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FRPTFreshpet, Inc.Sell5.2·$52.60+0.73%
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Freshpet, Inc. (FRPT) Stock Analysis

Recovery setup

SellVALUE-TRAP 2/5Moderate Confidence

Consumer Defensive · Packaged Foods

Sell if holding. Momentum 3.9/10 is below the 5.0 floor at $52.60 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: top-10 customers (68.0%); Cyclical risk: PE expanding 2.0x (earnings normalizing).

Freshpet manufactures and distributes fresh, refrigerated pet food sold through ~30,235 retail locations via company-owned Freshpet Fridges, reaching 15.2M US households as of December 31, 2025. Revenue comes from retail sales to major grocery, mass, pet specialty, and club... Read more

$52.60+40.8% A.UpsideScore 5.2/10#16 of 26 Packaged Foods
QualityF-score8 / 9FCF yield0.55%
Stop $48.97Target $74.14(analyst − 10%)A.R:R 3.5:1
Analyst target$82.38+56.6%16 analysts
$74.14our TP
$52.60price
$82.38mean
$111

Sell if holding. Momentum 3.9/10 is below the 5.0 floor at $52.60 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: top-10 customers (68.0%); Cyclical risk: PE expanding 2.0x (earnings normalizing). Chart setup: Death cross but MACD improving, RSI 54. Score 5.2/10, moderate confidence.

Passes 7/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 50d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-14
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Mon, Aug 3, 202650d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
Analyst upside: 41%
Risks
Concentration risk — Customer: top-10 customers (68.0%)
Cyclical risk: PE expanding 2.0x (earnings normalizing)
Negative momentum

Key Metrics

P/E (TTM)13.8
P/E (Fwd)27.7
Mkt Cap$2.6B
EV/EBITDA14.5
Profit Mgn17.6%
ROE17.3%
Rev Growth13.1%
Beta1.64
DividendNone
Rating analysts23

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C0.64bullish
IV81%elevated
Max Pain$35-33.5% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerWalmart25%
    10-K Item 1: 'our largest customers, Walmart and Costco, accounted for 25% and 10% of our net sales, respectively'
  • HIGHCustomertop-10 customers68%
    10-K Item 1A: 'ten customers, who purchase either directly from us or through distributors, collectively accounted for approximately 68.0% of our net sales'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
1.3
Bollinger
1.6
52w Position
1.7

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Volume
0.0
Obv
1.0
Ma Position
4.0
Rsi
4.5
Macd
10.0
Volume distribution (falling OBV)Below 200-MA, MA slope -3.3%/30d — confirmed downtrend
GatesMomentum 3.9<4.5Death cross (50MA < 200MA)A.R:R 3.5 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 50d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
54 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $46.45Resistance $53.61

Price Targets

$49
$74
A.Upside+41.0%
A.R:R3.5:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! momentum at 3.9 (below the engine's 4.5 threshold)
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-08-03 (50d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is FRPT stock a buy right now?

Sell if holding. Momentum 3.9/10 is below the 5.0 floor at $52.60 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: top-10 customers (68.0%); Cyclical risk: PE expanding 2.0x (earnings normalizing). Chart setup: Death cross but MACD improving, RSI 54. Prior stop was $48.97. Score 5.2/10, moderate confidence.

What is the FRPT stock price target?

Take-profit target: $74.14 (+40.8% upside). Prior stop was $48.97. Stop-loss: $48.97.

What are the risks of investing in FRPT?

Concentration risk — Customer: top-10 customers (68.0%); Cyclical risk: PE expanding 2.0x (earnings normalizing); Negative momentum.

Is FRPT overvalued or undervalued?

Freshpet, Inc. trades at a P/E of 13.8 (forward 27.7). TrendMatrix value score: 6.1/10. Verdict: Sell.

What do analysts say about FRPT?

23 analysts cover FRPT with a consensus score of 4.0/5. Average price target: $82.

What does Freshpet, Inc. do?Freshpet manufactures and distributes fresh, refrigerated pet food sold through ~30,235 retail locations via...

Freshpet manufactures and distributes fresh, refrigerated pet food sold through ~30,235 retail locations via company-owned Freshpet Fridges, reaching 15.2M US households as of December 31, 2025. Revenue comes from retail sales to major grocery, mass, pet specialty, and club retailers with all US products manufactured domestically at three Freshpet Kitchens.

Related stocks: SENEA (Seneca Foods Corp.) · HLF (Herbalife Ltd.) · CENT (Central Garden & Pet Company) · CENTA (Central Garden & Pet Company) · MKC (McCormick & Company, Incorporat)
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