/E (Fwd)13.6
Mkt Cap$457M
EV/EBITDA10.0
Profit Mgn7.0%
ROE11.8%
Rev Growth3.0%
Beta0.67
DividendNone
Rating analysts12

Quality Signals

Piotroski F7/9

Options Flow

P/C4.29bearish
IV75%elevated
Max Pain$14-6.7% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHGeographicgreater Los Angeles area72%
    10-K Item 1A: 'Our company-operated and franchised restaurants in the greater Los Angeles area generated, in the aggregate, approximately 71.9% of our revenue in fiscal 2025'
  • HIGHSuppliertop-3 poultry suppliers97%
    10-K Item 1: 'During fiscal 2025, we sourced poultry from five suppliers, with three accounting for approximately 97% of our purchases for fiscal 2025.'
  • HIGHSupplierprimary distributor (PFG Customized)
    10-K Item 1: 'Performance Food Group Customized Distribution (“PFG Customized”) was our new primary distributor for substantially all of our food and supplies'

Material Events(8-K, last 90d)

  • 2026-05-29Item 5.02LOW
    Stockholders approved amendments to the Equity Incentive Plan increasing available shares by 1,250,000 at the May 26, 2026 annual meeting; routine compensation-plan matter, no officer departure.
    SEC filing →
  • 2026-05-29Item 5.07LOW
    Annual meeting held May 26, 2026 with 87.96% of shares present/represented constituting quorum; stockholders voted on six proposals including the equity plan amendment.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Quality below the gate floor. Component breakdown shows what dragged the score down.static

Gross Margin
0.6
Current Ratio
1.6
Roa
3.4
Net Margin
3.5
Roe
3.9
Operating Margin
4.0
Moat
4.5
Fcf Quality
5.8
Piotroski F
7.8
Earnings quality warning: 77% FCF/NINo competitive moatStrong Piotroski F-Score: 7/9
GatesINSIDER 0.47%=HEAVYEARNINGS PROXIMITY 7d<=7dMomentum 5.5<5.5 (soft — BUY_NOW allowed but watch)Executive change: officer departure/appointmentMomentum 5.5>=4.5A.R:R 2.9 ≥ 1.5NEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
51 · Neutral
↓ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $14.06Resistance $16.56

Price Targets

$14
$18
A.Upside+19.3%
A.R:R2.9:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeSteady

Risk Alerts

! Quality below floor (3.9 < 4.0)
! Insider activity: 0.47%=heavy
! EARNINGS_PROXIMITY:7d<=7d

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-11-05 (7d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is LOCO stock a buy right now?

Sell if holding. Engine safety override at $15.01: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 6.0/10 and A.R:R 2.9:1 is above the 1.5:1 BUY gate. Specifically: Elevated put/call ratio: 4.29; Below-average business quality. Chart setup: RSI 51 mid-range, Bollinger mid-band. Prior stop was $13.99. Score 6.0/10, moderate confidence.

What is the LOCO stock price target?

Analyst target: $17.91 (+19.3% upside). Prior stop was $13.99. Stop-loss: $13.99.

What are the risks of investing in LOCO?

Concentration risk — Geographic: greater Los Angeles area (71.9%); Concentration risk — Supplier: top-3 poultry suppliers (97.0%); Quality below floor (3.9 < 4.0).

Is LOCO overvalued or undervalued?

El Pollo Loco Holdings, Inc. trades at a P/E of 12.8 (forward 13.6). TrendMatrix value score: 8.4/10. Verdict: Sell.

What do analysts say about LOCO?

12 analysts cover LOCO with a consensus score of 4.0/5. Average price target: $21.

What does El Pollo Loco Holdings, Inc. do?El Pollo Loco Holdings operates and franchises 503 fire-grilled chicken restaurants in the limited-service segment,...

El Pollo Loco Holdings operates and franchises 503 fire-grilled chicken restaurants in the limited-service segment, primarily in Southern California with additional units across Arizona, Nevada, Texas, and other Western states. The company earns revenue from company-operated restaurant sales and franchise royalties, with company-operated units generating approximately $2.3 million in average annual sales in 2025, while the greater Los Angeles area alone produced 71.9% of total revenue.

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